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Casual Articles - How Leaders Unlock Potential in Teams
When I originally published this article, there was a picture next to it of three well-known name brand products. There was Tide laundry Heinz ketchup, and Pepsi cola. Even though the pictures of the ketchup and cola bottles were small, you could still easily determine their brands from the colors of the packaging and the shapes of the bottles.The managers who manage those brands at their respective companies have worked very hard over many years to make certain that you (in the U.S. and certain parts of the world) recognize these brands and, hopefully, purchase them. Even though they appear as tiny little pictures on your screen, it’s likely that you w
Marketing is what 99% of businesses fail to do correctly. Many small business owners recognize this deficiency and hire marketing firm. Yet, the results are not what are promised after these small business owners have spent their limited resources of time, money and energy. From my experiences as a business coach to help my clients with their process improvement plans to their strategic plans, I have identified these 7 marketing tips to help any business increase sales. What are the clients' results from their marketing solutions?The first question you should ask: “What are the results that your marketing firm has delivered to your clients with
1. Leaders share their vision and values. Vision is what the team aspires to. Some visions may not ever be reachable, yet by their very existence they inspire, excite and motivate people to turn them into a reality. Where the vision comes from, however, is less important than whether team members fully share the vision. Where does vision come from? Essentially it comes from what you value or care strongly about. Values, then, are the foundation of the vision. Normally you would have only a few values. Each person can usually identify and describe them in their own words. They are not necessarily the same as mission statements, slogans or tagline
Running a retail business is hard work. Trends are fleeting, and timing is everything. There isn’t much that “stands to reason” as the old saying goes. Seasoned buyers know what to look for when choosing a candle line, but there are new stores opening all over America everyday. How do those new owners decide which candle lines will perform best in their stores?I speak with retailers everyday that have candle lines on the shelves that just aren’t selling. “I just can’t seem to sell candles” a dejected retailer recently told me.Why? It is true that eighty percent of American Households burn scented candles. These households are buying the candles somewhere
1. Leaders share their vision and values. Vision is what the team aspires to. Some visions may not ever be reachable, yet by their very existence they inspire, excite and motivate people to turn them into a reality. Where the vision comes from, however, is less important than whether team members fully share the vision. Where does vision come from? Essentially it comes from what you value or care strongly about. Values, then, are the foundation of the vision. Normally you would have only a few values. Each person can usually identify and describe them in their own words. They are not necessarily the same as mission statements, slogans or taglin
As a professional grant writer and consultant, I am often amazed at how few nonprofit organizations actually have a fund development plan beyond a vague idea of applying for a few grants and sending out an annual appeal letter.Recognizing that lack of planning, I am not amazed at how often these same organizations have rounds of emergency budget cuts when they realize that they have no assured streams of income.Very typical is the agency that has received a large grant to run their programs for one year. Then, in the tenth month of the grant period, comes the realization that they have no idea how they will fund the next year's programs. With less than two month
People make mental notes.Notes that indicate whether or not they like you. Notes that indicate whether or not they should do business with you. Notes that indicate whether or not they should refer their friends to you.And if you read Blink by Malcom Gladwell, you learned that people make these mental notes quickly. Like, within a few seconds.(Yikes!)These “people,” represent a certain pool of individuals.Customers, prospects and strangers who are exposed to you, your brand and your values…Who are just WAITING to check you OFF.Or, check you ON.Your challenge, then, as my mentor Jeffrey Gitomer says, “Is to
If you are in sales there is a difference between making friends with every client and selling your product and service and you should know this already but in case you do not, let us discuss this for a moment shall we? First off a salesperson must never forget why they are there; you are in front of the customer to see if they are interested and to close a sale if they are.Yes, you need to understand where your customer is coming from and therefore you must indeed work to get to know them and build a relationship, as well so they know you are a straight shooter, a problem solver and that you are working for them, as well as the sale. In other words they need to know y
2. Leaders value people. People will work very hard for a leader because they feel you value them as a person. You do this by treating each person with respect and by persisting in demanding that this is how team members treat one another as well.
3. Leaders Give Recognition. Research has shown that organizations seldom give enough recognition to their people. All too often people feel that they are taken for granted and that there is insufficient feedback about their efforts. Recognition does not always have to be in the form of a promo
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