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    How to Revitalize Your Nonprofit's Message
    The human instinct to respond to the new and unusual is something that we as communicators have to work around. How do we best engage our audiences on a subject that's not new – a fundraising appeal for an existing program; an overview brochure on a service organization that's been around for fifty years, with pretty much the same focus; or marketing services that we've offered for over a decade?I've been doing a lot of thinking on this issue and was amazed when my rabbi sermonized on the same topic last Saturday. We had just witnessed a wonderful adult bat mitzvah (a Jewish coming of age ceremony, usually undertaken at age 13 but one that can be studied for at any point later in life if it was missed at 13). As a follow-up, the rabbi talked about the power of opportunities (like a bat mitzvah) that enable us to look at things in a new way. He ran through the list of occasions – bar or bat mitzvah, new year or month, birthday, anniversary, religious new year as well as changes in job, family, location – that enable us to see things differently, to re-orient ourselves.Since such occasions do not always occur naturally, we have to motivate ourselves to look at our organizations or clients in a new way so that we are able to communicate in a fresher (and more relevant) way. Here are a few ways to do so:• Put yourself in your listeners' shoes. Think about the backgrou
    at work. It can help workers choose the job that’s best for them, but even more powerfully, it can help employers create an environment most conducive to their workers being productive and efficient. By identifying your employees as one of sixteen different types, you’ll see:

    -How d

    How to Write a Press Release
    If a tree falls in a forest and no one is there to hear it, does it make a sound? This rhetorical question that has provoked thought for many years applies nicely to the quest for publicity. The first step to getting publicity is announcing yourself, or making the tree fall, and a professional and affordable way of asking the world for attention is the press release.With the rise of the internet, press releases have become even more useful than they used to be. The internet provides a colossal means of distribution that goes beyond the press releases of the old days that were seen by media professionals who monitored newswires. Now, in addition to newswire services, press releases can be distributed online and be read by anybody that might be searching for the information that the release contains.Many business people, even authors, often overlook the possibilities of writing a press release, but it is a formulaic document that most competent people can produce by following a guideline. Like any basic news article a press release should answer these questions: Who? What? Where? When? How? and sometimes Why? A good way to approach writing a press release is to write down these questions and fill in the answers. Then, all the necessary information has been mapped out and can be more easily combined into a professional quality press release.The most essential element of
    Can you improve productivity, facilitate effective communication, and create a team that works like a well-oiled machine? You can if you learn how to recognize the resources that are already present in your organization. If you work in a large department, you almost certainly already have:

    -A talented project manager

    -A forward-thinking visionary

    -A gifted public relations expert

    -An infallible detail-watcher

    -A critical analyst

    Do you know who’s who? And more importantly, are you using their natural talents to their best advantage? Too often, organizations neglect to acknowledge their employee’s natural strengths—strengths that have nothing to do with education or experience. Your employees each have distinct personalities that make them naturally gifted in certain job environments, and frustrated and unproductive in others. To harness the power of your employee’s innate gifts, you must know what those gifts are!

    Myers-Briggs Type at Work

    The Myers-Briggs Type Indicator is the most widely used personality assessment in the world, and has been researched extensively in relation to success at work. It can help workers choose the job that’s best for them, but even more powerfully, it can help employers create an environment most conducive to their workers being productive and efficient. By identifying your employees as one of sixteen different types, you’ll see:

    -How de

    A Few Business Generalizations
    Everyone is a writer. Writing is the basis of all wealth, as my mentor says. You need to be writing (something) every single day. You can’t keep all that stuff bottled up inside. It’s not good for you. Write, write, write.Everyone is in marketing. Your words, actions, emails and conversations are either supporting or refuting your brand. Everyone in your company is responsible for marketing your company.Everyone is in sales. Because people buy people first. Because people aren’t loyal to companies, they’re loyal to people. Because it doesn’t matter what product or service you sell, customers buy YOU before anything.Everyone is the CEO (of You, Inc.). Tom Peters was the first to coin this phrase. It’s been around for a good 10 years now. There are books written about it, articles explaining it, even experts who can show you how to do it. It’s no longer a fad. It’s just the way it is.Everyone has a voice. God bless the Internet! With the advent of blogs, social networking and other virtual soapboxes, there’s no excuse for not having a forum to voice your opinion. If you want to say something, say it. Odds are, with the potential audience of billions of people, somebody’s gonna hear it.Everyone has customers. Sure, you can call ‘em whatever you want. Clients. Members. Congregants. Children. S

    -A talented project manager

    -A forward-thinking visionary

    -A gifted public relations expert

    -An infallible detail-watcher

    -A critical analyst

    Do you know who’s who? And more importantly, are you using their natural talents to their best advantage? Too often, organizations neglect to acknowledge their employee’s natural strengths—strengths that have nothing to do with education or experience. Your employees each have distinct personalities that make them naturally gifted in certain job environments, and frustrated and unproductive in others. To harness the power of your employee’s innate gifts, you must know what those gifts are!

    Myers-Briggs Type at Work

    The Myers-Briggs Type Indicator is the most widely used personality assessment in the world, and has been researched extensively in relation to success at work. It can help workers choose the job that’s best for them, but even more powerfully, it can help employers create an environment most conducive to their workers being productive and efficient. By identifying your employees as one of sixteen different types, you’ll see:

    -How d

    Compressed Air Leaking? Is it the Valve or is it the Cylinder?
    Reducing air leaks in your plant can save thousands of dollars annually. Compressed air is one of the most costly forms of energy you can use in your plant, of course, it's one of the most versatile, fast and strong too.When it's "quiet time" in the plant, wander around the machinery and listen. You will often hear the gentle (or perhaps not so gentle) hissing of air escaping from the exhaust port of your air valves.The sound of compressed air "chewing up your dollars" as it wafts to atmosphere can be muted if your air valves have mufflers in the exhaust ports, but nevertheless, it can be heard.Also, there are commercially available ultra-sonic compressed air leak detectors on the market. If your plant doesn't have a "quiet time", which would enable you to actually hear the leaks yourself, investing in an ultrasonic leak detector can bring substantial payback in energy savings.Usually you'll have one air valve connected to one air cylinder. Usually that cylinder will be double acting - which means that it will have two air lines running to it, and as the air valve shifts back and forth, air will alternatively flow to the cylinder through one line or the other. When it's flowing into one line to the cylinder, the other line is allowing the air at the other end of the cylinder to flow through the valve to exhaust.While an air valve and cylinder are doing
    ten, organizations neglect to acknowledge their employee’s natural strengths—strengths that have nothing to do with education or experience. Your employees each have distinct personalities that make them naturally gifted in certain job environments, and frustrated and unproductive in others. To harness the power of your employee’s innate gifts, you must know what those gifts are!

    Myers-Briggs Type at Work

    The Myers-Briggs Type Indicator is the most widely used personality assessment in the world, and has been researched extensively in relation to success at work. It can help workers choose the job that’s best for them, but even more powerfully, it can help employers create an environment most conducive to their workers being productive and efficient. By identifying your employees as one of sixteen different types, you’ll see:

    -How d

    Advanced Technologies For Sewing Seamless Garments
    Sewing seamless cloths? Sounds unbelievable, right? But the fact is sleeves and necklines require traditional stitching with thread and needle. However, the Italian knitting technology produces beautiful designs that features fashion with basic function. The soft micro fibres utilized in these cloths need particular threads, and enhanced sewing technology for the elasticity.The seamless clothing has transformed the overall worldwide production process. This technology can directly produce finished products, and lessens traditional process of the production. This leads to saving of production costs up to 40 percent compared to the customary knitting. The seamless knits are in tubular shape, which is laid-in elastic yarns, placed in the welt bands and prepared in the compressed areas.Circular knitting machines were mostly used by underwear makers since the beginning of the circular knitting technology in early 19th century. But the manufacturers in Italy merged the reciprocation technology for tips and heels of socks with intarsia for swimwear, underwear and outerwear during 80s. The machine manufacturing company, Santoni in Brescia is currently leading the market; although other companies like Sangiacomo, Italy and Merz, Germany are also famous players in similar knitting machine technologies.Within just three years, production of seamless underwear assortment reached
    s. To harness the power of your employee’s innate gifts, you must know what those gifts are!

    Myers-Briggs Type at Work

    The Myers-Briggs Type Indicator is the most widely used personality assessment in the world, and has been researched extensively in relation to success at work. It can help workers choose the job that’s best for them, but even more powerfully, it can help employers create an environment most conducive to their workers being productive and efficient. By identifying your employees as one of sixteen different types, you’ll see:

    -How d

    Spies Among Us - Stop Losing Critical Information At Trade Shows
    Trade shows and conferences are lively bazaars for competitive intelligence gathering, with less law and order than any Silk Road outpost. Venues are often selected for nightlife or posh location, giving attendees a sense of comfort and security; both false, of course. With caution down, expense accounts high, and everyone in deal heat, the environment is target-rich for "information transfer."Professional intelligence collectors, usually the same people you deal with between shows, are trained, focused and dedicated to capturing as much useful information about your future plans as possible. Since the whole purpose of trade shows is to put information out, it is a rare exception that management has prepared employees for approaches by intelligence collectors. Yet the CEO will have a very tough time convincing a court or his board they did not put their plans and intellectual property in harm's way without preparation at least as thorough as what the opposition does.And what are "they" doing? Here is how it happens.You have been studied: If they did it right, the competitor's intelligence team, and their contract collectors, studied your company for as much as three months prior to a major event. Professional librarians scoured your Web site, speeches, presentations, and publications. They have interviewed your local business reporters and former emp
    at work. It can help workers choose the job that’s best for them, but even more powerfully, it can help employers create an environment most conducive to their workers being productive and efficient. By identifying your employees as one of sixteen different types, you’ll see:

    -How deadlines can be either a source of stress, or of inspiration

    -Why privacy and quiet are as important to some employees as action and teamwork are to others

    -Where your employees naturally turn their focus—the future or the present—and how you can put each perspective to good use

    -What your employees’ priorities are when making a big decision, and how you can use differing perspectives to create positive and innovate solutions

    Myers-Briggs and Teamwork

    But that’s not all you can do with the Myers-Briggs. In fact, the most powerful application is improving communication throughout an entire team, as each member learns more about the different styles they’re working with and how they can better relate to their unique colleagues. Through learning about personality type, team members begin to understand that their differences don’t need to be a source of misunderstanding and frustration—they can be a source of strength. Team members that learn about their own type and their colleagues are able to:

    -Create clear and positive communication

    -Jumpstart effective cooperation

    -Harness natural talent

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