Casual Articles - Business

The Sales vs Education Marketing Approach
As you begin to formulate and execute your individualized marketing plan, it becomes important to acknowledge and identify the two styles of marketing—Sales and Education.I found that personally I was very turned off by what felt to me like hard sell, yellow-boxed, bonus laded, you-can’t-live-without-it sales pages while other people responded well to them. I also know they make money. However, I knew that was not my personal style and I wasn’t certain if that were the only way, that I could do it. I was attracted to a more gentle approach. Fortunately, a friend pointed out that there were two distinct approaches to marketing. Once wa

ows up, and that has led to improved morale, service and, consequently, sales.

Welsh is one of four global business coaches to which all Headsets.com employees have access. Besides the voice coach and the psychologist, who's based in San Diego, there's a management and organization consultant from the U.K. and a U.S.-based NLP (neuro-linguistic programming) practitioner.

"There's a huge payoff with the coaches," says Mills, who has used a few of them himself. "Sometimes it's tough to go to your s

How to Succeed in Business Without Compromising Your Integrity
I spent some twenty years in the corporate world, for much of it I was not particularly interested in spirituality. It was a world where profits reigned supreme, often with little respect for the rest of society.It took a while for change to happen in Australia, but led by Ralph Nader in the USA, consumers have become more aware of their rights with respect to corporations. New government bodies looking at pollution, corporate fraud and other matters have appeared and some of our leading businessmen are spending time behind bars. Greater education of the general population is leading to more informed choices by consumers.There

Mike Faith started Headsets.com 10 years ago, and the retailer has quickly grown to become one of the major players in the nearly $2 billion U.S headsets industry. A large portion of the staff of the San Francisco, CA-based business comprises a customer service call center that processes headset orders.

Call centers, it should be noted, have a reputation for high turnover. And, unfortunately, the reputation is not unfounded. A new study by Cornell University finds that U.S. call center turnover rates range from 25 to 50 percent. That means a lot of people coming through the door to take the seat of outgoing call center employees.

At Headsets.com, that revolving door has a jam in it. Mike Faith, the president, CEO and founder of the company, instituted a system where prospective candidates – for the call center, shipping department or any area – are interviewed at least seven or eight times before they're hired. What's more, some of these interviews are with the company's voice coach and psychologist.

"Each employee is really a key hire for us," Faith says. He isn't kidding. Many employees have started their tenure with the company in the call center and explored growth opportunities that have arisen as the business has grown. Two such employees are Rick Mills, who was a customer service phone rep in 2002 and is now CFO, and Courtney Wight, who also started as a phone rep a year and a half ago and is now customer service manager.

"The interview process is long – I remember when I went through it – but then once you work here you can see that everyone wants to work here and everyone likes it here," Wight says.

Connecting the interviews to the current culture, for those employees Headsets.com brings on, is the previously mentioned voice coach involved in the interview process, Ken Welsh. Hailing from Australia, Welsh handles coaching and team building for some big name clients in addition to Headsets.com, including BMW, Coca-Cola and IBM. Wight says her staff is reinvigorated whenever Welsh shows up, and that has led to improved morale, service and, consequently, sales.

"There's a huge payoff with the coaches," says Mills, who has used a few of them himself. "Sometimes it's tough to go to your su

Transitions: Building Bridges to Your Points
Presenters often tell me that they fear losing their train of thought. When listening to their talks I realized that for many people, the problem is not forgetting the words or main points.Speakers freeze because they can’t get from point A to point B. They know the next point but they struggle with the transition. And without transitions you will sound choppy and inexperienced.So how do you create that smooth flow? First consider your points. Let’s say your agenda items are• background history • current situation • future trendsYou don’t want to simply say “Background history.” You need a lead in. Yo

ange from 25 to 50 percent. That means a lot of people coming through the door to take the seat of outgoing call center employees.

"The interview process is long – I remember when I went through it – but then once you work here you can see that everyone wants to work here and everyone likes it here," Wight says.

"There's a huge payoff with the coaches," says Mills, who has used a few of them himself. "Sometimes it's tough to go to your s

Are You an Illegal Alien? Go Work at a Carwash
There are Illegal alien issues in United States of America with over 24 million illegal immigrants in our nation at this time and the number of the legal aliens coming into the country is about one million per year. But where will all these illegal aliens work, as they must find jobs.If you are an illegal alien or any legal immigrant and you cannot find a job there are over 49,000 carwashes in the United States of America and many of them will hire you. In trade for hiring you they will exploit your labor pay you very little money and therefore make serious and obscene profits in their businesses because you're willing to work so ch

"The interview process is long – I remember when I went through it – but then once you work here you can see that everyone wants to work here and everyone likes it here," Wight says.

"There's a huge payoff with the coaches," says Mills, who has used a few of them himself. "Sometimes it's tough to go to your s

Discover How To Avoid Your Business Becoming Out of Control
The small business owner will encounter problems from time to time that are outside of the owner’s skill set. The comfort zone in which the business owner has previously operated may have been disturbed and in many cases cash, or lack of it, is a major contributory factor of the concern. Quite possibly the owner is working alone, no one with financial or business management acumen to discuss the matter with other than maybe the business auditors; consequently no proactive action is taken and the discomfort and pain intensifies over time. A ‘quick-fix’ may provide temporary relief but without addressing the causes the

it – but then once you work here you can see that everyone wants to work here and everyone likes it here," Wight says.

"There's a huge payoff with the coaches," says Mills, who has used a few of them himself. "Sometimes it's tough to go to your s

The War for Keyword Dominance Has Been Waged-Can Your Business Survive It?
Have you always wanted an Internet business but been stopped by hurdles like no web site, no product idea, no networking marketing knowledge, etc, etc, etc? Or are you one of the many affiliates struggling to make sales and commissions from your business or Affiliate programs?If you answer “Yes” to any of the above question, then listen ……. I have extremely exciting news.Read this article in its entirety to find out what you should do if you’re serious about making money and finding the secret ingredient for your success.Statistics gathered by industry expert show that over 90% of people who join affiliate programs never

ows up, and that has led to improved morale, service and, consequently, sales.

"There's a huge payoff with the coaches," says Mills, who has used a few of them himself. "Sometimes it's tough to go to your supervisor with issues you're having – you don't know how it affects their impression of you as an employee. But if you have this outside person who's trained to help you, it goes a long way toward feeling like you have an open avenue not only to advance, but to work through challenges at work and ways to improve."

Of course, when the coaches aren't around, the leadership continues to work to identify opportunities to help employees succeed in their roles and to grow. Faith says that new employees who have been with the organization for 90 days receive a $600 "training allowance"; after a year the amount increases to $1500 (the same amount is awarded annually thereafter). The allowance can be applied to work-related or personal growth pursuits. "They can even spend it on something connected to their next job, if they decide they don't want to work here," Faith says.

Helping this focus is the fact that Headsets.com's leadership tries to take the inverse approach to one of Corporate America's major worker gripes: managers who love to look for things done wrong and exploit these acts.

"We try to catch somebody doing something right, instead of doing something wrong." Says Tiffany Rawson, who started with the company about two and a half years ago as a shipper and is now manager of the shipping department. "If someone is doing something wrong, I'll point it out, but I try to balance it by making sure I still find those things that they're doing right – the kinds of things that tend to go unnoticed day to day."

This kind of active, positively focused management has not gone unnoticed by the company's employees. They respond in kind not only by working harder, but by pitching their ideas, in which Faith readily places stock to help grow the business. Wight made note of two internal e-mail addresses where she encourages her staff to send ideas about anything having to do with the company. "They could be large or small, and they go right to Mike," she says. Many of the ideas are acted upon, and em

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Whether you have a college degree or not, I want to show you the easiest way to earn $15-$30 an hour, without doing sales, commissions or earn tips. You should be paid by the hour for the work you do, not gamble for your weekly paycheck.

Sponsorships of events or personalities can be a powerful means of promoting your brand. There are many organizations out there willing to take your money, and it's up to you to decide which will best support your marketing goals. Be prepared ahead of time with a decision-making framework to evaluate sponsorship opportunities.

Would you like to improve the results of your telesales team by 300%? Telesales coaching can achieve astounding results...

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