Casual Articles - Business

The Customer Isn't Always Right
How often do we see companies who live by the noble creed: the customer is always right? Is it possible that this approach could be self-defeating by ultimately damaging the commitment of the very customer service people who they hope to inspire?Who's Always Right?The Roman Catholic Church applies the always right or do no wrong concept to one living person, The Pope. By church doctrine, His Holiness is incapable of error in matters of faith and morals and is therefore infallible. History has shown that the infallibility of one person, no matter how qualified, can be difficult for some (like the Greek Orthodox) to embrace. Yet, how many businesses grant infallibility status to ANYONE who pays them? Makes you wonder about the effectiveness of other leaps of faith that management might be requesting.What's wrong with the always right belief in business?Customer infallibility is founded on the noble assumption that when a customer is happy, everybody wins

ision about the future they want to create.

Despite dyslexia and not doing well in school, multi-billionaire and CEO, Virgin Company, Richard Branson, decided early on that he would make his mark in business. John F. Kennedy, Jr., made a decision – without knowing how - that we would send a man to the moon during his presidency.

• What decisions are you currently making about your business success?
• How might wishing and hoping be holding you back?
• What will it take to cut off all other possibilities to realize your desired business destiny?

Power of Daily Success Habits
Behind every extraordinary achievement is the discipline of daily success habits with huge payoffs over time. Any Olympic athlete will tell you about his/her days being filled with endless hours of hard work and practice. It is rare that success is overnight. Rather it is the culmination of consistent small steps over time.

Warren Buffet plays monopoly for endless hours and memorizes over 200 annual reports a year. Donald Trump reads the newspapers by 6 am every morning.

• What current habits get in the way of your business success?
•

Income Producing Blogs - 5 Simple Steps to Maximize your Income Producing Blogs
Are you looking for fool-proof methods of Producing Income from Your Blog? These 5 Simple Steps will keep the traffic coming, raise your income levels, and consistently produce income.1. Post FrequentlyIf your content isn’t FRESH your income producing blog doesn’t get noticed. I heartily recommend posting at least 3 to 5 times a week. Your posts don’t have to be magnificent every time, but… make sure they’re newsy and content rich. Give your readers something to bite into and something to share.2. Promote Interactive BloggingInclude opportunities for your bloggers to get involved and respond to your blog, email you, or receive a newsletter from your blog. Income producing blogs often include RSS Feeds, Newsletters, or response options.3. Use KeywordsSearch Engines find Keywords - Use them. Check for favorite keyword phrases in your niche at Overture Keyword Search and Use the Keywords popular in your niche FREQUENTLY. Blogging with Keywords is

We are all born with the potential for greatness. There are no exceptions. Yet most people realize less than 10% percent of their potential, while a small handful of others rise to extraordinary heights and become legends in their own rights.

* What makes great achievers great?

* What propels them to defy the odds and become legends in their own right?

* How can you unlock your greatness?

Read the autobiographies of great achievers in any field - athletes, entrepreneurs, business leaders – and there is one great common denominator. They know that success comes from the inside out.

External greatness derives from an internal source. It is not a goal you achieve. Rather it is a state of mind. An inner game where the only way you can claim victory is to elevate your mind.

There are no ordinary people, just ordinary minds.
Denise Corcoran

Through the tools of NLP (NeuroLinguistics Programming) and modeling, I have isolated the following 7 differences – the common inner game -- that propels each achiever to greatness. Learn and model their inner game, and you will expand your own playing field and accelerate your business success a thousand fold.

Power of Vision and Mission
The common thread among great business achievers is that success is not their ultimate goal. They build causes; not businesses. They are crusaders, propelled by a vision to make the world a much better place, with conviction and perseverance to make it happen.

“I was worth about over a million dollars when I was twenty-three; over ten million dollars when I was twenty-four; over a hundred million dollars when I was twenty-five and it wasn't that important because I never did it for the money.” Steve Jobs, CEO, Apple

• What is your compelling “why” for building your business?
• What passionate cause are you willing to fight for?
• In what ways is your business a “vehicle” to make this world a better place?

Power of Values
In NLP modeling, values are often the unconscious motivators that shape your future and drive your actions and behavior. Every great achiever is fanatical about the values for which their businesses stand.

Anita Roddick – CEO, multi-billion dollar franchise, The Body Shop – is one of the world’s most outspoken, controversial, and successful entrepreneurs of the age. Her passion for social and environmental causes – the basis for every decision she makes – reminds us that your can create profits with principles and “you don’t need to lose your soul to achieve success.”

• What core values does your business stand for?
• What business goals or actions are out of integrity with your core values?
• How can your core values differentiate your business in the marketplace?

Power of Beliefs
Your beliefs form your inner “rules” in how you play the “game.” Great achievers have inner “rule books” or beliefs that enhance their success, while most people have beliefs that keep them playing small.

For example, great achievers are typically rebel-thinkers. They believe that “rules are made to be broken.” Warren Buffet – the second wealthiest individual in the world – went against the norm by picking companies/stock based on their business value, rather than their stock value.

• What beliefs about yourself, what’s possible or how to play the “game” hinder your success?
• What “rules” (inner or outer) must you break to shift your thinking?
• Do you believe you were built for greatness?

Power of “Journey”
True greatness is less about the destination, and more about the journey. Read the autobiography of any great achiever, and you will find a story about defying the odds, overcoming the greatest of challenges, journeying on roads less traveled.

Walt Disney was a high school drop out who suffered bankruptcy, risked it all 4 times and suffered repeated financial and business disasters, yet persevered with faith and determination. If you want to reach a different destination, you must travel a different journey.

• How might your greatest challenges be the stepping stones to playing a much bigger business game?
• To what outside circumstances do you currently give away your power?
• Where are you giving less than 110% to your business goals? What attitudes or behaviors must you change to realize a different outcome?

Power of Decision-Making
Success is a decision. Leadership is a decision. The word “decide” comes from the Latin word “decidare” – meaning “to cut off all other possibilities.” Every great achiever makes a decision about the future they want to create.

Warren Buffet plays monopoly for endless hours and memorizes over 200 annual reports a year. Donald Trump reads the newspapers by 6 am every morning.

• What current habits get in the way of your business success?
•

Create Massive Cover Letter Impact
When writing your cover letter or application letter what you need to do above all is create impact and interest. You may be the most talented finance manager or account executive, market analyst or horticulturalist but if that talent doesn't flow through your cover letter then you might as well forget it.This is not the time to be boring or submit a fact-laden covering letter that has no oomph! What you want is a sharply focused, punchy letter that leaps up and demands attention.How do I do that?Like this:Crisp white paper with clear black print is the starting point. Ensure all the address details, both their's and your's are easy to spot and there are no errors or typos. Use a headline in bold to identify the position or job your cover letter refers to; along with this include the date and publication where you saw the advert. Address the letter formally.Now the next part is the most important.You have to catch their attention in su

field and accelerate your business success a thousand fold.

Warren Buffet plays monopoly for endless hours and memorizes over 200 annual reports a year. Donald Trump reads the newspapers by 6 am every morning.

• What current habits get in the way of your business success?
•

The Top Eight Advantages of Collaborating with a Virtual Assistant
Although Virtual Assistants, also known as home based secretaries, online secretaries, cyber virtual secretaries, and the like, are becoming increasingly more popular with time, many are still hesitant to utilize virtual administrative support for various reasons. Generally, the reason being due to a lack of knowledge of the cost savings that utilizing an online secretarial service can deliver. Therefore, I'd like to share with you the top eight ways a virtual assistant will save you money:1. A virtual assistant has his/her own office equipment unlike the employee who needs software and hardware, as well as a work space in the office.2. A virtual assistant works as an independent contractor, therefore, you are not responsible to pay any employee related taxes, insurance, benefits, training or legal issues, etc.3. A virtual assistant can be contracted on an as-needed or an on-going basis, depending upon your budget and your needs for clerical support. It’s a co

outspoken, controversial, and successful entrepreneurs of the age. Her passion for social and environmental causes – the basis for every decision she makes – reminds us that your can create profits with principles and “you don’t need to lose your soul to achieve success.”

Warren Buffet plays monopoly for endless hours and memorizes over 200 annual reports a year. Donald Trump reads the newspapers by 6 am every morning.

• What current habits get in the way of your business success?
•

The Importance of Basic Sales Skills for the Small Business Owner
I attended a meeting recently where the attendees were female small business owners. As soon as they heard I had spent 21 years in professional sales, I was bombarded with questions. There are unlimited products for the new business owner that show them how to effectively market their business, but who is teaching you how to sell? What I heard at the meeting was a concern about selling. How do you do it? I told them what I tell all new sales people, “It’s all about having conversations”.The success of your business not only depends on good marketing, but also the ability to close sales. Marketing brings people to your door. It’s sales skills that makes them customers.I find myself wondering how anyone expects to succeed in a sales position without any sales training. I spent 21 years in sales, and during that time the companies I worked for spent over $100,000 in sales training. They knew the value of understanding how to sell.It’s not just about face-to

t your thinking?
• Do you believe you were built for greatness?

Warren Buffet plays monopoly for endless hours and memorizes over 200 annual reports a year. Donald Trump reads the newspapers by 6 am every morning.

• What current habits get in the way of your business success?
•

In Marketing to Realtors, Your Listening Skills are the Key to Your Success
Are you trying to stand out in your marketing to Realtors? Why not try addressing one of the most overlooked areas of most business transactions: communication.How often have you had miscommunications with a Realtor? As frustrating and embarrassing as it may be, it’s also an indication of a bigger problem, poor listening skills.There is a lot more to being a good listener than just hearing the person. Good listening is an acquired skill that requires discipline. It is a skill many loan officers have not mastered and an opportunity for you to stand out in the crowd.Most of us have natural defenses that go up when ever we are in a discussion, we listen with maybe half of our brain, while the other half is busy formulating a plan. But with a little practice, you can master the skills to become a great listener, and launch your marketing to Realtors efforts with your unique skill set.Here are some steps that will help you become a

ision about the future they want to create.

Warren Buffet plays monopoly for endless hours and memorizes over 200 annual reports a year. Donald Trump reads the newspapers by 6 am every morning.

• What current habits get in the way of your business success?
• What new habits must your cultivate instead?
• If one of your heroes/heroines was running your business, what consistent daily actions would they take to achieve success?

Power of Self Identification
How you “see” and identify yourself are the single most powerful influences on your future success. Great achievers, at some point, awaken to their true nature.

While they learn from their past, they do not let the past define them. Nor do they let their current circumstances dictate their future. It is their constant quest to reinvent themselves, their lives and their businesses that catapult them above the rest.

Despite an early life of abuse and poverty, Oprah Winfrey knew that she was destined for greatness. The breadth and depth of her personal evolution – including, humanitarian, 34 time Emmy winner, chairman of Harpo Entertainment, outstanding actress, political lobbyist and most successful woman in TV history – reminds us of our own boundless potential to become more than we currently are.

• How do you let your past define you and your business success?
• What pivotal moment in your life has had the greatest impact on your self-identity?
• If you were to write a script of who you want to become, how would that script read?

Right now, the only thing keeping you from your own greatness is that part of you – your mind -- is ‘asleep.” You are boxed in by your own “inner rules” and the boundary conditions of our thinking.

The good news is: by changing the rules of your inner game, you will wake up to your own extraordinary potential and achieve success you never thought possible. I invite you to take time to answer the above questions and identify which of the above 7 levels is most holding you back. I also invite you to check out my mini-ebook, The Mindset of Greatness: 21 Principles To Achieving Unstoppable Business Success … Oprah Winfrey Style!

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This guide to “SEOing” your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you’ve probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer lies less and less on traditional forms of promotion such as press releases, learning the tricks of the trade to qualifying for top search engine placement could be the most important thing you ever do for your company.

Master salespeople are always looking for a performance edge. One of the tools that they employ is measuring their performance ratios. The average salesperson works hard to avoid dealing with those measurements. In organizations that try to track performance, many salespeople are either afraid of the process or they actively try to fudge the numbers. Here is why they do that along with why it is so beneficial for individual salespeople to track properly.

(Although this article is geared towards small business owners, the information is just as applicable to a similar personal situation, only the action is slightly different.) Here is the scenario. Yo...

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