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Casual Articles - In My Own Image
New Titles Open New Possibilities
In my writing I’ve pointed out how titles can influence the moods and expectations of those around us.Here are some good examples sent in from readers around the world:‘We changed our Human Resources Department to Department for People Support.’‘We use “Partner-In-Charge of...” whatever area someone has. It makes us all feel equal in a flat organization. We just changed the Office Manager to “Partner-In-Charge of Customer Delight”.’‘My job responsibilities include project manager, business development manager and senior consultant. Ah, where’s the customer? So I’ve changed my title to “Value Creation Consultant”.’The Product and Sal
e whole of theiIn my writing I’ve pointed out how titles can influence the moods and expectations of those around us.Here are some good examples sent in from readers around the world:‘We changed our Human Resources Department to Department for People Support.’‘We use “Partner-In-Charge of...” whatever area someone has. It makes us all feel equal in a flat organization. We just changed the Office Manager to “Partner-In-Charge of Customer Delight”.’‘My job responsibilities include project manager, business development manager and senior consultant. Ah, where’s the customer? So I’ve changed my title to “Value Creation Consultant”.’The Product and Sal
Your Company Without Training - Any Questions?
Okay, be honest!Are you guilty of sticking in a few boring videos and calling it training?Do you send in your department heads to deliver a few, rushed, canned presentations and call it orientation?Are you then surprised when your new employees don't live up to your expectations, and your employee turnover numbers keep rising?What if you took the time and money that you spend on employee recruitment and put it into employee training? Would it make a difference? Would it be worth the effort?You Bet it Would!!Take, for instance, The Container Store, who has made the top of Fortune magazine's “100 Best Companies to Work For” lis
People of all ages in business make the mistake of seeing the whole of theiOkay, be honest!Are you guilty of sticking in a few boring videos and calling it training?Do you send in your department heads to deliver a few, rushed, canned presentations and call it orientation?Are you then surprised when your new employees don't live up to your expectations, and your employee turnover numbers keep rising?What if you took the time and money that you spend on employee recruitment and put it into employee training? Would it make a difference? Would it be worth the effort?You Bet it Would!!Take, for instance, The Container Store, who has made the top of Fortune magazine's “100 Best Companies to Work For” lis
Successful Entrepreneur Habits - 5 Checklists For Avoiding Pain
1- Heart Do you have heart? Do you have that drive to go all the way? Do you have the mentality that I will go on no matter what? Will you make entrepreneurship your second wife or husband? Do you care to make a difference in the world?Being an entrepreneur is still not the norm as society sees it, they still consider entrepreneurs to be as strange as aliens and ufos. I Have heard all the comments say that entrepreneurs are just lazy and don't want to hold a job, this is the most underrated statement known to civilization!Entrepreneurs have to have heart to take on a new adventure and build it from scratch, there is no guara
ges in business make the mistake of seeing the whole of thei1- Heart Do you have heart? Do you have that drive to go all the way? Do you have the mentality that I will go on no matter what? Will you make entrepreneurship your second wife or husband? Do you care to make a difference in the world?Being an entrepreneur is still not the norm as society sees it, they still consider entrepreneurs to be as strange as aliens and ufos. I Have heard all the comments say that entrepreneurs are just lazy and don't want to hold a job, this is the most underrated statement known to civilization!Entrepreneurs have to have heart to take on a new adventure and build it from scratch, there is no guara
Six Marketing Tips for Trade Show Success
A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.The following are six of the most important marketing rules that exhibitors need to undertake to ensure their next trade show is a success.1. Market Prior to the ShowFour weeks before the event, invite your prospects and current customers to visit you at the trade show.Ensure that you design an invitation that gives delegates a real incentive to come over and visit. Think of a distinctive approach to pr
make the mistake of seeing the whole of theiA trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.The following are six of the most important marketing rules that exhibitors need to undertake to ensure their next trade show is a success.1. Market Prior to the ShowFour weeks before the event, invite your prospects and current customers to visit you at the trade show.Ensure that you design an invitation that gives delegates a real incentive to come over and visit. Think of a distinctive approach to pr
Marketing Plan
The plan should also include some control procedures – so that whoever is to carry out the plan will know if things are going wrong. This might be something as simple as comparing actual sales against expected sales – with a warning flag to be raised whenever total sales fall below a certain level.A marketing plan is divided into strategy policies and operational decisions. It’s easier to see the difference between policies and decisions if we illustrate these ideas using the Baby Shoe Company example.Marketing Mix Decision Area Strategy Policies Likely Operational Decisions Product Carry as limited a line of colors, styles, and sizes as will satisfy
ke of seeing the whole of theiThe plan should also include some control procedures – so that whoever is to carry out the plan will know if things are going wrong. This might be something as simple as comparing actual sales against expected sales – with a warning flag to be raised whenever total sales fall below a certain level.A marketing plan is divided into strategy policies and operational decisions. It’s easier to see the difference between policies and decisions if we illustrate these ideas using the Baby Shoe Company example.Marketing Mix Decision Area Strategy Policies Likely Operational Decisions Product Carry as limited a line of colors, styles, and sizes as will satisfy
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.It doesn’t have to be complicated, just professional looking with good content. It is vital, however, that there’s a place for visitors to sign up for a free mortgage consultation.If you don’t have a site you can still make some money with this email so read on.First, make sure that you get the email address of every client you do business with. When you close a loan send the client a simple email. Something like this:------------------------------------------------Dear (
e whole of their world in a mirror image of their own reflection. In all ca
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.It doesn’t have to be complicated, just professional looking with good content. It is vital, however, that there’s a place for visitors to sign up for a free mortgage consultation.If you don’t have a site you can still make some money with this email so read on.First, make sure that you get the email address of every client you do business with. When you close a loan send the client a simple email. Something like this:------------------------------------------------Dear (
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