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Casual Articles - WIIFM - Making the 'What's in It for Me?' Question Work for You
Networking is perhaps second only to cold calling in terms of the contention it creates as an effective small business marketing strategy. Some small business marketing experts say that networking is a waste of time; others insist that it’s the only small business marketing tool that’s really vital to success.The debate probably arises because of differences in what networking is. Staying in touch with past
One of the messages that us sales trainer types have been very good at getting across over the last few years is the motto of selling on value and not on price. In sales training course after sales training course around the country sales managers, sales directors and sales trainers keep banging on about value being key not price! As such, when I ask the question, all salespeople are quick to say that we should sell
While some people may think that the WIIFM question is selfish and self serving, I want to challenge that notion. Very few of us are willing to be completely altruistic in our daily endeavors. We hold down jobs and invest in careers for diverse reasons but the bottom line is that the work we do provides us the means to live the way we choose. When we can no longer see the WIIFM because we are bogged down in the challenges of our daily tasks, we no longer feel
A few years ago I wrote a column in which I compared managing employees to herding cats: just when you think you have everyone organized in a happy little group and going in the same direction one cat breaks from the herd and heads off to do its own thing. Then another cat falls out of line, then another, then another. Finally two more cats ask to go home sick and three others just wander off after lunch, never to
While some people may think that the WIIFM question is selfish and self serving, I want to challenge that notion. Very few of us are willing to be completely altruistic in our daily endeavors. We hold down jobs and invest in careers for diverse reasons but the bottom line is that the work we do provides us the means to live the way we choose. When we can no longer see the WIIFM because we are bogged down in the challenges of our daily tasks, we no longer fee
Business Plans written with the primary purpose of presenting the company to outsiders differ in format and presentation from a business plan developed as a management tool. While it would benefit the company and management to go through the efforts necessary to establish goals, objectives, strategies and action plans defined near the end of this chapter, outsiders unfamiliar with not only the company, but also possi
While some people may think that the WIIFM question is selfish and self serving, I want to challenge that notion. Very few of us are willing to be completely altruistic in our daily endeavors. We hold down jobs and invest in careers for diverse reasons but the bottom line is that the work we do provides us the means to live the way we choose. When we can no longer see the WIIFM because we are bogged down in the challenges of our daily tasks, we no longer fee
The foundry business has been under siege for the last 10 years, maybe more. In fact, here in Philadelphia, during the 60's there were at least 30 major foundries. Now there is only one major producer. But the casting process is growing on a global basis. It is the backbone of manufacturing the majority of our metal products. Let's take a look at the advantages and disadvantages of 5 casting processes.1)
The technology of bill delivery has changed in the past few years which has resulted in large potential savings for Billers if they choose the correct Print Outsourcer to produce and send their bills. For example, with the introduction of electronic bill presentment and payment (EBPP) the overall costs of bill delivery is being dramatically reduced by customers accepting their bills online and choosing not accept a
So, let me ask you a few questions. Why do you work? Is the work you do important to you or is it just the means to a different end? Do your goals include continuing to do the job you are currently in or do you intend to make a career change? How does the job you’re performing now fit into your goals? In other words “What’s in it for you?”
Now that you have thought about your WIIFM answers how can you provide the WIIFM for the people that work for you? I know that in a busy Call Center getting to know every employee’s hopes and aspirations can be difficult at best. Howe
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