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    Luxury Real Estate Marketing - 5 Fundamentals for Success
    Luxury real estate marketing calls for a unique approach. There's more at stake financially, which leads to a longer sales process. On top of that, the average buyer of luxury real estate is well educated, Internet-savvy and detail-minded.Combine all of these factors, and you can see the need for a unique marketing approach. Here are five fundamentals for success in luxury real estate marketing.1.
    uctivity through coordination of staff efforts.

    5. Daily morning conferences coordinate the various aspects of the practice for the day as a team. Included are discussions of any special needs of patients coming in that day.

    6. >b>Acknowledge your staff! Thank your team players for being there and doing their jobs effectively.

    7. When and how to correct a staff member is a touchy topic. Sometimes you feel like

    Just As Heart Ailment Is A Major Killer, Competition Is The Silent Killer
    The management mantra of the 1980s was product quality, and activities involving Quality Control (QC) circles, Total Quality Management (TQM) and ISO 9000 were the order of the day. Back then, consumers were willing to spend enormous sums for quality products. However, product quality has significantly improved and today having a good quality product is a mandatory requirement for the company’s effective pa
    There are days when, like the rest of us, you have wondered whether you should fire all the staff. Likewise, your staff was probably thinking it would not be bad to hire a new boss. What's wrong with this picture?

    Having worked with hundreds and hundreds of dentists we've observed that most of them do a fairly decent job of hiring the right staff, but think they haven't -- simply because they are not coaching them into the winning team.

    To create YOUR dream team, here are 10 suggestions:

    1. Know exactly what YOUR practice goals are. And we are not just talking dollars and cents here. YOU must determine what you want from the practice: what hours, what type of patients you want, what level of care and service to provide. And yes, what level of profitability you want to achieve.

    2. Set specific POLICY for your practice. Define the guidelines for achieving your goals: what kind of payment plans are you going to allow patients; are you going to accept assignment of insurance; what is your fee guide and are you going to stick to it; what is your cancellation policy and how are you going to enforce it; recall system and how the staff are to accomplish this; general staff guidelines, such as vacation, illness, uniforms, confidentiality of patient information, etc.

    3. Now you need some PLANS to achieve those goals. Such as marketing plan (internal/external), bonus system for your staff, continuing education for dentist and staff, etc.

    4. A staff meeting once a week is a great place to review the statistics and progress of the practice toward your goals and then set up game plans, quotas to be met and targets to be accomplished in the next week. Well done staff meetings result in increased efficiency and productivity through coordination of staff efforts.

    5. Daily morning conferences coordinate the various aspects of the practice for the day as a team. Included are discussions of any special needs of patients coming in that day.

    6. >b>Acknowledge your staff! Thank your team players for being there and doing their jobs effectively.

    7. When and how to correct a staff member is a touchy topic. Sometimes you feel like l

    A Marketing Shortcut - Or Putting The Cart Before The Horse
    Marketing is magic. Now, the magic in marketing is to get it all done before you even have a product. That was the advice I got when I first started out in business.The person who told it to me was an old friend of my family. He was a magician by profession and he was also a multimillionaire marketer. He created more than a dozen businesses, built them up into money-makers and sold them.Along wit

    To create YOUR dream team, here are 10 suggestions:

    1. Know exactly what YOUR practice goals are. And we are not just talking dollars and cents here. YOU must determine what you want from the practice: what hours, what type of patients you want, what level of care and service to provide. And yes, what level of profitability you want to achieve.

    2. Set specific POLICY for your practice. Define the guidelines for achieving your goals: what kind of payment plans are you going to allow patients; are you going to accept assignment of insurance; what is your fee guide and are you going to stick to it; what is your cancellation policy and how are you going to enforce it; recall system and how the staff are to accomplish this; general staff guidelines, such as vacation, illness, uniforms, confidentiality of patient information, etc.

    3. Now you need some PLANS to achieve those goals. Such as marketing plan (internal/external), bonus system for your staff, continuing education for dentist and staff, etc.

    4. A staff meeting once a week is a great place to review the statistics and progress of the practice toward your goals and then set up game plans, quotas to be met and targets to be accomplished in the next week. Well done staff meetings result in increased efficiency and productivity through coordination of staff efforts.

    5. Daily morning conferences coordinate the various aspects of the practice for the day as a team. Included are discussions of any special needs of patients coming in that day.

    6. >b>Acknowledge your staff! Thank your team players for being there and doing their jobs effectively.

    7. When and how to correct a staff member is a touchy topic. Sometimes you feel like

    Rev-Up Your Network!
    Whether you are looking for a job, new clients or feel the need to expand your list of professional contacts, networking is the answer.So what are you saying to yourself right now? “Yuck, I hate networking. I’ll go to a networking event one of these days, if I can figure out where the REALLY good connections are.”Hello? These are all excuses that keep you in the same place and move you no clo
    achieving your goals: what kind of payment plans are you going to allow patients; are you going to accept assignment of insurance; what is your fee guide and are you going to stick to it; what is your cancellation policy and how are you going to enforce it; recall system and how the staff are to accomplish this; general staff guidelines, such as vacation, illness, uniforms, confidentiality of patient information, etc.

    3. Now you need some PLANS to achieve those goals. Such as marketing plan (internal/external), bonus system for your staff, continuing education for dentist and staff, etc.

    4. A staff meeting once a week is a great place to review the statistics and progress of the practice toward your goals and then set up game plans, quotas to be met and targets to be accomplished in the next week. Well done staff meetings result in increased efficiency and productivity through coordination of staff efforts.

    5. Daily morning conferences coordinate the various aspects of the practice for the day as a team. Included are discussions of any special needs of patients coming in that day.

    6. >b>Acknowledge your staff! Thank your team players for being there and doing their jobs effectively.

    7. When and how to correct a staff member is a touchy topic. Sometimes you feel like

    Mortgage Broker Marketing: Do You Speak Mortgages?
    You only get one chance to make a first impression. If you aren't using your first contact to really connect with your audience, you may as well forget it. Unfortunately, too many loan officers are trying to capture the attention of real estate agents, but for all their efforts, they might as well be speaking another language.What do you think an agent considers the most important problem or servic
    me PLANS to achieve those goals. Such as marketing plan (internal/external), bonus system for your staff, continuing education for dentist and staff, etc.

    4. A staff meeting once a week is a great place to review the statistics and progress of the practice toward your goals and then set up game plans, quotas to be met and targets to be accomplished in the next week. Well done staff meetings result in increased efficiency and productivity through coordination of staff efforts.

    5. Daily morning conferences coordinate the various aspects of the practice for the day as a team. Included are discussions of any special needs of patients coming in that day.

    6. >b>Acknowledge your staff! Thank your team players for being there and doing their jobs effectively.

    7. When and how to correct a staff member is a touchy topic. Sometimes you feel like

    Network Is Money
    Many of us are always very keen to know before entering any business, what are we going to get? How much money we can earn?Let us analyze!Income of a person is decided by a very simple formula:Income = Rate X TimeFor Ex: If a person is computer engineer passed from a reputed institute & have good IT skills may earn at the rate of 200 per Hour. If he works 8 hours in a day,his Inco
    uctivity through coordination of staff efforts.

    5. Daily morning conferences coordinate the various aspects of the practice for the day as a team. Included are discussions of any special needs of patients coming in that day.

    6. >b>Acknowledge your staff! Thank your team players for being there and doing their jobs effectively.

    7. When and how to correct a staff member is a touchy topic. Sometimes you feel like losing your cool when a staff member does something wrong in front of a patient, BUT DON'T!! Meet later privately, and discuss the incident and work out how to prevent it from recurring. Document it also for the staff members' personnel file. (If you met with them to tell them "Well Done", also document that for the staff members' personnel file.)

    8. Now we get to the BONUS system. Incentive plans are an accepted method of acknowledging productivity and, if well designed, will enhance the viability of the practice.

    9. Lead by example. Be positive about how the practice is doing; don't get all negative when things appear to be going the wrong direction. This pulls everyone down. As the leader of the practice, you are expected to set a positive tone. Present the staff with a positive plan of action or get their input on one.

    10. Give your orders clearly and in writing and keep a copy for yourself to follow up on at a specified time.

    Of course there are hundreds of other points to becoming the worlds' best boss, but start with the above.

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