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Casual Articles - Team Meeting or Team Building? The Choice is Yours
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a ReporterEveryone has something that drives them up a wall. You may be surprised at what aggravates reporters.They deal with horrors like jargon-filled press releases, poorly-written news advisories, and gimmicky pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve.What is it? It's when someone calls after a press release has been sent and asks "Did you get my press release?"This is the single worst way to follow up after sending something.When you make this no-no call, the reporter thinks: "If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you righ for their team meetings: - Plan team meetings well in advance
- Put your team meetings for the entire year in the diary now!
- Agree under what circumstances dates will be changed, and otherwise stick to them
- Agree some rules about attendance and participation
- Define when it is acceptable not to attend, to be late or to delegate
- Agree that mobile devices be switched off or silent
- For each meeting, structure an agenda and send it out beforehand, giving team members ample time to prepare
- Define a format to keep updates brief and relevant
- If you want team members to present, be clear about the level of detail and durat
Marketing In The 21st CenturyViral Marketing has exploded within the last couple of years. Placing your business and products in front of hungry eyes has morphed from static advertising to audio, video and other forms of viral content. Through the birth of Internet-ready cell phones, text messaging, blogging, wireless laptops, websites that allow video content to be uploaded, 24/7 and services such as iTunes, the ways of promoting yourself are as vast and widespread as your creativity allows.Thinking "outside the box" has never been more important than it is now. There is cash to be made and the need to go where your customers are hanging their hats is vital to the survival and growth of your business. Don't look at it as extra work, but a n Ask most leaders to describe team building or team development and they will immediately talk of offsites or 'away-days', paintballing, high-ropes exercises and orienteering. All fantastic in their own rights, but forget them for a moment and consider this: used in the right way, the plain old team meeting is one of the most effective, easily-organised and least costly tools for team building and development.I recently spoke to a sales manager preparing to go to a team meeting offsite, and he was not looking forward to it! When I asked him why he told me that whilst these meetings are always good fun, they have some serious failings: - they are badly planned - team meetings appear to be called at random, with little notice, and there is never an agenda in advance
- they are always focused on the future - the whole meeting is spent looking forward towards long-term, high-level goals and the team never refers back to what was agreed last time or to consider the lessons that can be learned from what has happened since the last meeting
- there's no accountability in the team - my friend resented the work he was putting into his presentation on projected sales because he felt that, after the team meeting, he would never again be asked whether he had achieved it, where he had had success or indeed where he had failed.
I was interested - my experience of team meetings has often been quite different. When I ask the teams I work with what works well and what hinders them, some common complaints appear time and time again: - team meetings are often postponed, or even cancelled, in favour of other priorities - giving the impression that the team meeting, and maybe even the team, is well down the leaders' priority list
- the whole team is rarely present, participants turn up late and often the first things people say on arrival is that they have to leave early! Mobile 'phones are left on and people regularly leave the room to take or make 'important' calls. All of these issues are symptomatic of a lack of interest in the meeting, probably due to a perceived lack of value in the meeting
- typical agendas - where they exist at all - consist of information-download from the team leader, followed by an update from each team member about what they are currently working on - team members often find this more of an exercise in proving that they are working rather than adding any value in helping them to achieve their goals
- there is often little attention given to communal problem-solving or ensuring individual activities continue to fit with the team's overall purpose - exercises that would add value, build mutual accountability and utilise team strengths to best advantage.
Team meetings don't have to be like this. Structure your team meetings well and you will see the difference in your team members' motivation and commitment through their attendance - always a good start! - and contribution to the team meeting. High performing teams employ some common practices for their team meetings: - Plan team meetings well in advance
- Put your team meetings for the entire year in the diary now!
- Agree under what circumstances dates will be changed, and otherwise stick to them
- Agree some rules about attendance and participation
- Define when it is acceptable not to attend, to be late or to delegate
- Agree that mobile devices be switched off or silent
- For each meeting, structure an agenda and send it out beforehand, giving team members ample time to prepare
- Define a format to keep updates brief and relevant
- If you want team members to present, be clear about the level of detail and durati
International Marketing PlanningExpanding your business in international markets involves risks that should be meticulously calculated. It requires additional steps to your planning process, but the results can be very rewarding!Having solid operations at home is usually a first step to a successful international expansion. Mastering the production, and the overall business experience, will give you the initial confidence to attract strategic partners.Begin with a thorough marketing plan, which will serve as a reference to all individuals involved with the business. The document should include all aspects of the product or service life, from complete research to launch, implementation and execution. This will be key for your business n agenda in advance - they are always focused on the future - the whole meeting is spent looking forward towards long-term, high-level goals and the team never refers back to what was agreed last time or to consider the lessons that can be learned from what has happened since the last meeting
- there's no accountability in the team - my friend resented the work he was putting into his presentation on projected sales because he felt that, after the team meeting, he would never again be asked whether he had achieved it, where he had had success or indeed where he had failed.
I was interested - my experience of team meetings has often been quite different. When I ask the teams I work with what works well and what hinders them, some common complaints appear time and time again: - team meetings are often postponed, or even cancelled, in favour of other priorities - giving the impression that the team meeting, and maybe even the team, is well down the leaders' priority list
- the whole team is rarely present, participants turn up late and often the first things people say on arrival is that they have to leave early! Mobile 'phones are left on and people regularly leave the room to take or make 'important' calls. All of these issues are symptomatic of a lack of interest in the meeting, probably due to a perceived lack of value in the meeting
- typical agendas - where they exist at all - consist of information-download from the team leader, followed by an update from each team member about what they are currently working on - team members often find this more of an exercise in proving that they are working rather than adding any value in helping them to achieve their goals
- there is often little attention given to communal problem-solving or ensuring individual activities continue to fit with the team's overall purpose - exercises that would add value, build mutual accountability and utilise team strengths to best advantage.
Team meetings don't have to be like this. Structure your team meetings well and you will see the difference in your team members' motivation and commitment through their attendance - always a good start! - and contribution to the team meeting. High performing teams employ some common practices for their team meetings: - Plan team meetings well in advance
- Put your team meetings for the entire year in the diary now!
- Agree under what circumstances dates will be changed, and otherwise stick to them
- Agree some rules about attendance and participation
- Define when it is acceptable not to attend, to be late or to delegate
- Agree that mobile devices be switched off or silent
- For each meeting, structure an agenda and send it out beforehand, giving team members ample time to prepare
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