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    Networking for Business Growth and Trade Show Sales
    Far too many of us waste good opportunities when we fail to network effectively because we employ tired techniques at trade shows. The following bullet points should increase your effectiveness and boost your sales at your next trade show:Attending Only:Arrive early for the breakfast event, join a nearly full table, and share your business card and brochure with everyone seated at your table.Listen, learn and begin building these new relationships. Remember, showing interest in others is a good habit to get into.Be sure
    n verb. Changing the verb may open the statement up to a broader interpretation, resulting in a greater array of solutions. For example, I woke one recent morning and found my way to the kitchen in search of my usual fried egg white omelet. Every morning of a good day I have a fried egg white omelet. I cracked the eggs, separated out the yolks, and put the whites in a pan. The pan went to the gas stove top. I turned the knob but was bewildered by the fact that no fire started. Then I saw it, a gas truck was parked in
    Training Sales Teams to Bid Service Contracts
    In training sales staff that goes out into the field to bid on service contracts you need to make sure that they are not giving away the store. It is easy for someone to go out and bid the service contracts lower than the competition and get all the work. Unfortunately this can leave your company in financial ruin or thrust your company into bankruptcy.As a service company you need to understand that there are things that are very important during the sales process. Payment terms are a very important issue because even if you do all the work; if you don't
    When was the last time you spent excessive time and money solving a problem only to discover the problem you thought you had wasn't really the problem at all?

    Recognizing the real problem is crucial to any problem-solving venture. John Dewey said, "A problem is half solved if it is properly stated." Below are two simple tools that can help you figure out the real problem behind the problem. One tool, ask "Why" questions and a second tool, "change the Action Verb."

    Ask Why?

    Simply ask the question, Why? A man bought a pair of tan suede leather shoes. About a week after he bought the shoes, he was in the grocery store reaching to a top shelf for a container of cooking oil. Unfortunately, the screw-top of the oil bottle was loose and when tipped a big, fat drop of oil fell right on the suede of the man's shoes. There, smack in the middle of the tan suede was a dark circle of oil about the size of a quarter. The man was beside himself because his new shoes were ruined. Before he tossed the pair, however, he would try to remove the stain. He tried dishwashing and dishwasher soap, bath soap, laundry detergent, baking soda as well as various blends. The stain would not budge. The question, "Why do you want the stain out?" was asked. Ah, suddenly there were new possibilities. The reality was that the stain itself was not a problem. The fact that the shoes were not a consistent color was the problem. "How to make the shoes a consistent color" deserved attention. Quickly, there was an idea to put oil on the rest of the suede so the shoes would be one consistent color. Oil made especially for shoes was purchased and applied. It worked! The shoes were a little darker than previous but all one consistent color. The real problem was solved with minimal cost and minimal effort. The suede shoes are a good example of how considering why a "problem" exists may lead to an underlying issue and, in turn, shine a new light on additional opportunities for solutions.

    Change the verb

    When considering problem solutions try changing the action verb. Changing the verb may open the statement up to a broader interpretation, resulting in a greater array of solutions. For example, I woke one recent morning and found my way to the kitchen in search of my usual fried egg white omelet. Every morning of a good day I have a fried egg white omelet. I cracked the eggs, separated out the yolks, and put the whites in a pan. The pan went to the gas stove top. I turned the knob but was bewildered by the fact that no fire started. Then I saw it, a gas truck was parked in

    How I Became A Successful (Part-Time) Import/Export Agent
    Several years ago, when I was invited to sit on the board of Wade World Trade, an educational institution established in 1946 to help entrepreneurs become import/export agents, I thought I would try it out for myself. I have to say that although I am not a natural entrepreneur (I hate anything which smacks of ‘selling’) I have never regretted the decision.My first challenge was to find something to import or export. After much thought I decided I had to pick an area I was interested in anyway so I chose food. Since ‘artisan’ food producers are not very comme
    on, Why? A man bought a pair of tan suede leather shoes. About a week after he bought the shoes, he was in the grocery store reaching to a top shelf for a container of cooking oil. Unfortunately, the screw-top of the oil bottle was loose and when tipped a big, fat drop of oil fell right on the suede of the man's shoes. There, smack in the middle of the tan suede was a dark circle of oil about the size of a quarter. The man was beside himself because his new shoes were ruined. Before he tossed the pair, however, he would try to remove the stain. He tried dishwashing and dishwasher soap, bath soap, laundry detergent, baking soda as well as various blends. The stain would not budge. The question, "Why do you want the stain out?" was asked. Ah, suddenly there were new possibilities. The reality was that the stain itself was not a problem. The fact that the shoes were not a consistent color was the problem. "How to make the shoes a consistent color" deserved attention. Quickly, there was an idea to put oil on the rest of the suede so the shoes would be one consistent color. Oil made especially for shoes was purchased and applied. It worked! The shoes were a little darker than previous but all one consistent color. The real problem was solved with minimal cost and minimal effort. The suede shoes are a good example of how considering why a "problem" exists may lead to an underlying issue and, in turn, shine a new light on additional opportunities for solutions.

    Change the verb

    When considering problem solutions try changing the action verb. Changing the verb may open the statement up to a broader interpretation, resulting in a greater array of solutions. For example, I woke one recent morning and found my way to the kitchen in search of my usual fried egg white omelet. Every morning of a good day I have a fried egg white omelet. I cracked the eggs, separated out the yolks, and put the whites in a pan. The pan went to the gas stove top. I turned the knob but was bewildered by the fact that no fire started. Then I saw it, a gas truck was parked in

    Women Managers Leaving Corporations for Entrepreneurship
    Increasingly, women managers are choosing to “opt out” when corporations fail to meet their professional needs. Opting out—the latest catch phrase within corporate circles—describes the growing trend of leaving corporate positions for alternative career paths.A significant number of women managers are leaving large companies to start their own businesses. In fact, women are quitting corporate jobs in favor of entrepreneurship at twice the rate of men, making a significant impact on the traditional and online marketplace, according to Cheskin Research, a Ca
    try to remove the stain. He tried dishwashing and dishwasher soap, bath soap, laundry detergent, baking soda as well as various blends. The stain would not budge. The question, "Why do you want the stain out?" was asked. Ah, suddenly there were new possibilities. The reality was that the stain itself was not a problem. The fact that the shoes were not a consistent color was the problem. "How to make the shoes a consistent color" deserved attention. Quickly, there was an idea to put oil on the rest of the suede so the shoes would be one consistent color. Oil made especially for shoes was purchased and applied. It worked! The shoes were a little darker than previous but all one consistent color. The real problem was solved with minimal cost and minimal effort. The suede shoes are a good example of how considering why a "problem" exists may lead to an underlying issue and, in turn, shine a new light on additional opportunities for solutions.

    Change the verb

    When considering problem solutions try changing the action verb. Changing the verb may open the statement up to a broader interpretation, resulting in a greater array of solutions. For example, I woke one recent morning and found my way to the kitchen in search of my usual fried egg white omelet. Every morning of a good day I have a fried egg white omelet. I cracked the eggs, separated out the yolks, and put the whites in a pan. The pan went to the gas stove top. I turned the knob but was bewildered by the fact that no fire started. Then I saw it, a gas truck was parked in

    Alliances: What works, what does not
    Why Alliances FailWhen do you know an alliance is falling apart?An alliance will surely fail without good communication on both sides. It will also fail if the alliance partner is not capable of completing the tasks set out in the service level agreement. Service level agreements are usually put in place so that milestones in the process can be monitored. The agreement also helps to alleviate the number of complaints by the alliance partner (and also the complaints about the service being provided to the partner's customers). The basic premise here is
    shoes would be one consistent color. Oil made especially for shoes was purchased and applied. It worked! The shoes were a little darker than previous but all one consistent color. The real problem was solved with minimal cost and minimal effort. The suede shoes are a good example of how considering why a "problem" exists may lead to an underlying issue and, in turn, shine a new light on additional opportunities for solutions.

    Change the verb

    When considering problem solutions try changing the action verb. Changing the verb may open the statement up to a broader interpretation, resulting in a greater array of solutions. For example, I woke one recent morning and found my way to the kitchen in search of my usual fried egg white omelet. Every morning of a good day I have a fried egg white omelet. I cracked the eggs, separated out the yolks, and put the whites in a pan. The pan went to the gas stove top. I turned the knob but was bewildered by the fact that no fire started. Then I saw it, a gas truck was parked in

    CRM For A Small Business Competing In The Big World
    Customer Relationship management, CRM in short, is an essential software tool for any small business. CRM provides a streamlined approach when dealing with the basic operational functions, namely sales, marketing and customer services. CRM facilitates small businesses to stay ahead, by providing them with customer-centric applications to suit their specific requirements. Why Is CRM Essential For A Small Business: Secure collection and analysis of vital customer information. Integration and availability of mission critical
    n verb. Changing the verb may open the statement up to a broader interpretation, resulting in a greater array of solutions. For example, I woke one recent morning and found my way to the kitchen in search of my usual fried egg white omelet. Every morning of a good day I have a fried egg white omelet. I cracked the eggs, separated out the yolks, and put the whites in a pan. The pan went to the gas stove top. I turned the knob but was bewildered by the fact that no fire started. Then I saw it, a gas truck was parked in the alley behind my house. I spoke to the driver who informed me that a city worker had penetrated the gas line while digging. It would be hours before the gas could be restored. What was I to do? My fried egg whites were in jeopardy; my "good" day was at stake. I quickly looked around the room to see what other resources were available to fry my egg whites. I thought, "the coffee maker has a heating element." I could put the pan of egg whites on the coffee-maker. Unfortunately, the element did not get hot enough to fry the eggs. I looked around again. I spied a popcorn popper. I could use the bottom of the popper, put the eggs directly on the element and the eggs might fry. Success! The eggs did fry, the consistency was a little unusual and they did taste somewhat corny but they fried!

    I was so excited about my creative problem solving skills. When my husband came home that evening I said, "Guess what I did today!" I eagerly told him of my fried egg dilemma and how I tried the coffee maker and the popcorn popper and ultimately was able to eat my fried eggs. He looked at me with a confused expression. Finally he spoke, "Why didn't you just use the microwave?"

    What happened to my great plan? I was so focused on the idea of "frying" the eggs that I completely overlooked my real purpose which was to "heat" the eggs. If I had changed the action verb from "fry" to "heat" I would have immediately went to the microwave.

    Two simple tools, 1) Ask "Why" and 2) Change the Action Verb can save much time and effort when problem solving.

    Maybe when on your next problem solving mission you should also wear suede shoes while eating an egg white omelet….. can't hurt.

    Copyright 2005. Toni McNutt. All rights reserved

    This article may be freely distributed and reprinted as long as the author's information and web link are included at the bottom of the article.

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