Casual Articles - Business

How to Win a Price War
Any economics student can tell you that price is a matter of supply and demand. The market will bear a certain price point and settle into equilibrium. This is not very helpful when trying to determine the price for a new product. Price is a very confusing area of marketing for many people. The reason is probably because price is one of the most misused and abused marketing tools. Traditionally, there are three ways to set the price for a product:• Competitive Parity- Charging the same price or average price of the competition• Standard Ma

Negotiation Skills -- The Salami Technique
Some negotiators just love to play tactical games. In this article we will look at one their favourite negotiation tactics – the Salami technique – and think about how to rebuff it.Salami sausages are big things (often spicy) that are eaten a slice at a time. They would be indigestible if taken in a single large piece. This aspect has led negotiators to use the name for a negotiation technique that tries to do just that: to win concessions in small doses (slices) when the other party would probably reject them if they were put on the table all at once.

1. Be Nice - I know it sounds pretty elementary but if you think about this for a minute it will make sense. How many people do you run across in a day that are crabby and in a sour mood? You don’t want to interact with them nor be around them and certainly you don’t want to do business with them. If you’re having a bad day and can’t seem to turn it around then don’t interact with your clients, because one bad day can turn a client in the other direction or a potential client running to someone else. People don’t like to do business with grumpy and irritable people!

2. Follow up – Most people today are so busy and don’t have enough hours in the day, but you have to understand the importance of following up with both potential clients and also with your current clients. The simple act of following up will not only make you stand out from your competitors but will let your clients know that you do care about them. Successful follow up actions can simply include an email, handwritten letters, ezines, greet

Tips for Writing Excellent Business Requirements
Understand that the purpose of the business requirements document is to ensure that the design and development team has a clear and well-defined understanding of the tasks that are going to be automated, how those tasks fit into the organizational context, and who the role players are.Ensure that the requirements analyst meets with the major stakeholders in the project for a series of meetings designed to flesh out the requirements of the system. Subsequent meetings may include secondary stakeholders and actual end users. This is to make sure that all

o interact with them nor be around them and certainly you don’t want to do business with them. If you’re having a bad day and can’t seem to turn it around then don’t interact with your clients, because one bad day can turn a client in the other direction or a potential client running to someone else. People don’t like to do business with grumpy and irritable people!

Foiled and Embossed Presentation Folders
One of the easiest ways to dress up a relatively simple package or set of advertising brochures for your company is to simply develop a sharper presentation folder. It is interesting that you can buy these fairly inexpensive if you buy in bulk. Lets say about $.75 to $2.00 each. This is not too much and will up your professionalism by 100%.Presentation folders should have your logo in a crisp format either foiled or embossed, with a slogan, which is a simple statement underneath or along the edge. Some folks go a little further and have pictures also.

bad day can turn a client in the other direction or a potential client running to someone else. People don’t like to do business with grumpy and irritable people!

Solo Consulting Failures - Good Ideas Gone Bad
Many people wish to become their own boss and they have many years of specialization in a particular industry, with worldly knowledge sometimes spanning 2-3 decades or more. These folks like the idea of being their own boss, their own project manager and calling their own shots. Of course owning your business is not for everyone and it is not as easy or cheap to get into as one would be led to believe.We have all heard the statistics of business failures in the United States of America as being quite high. In fact they are too high for my blood and it

e so busy and don’t have enough hours in the day, but you have to understand the importance of following up with both potential clients and also with your current clients. The simple act of following up will not only make you stand out from your competitors but will let your clients know that you do care about them. Successful follow up actions can simply include an email, handwritten letters, ezines, gree

Invest in Your Executives!
In our increasingly global economy, English is rapidly becoming the international language of business. This is obviously a reflection not only of historical circumstances, but also of the strength of the US economy: global players are only really global if they have a slice of the American pie. There are a lot of executives working in global teams who struggle with English, and the wise boss will try hard to put this right. Either you hire only those who have good English in the first place (which is clearly not a good idea if the need for English is not a k

ll not only make you stand out from your competitors but will let your clients know that you do care about them. Successful follow up actions can simply include an email, handwritten letters, ezines, greeting cards, an invitation to an event, or a phone call. You want to choose follow up actions that will fit your style and remember to do them on a regular basis. If you can consistently implement follow up actions into your business then you will be amazed at how much your network grows. Remember people are what count, not just another sale or client to add to your list. Make them feel special and let them know you do care. Try picking up the phone today just to say “Hello”

3. Give of Yourself – Most people today think about what they can get from other people, how they can advance in their careers or grow their business. Let’s turn this around and consider what you can give your clients and your network that will help them grow or help them solve a problem. Give from your heart, not expecting in return

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Your reputation precedes you. Like it or not, consumers choose whether or not to use your service based on how you're viewed in the market. Your name or logo will influence when and if consumers use your service. Building credibility with your target will help you in the long run. It will also polish up your image for all to see.

At some point or other every sales person has to cold call. Whether it’s ringing totally new clients, chasing leads, gaining referrals, networking or following up on a conference card handed in it’s not something that many salespeople are that comfortable with...

I know many fabulous women who work hard to provide a great service for their clients. But some of them are not making the kind of money they need to thrive, let alone survive. I strongly believe that part of the dilemma for many women in business is that they have a hard time reconciling making great money (making a profit) with providing a good service.

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