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    Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $12
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    Trade shows are a great way to connect with current and potential clients, but unless you know what you are doing, it can be an budget disaster. What are the most common budget busters? Julia O'Connor of Trade Show Training, inc. has identified these seven simple and correctable problems:

    1. NEVER READ THE EXHIBITOR MANUAL
    Yes, you pass it along to someone else to fill in and send out, but you don’t know what is in the package. Do you know the drayage rate, the electrician rules, the shipping time frame? If you don’t know, you are wasting your money because you do not know when you are paying fair value or being overcharged, when to complain legitimately, and when to shut up.

    2. WAIT UNTIL YOU ARE THERE
    It is called Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $120

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    lia O'Connor of Trade Show Training, inc. has identified these seven simple and correctable problems:

    1. NEVER READ THE EXHIBITOR MANUAL
    Yes, you pass it along to someone else to fill in and send out, but you don’t know what is in the package. Do you know the drayage rate, the electrician rules, the shipping time frame? If you don’t know, you are wasting your money because you do not know when you are paying fair value or being overcharged, when to complain legitimately, and when to shut up.

    2. WAIT UNTIL YOU ARE THERE
    It is called Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $12

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    2. WAIT UNTIL YOU ARE THERE
    It is called Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $12

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    ey because you do not know when you are paying fair value or being overcharged, when to complain legitimately, and when to shut up.

    2. WAIT UNTIL YOU ARE THERE
    It is called Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $12

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    Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $120-$200 when you walk onto the floor and then decide – oh geez, now I want carpet cleaning, extra electrical or another service.

    3. DO IT YOURSELF
    Think you can just build your exhibit yourself? Sorry the Fire Marshal says take it down. Note – fire codes are local to the exhibit city. Grab cute fabric, load the exhibit space with literature, etc.? See the Fire Marshal. Hang your own sign or lights? See the local unions or labor force. It will cost you floor prices – or taking down your whole exhibit if you don not know the rules of the show.

    4. SEND THE WRONG STAFF
    The wrong staff will send the wrong message. Trade shows are unique and unless there is a clear definition of your purpose at the show, and you have ma

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