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Casual Articles - Top 7 Business Networking Mistakes in Business Building
In recent years the opportunity to extend your influence, develop connections and build relationships beyond your immediate circle of associates, colleagues and friends has been made a lot easier thanks to the development of multiple online networks and the proliferation of clubs, societies and groups on your doorst
Mistake #6 – Poor etiquette
Not understanding how or when to join a group of individuals talking with each other is a continual etiquette problem. Additional poor etiquette includes handshakes, introductions and even table manners. Plan, Set Goal, Organize, More Organizing? Back to the Vision, Feed the Funnel!
Planning is the outline of your business. It begins with the business plan, marketing plan and yearly vision. But it is more than this, it is a daily link between your goals and the plan of action to gain the desired results you want to achieve.What is the difference between planning and organizing. Organizin
Mistake #1 – No plan, no goals
Without a networking plan, you waste your valuable resources of time, energy and money. Your networking activities should be aligned to the marketing plan and specific goals within your strategic plan.
Mistake #2 – Poorly constructed elevator speech
The first 7 words that you speak when meeting a potential client, AKA as a prospect, may be the only chance you have with that individual. Your elevator speech should be a series of sentences that are linked together with each sentence "elevating" your story.
Mistake #3 – Too busy telling
As an old mentor said "If you are telling, you ain't selling." The primary goal of the networking event is to make a friend, not to make a sale.
Mistake #4 – No tracking
Attending networking event after event without tracking the results, again wastes limited resources. Contacts, appointments and eventual sales from each networking opportunity should be tracked to determine sales to close ratio as well as client acquisition costs. This is especially true is you belong to a specific business networking group.
Mistake #5 – Talking to "Knowns"
Networking event presents opportunities to cold call in a warmer environment. Since many sales people hate cold calling, they end up talking to "known" friends instead of finding "unknowns."
Mistake #6 – Poor etiquette
Not understanding how or when to join a group of individuals talking with each other is a continual etiquette problem. Additional poor etiquette includes handshakes, introductions and even table manners. Branding - Defining Yourself
A brand is a single concept that represents everything about a company. It distinguishes your products and services from the competition while adding value. Only the businesses that communicate real value in today's world of high expectations will succeed. What makes you unique?The ultimate goal of branding ip>
Mistake #1 – No plan, no goals
Without a networking plan, you waste your valuable resources of time, energy and money. Your networking activities should be aligned to the marketing plan and specific goals within your strategic plan.
Mistake #2 – Poorly constructed elevator speech
The first 7 words that you speak when meeting a potential client, AKA as a prospect, may be the only chance you have with that individual. Your elevator speech should be a series of sentences that are linked together with each sentence "elevating" your story.
Mistake #3 – Too busy telling
As an old mentor said "If you are telling, you ain't selling." The primary goal of the networking event is to make a friend, not to make a sale.
Mistake #4 – No tracking
Attending networking event after event without tracking the results, again wastes limited resources. Contacts, appointments and eventual sales from each networking opportunity should be tracked to determine sales to close ratio as well as client acquisition costs. This is especially true is you belong to a specific business networking group.
Mistake #5 – Talking to "Knowns"
Networking event presents opportunities to cold call in a warmer environment. Since many sales people hate cold calling, they end up talking to "known" friends instead of finding "unknowns."
Mistake #6 – Poor etiquette
Not understanding how or when to join a group of individuals talking with each other is a continual etiquette problem. Additional poor etiquette includes handshakes, introductions and even table manners. The Problem with Monster Jobs
As everyone knows Monster.com is the leader in job marketing. They provide an avenue for millions to post and read resumes. However there is a problem with these huge job searching companies. That is that when you are looking for a job in a specific area the first 10 or so jobs listed are national job listings. with that individual. Your elevator speech should be a series of sentences that are linked together with each sentence "elevating" your story.
Mistake #3 – Too busy telling
As an old mentor said "If you are telling, you ain't selling." The primary goal of the networking event is to make a friend, not to make a sale.
Mistake #4 – No tracking
Attending networking event after event without tracking the results, again wastes limited resources. Contacts, appointments and eventual sales from each networking opportunity should be tracked to determine sales to close ratio as well as client acquisition costs. This is especially true is you belong to a specific business networking group.
Mistake #5 – Talking to "Knowns"
Networking event presents opportunities to cold call in a warmer environment. Since many sales people hate cold calling, they end up talking to "known" friends instead of finding "unknowns."
Mistake #6 – Poor etiquette
Not understanding how or when to join a group of individuals talking with each other is a continual etiquette problem. Additional poor etiquette includes handshakes, introductions and even table manners. Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. But that is rarely the most effective. When Businesses are forced to use creativity and ingenuity to market on a budget, that is when som tracking
Attending networking event after event without tracking the results, again wastes limited resources. Contacts, appointments and eventual sales from each networking opportunity should be tracked to determine sales to close ratio as well as client acquisition costs. This is especially true is you belong to a specific business networking group.
Mistake #5 – Talking to "Knowns"
Networking event presents opportunities to cold call in a warmer environment. Since many sales people hate cold calling, they end up talking to "known" friends instead of finding "unknowns."
Mistake #6 – Poor etiquette
Not understanding how or when to join a group of individuals talking with each other is a continual etiquette problem. Additional poor etiquette includes handshakes, introductions and even table manners. Imprinted Promotional Items - Their Many Marketing Applications
There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called “swag,” will open up many opportunities for your place of business.Advertising SpecialtiesLook around you. You can probat presents opportunities to cold call in a warmer environment. Since many sales people hate cold calling, they end up talking to "known" friends instead of finding "unknowns."
Mistake #6 – Poor etiquette
Not understanding how or when to join a group of individuals talking with each other is a continual etiquette problem. Additional poor etiquette includes handshakes, introductions and even table manners.
Mistake #7 – Not being present
Many times networking attendees believe the goal is to collect as many business cards as possible. In their haste to meet that next prospect, they are not present with the current prospect. This does achieve the goal of making a friend.
By avoiding these 7 business networking mistakes, you may be able to enhance your networking activities and reap even greater rewards in the New Year.
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