that requires practice, and often time that a commercial undertaking or a senior level post holder cannot afford. Simulation is the most effective way to do that.

Business simulation games have a high level of user interaction that work faster than traditional training or e-learning methods and are increasingly becoming a solution of choice amongst discerning

The use of simulation learning tools to educate employees is growing rapidly due to the decisive success rates of their targeted commercial content. Increasingly they are teaching management teams improved business acumen and decision making in a risk-free real-world setting.

These simulation tools will often take two forms; either a manual business game – often requiring business decisions to be repeatedly made and providing learning measures alongside the exercise or using electronic media to provide business simulations (either fictional or realistic) dependent on the skill sets being targeted. These simulations are increasingly being referred to as ‘Serious Games’ which can sometimes be misleading however this reflects the growing awareness of the simulation tool in the training market.

Today’s simulations should actively engage and respond to the trainee, creating an effective and lasting learning experience, reducing the resources needed to create training materials and improving the impact (and often depth) of the training budget.

Simulation is one of the most effective ways to teach high-level skills with off-the-shelf training materiel no longer being perceived as the most effective method in teaching skills— most effective when building awareness i.e. you can outline new legislation well with traditional training however to develop improved commercial decision making involves developing and mastering new skills, and that requires practice, and often time that a commercial undertaking or a senior level post holder cannot afford. Simulation is the most effective way to do that.

Business simulation games have a high level of user interaction that work faster than traditional training or e-learning methods and are increasingly becoming a solution of choice amongst discerning

– often requiring business decisions to be repeatedly made and providing learning measures alongside the exercise or using electronic media to provide business simulations (either fictional or realistic) dependent on the skill sets being targeted. These simulations are increasingly being referred to as ‘Serious Games’ which can sometimes be misleading however this reflects the growing awareness of the simulation tool in the training market.

Today’s simulations should actively engage and respond to the trainee, creating an effective and lasting learning experience, reducing the resources needed to create training materials and improving the impact (and often depth) of the training budget.

Simulation is one of the most effective ways to teach high-level skills with off-the-shelf training materiel no longer being perceived as the most effective method in teaching skills— most effective when building awareness i.e. you can outline new legislation well with traditional training however to develop improved commercial decision making involves developing and mastering new skills, and that requires practice, and often time that a commercial undertaking or a senior level post holder cannot afford. Simulation is the most effective way to do that.

Business simulation games have a high level of user interaction that work faster than traditional training or e-learning methods and are increasingly becoming a solution of choice amongst discerning

reflects the growing awareness of the simulation tool in the training market.

Today’s simulations should actively engage and respond to the trainee, creating an effective and lasting learning experience, reducing the resources needed to create training materials and improving the impact (and often depth) of the training budget.

Simulation is one of the most effective ways to teach high-level skills with off-the-shelf training materiel no longer being perceived as the most effective method in teaching skills— most effective when building awareness i.e. you can outline new legislation well with traditional training however to develop improved commercial decision making involves developing and mastering new skills, and that requires practice, and often time that a commercial undertaking or a senior level post holder cannot afford. Simulation is the most effective way to do that.

Business simulation games have a high level of user interaction that work faster than traditional training or e-learning methods and are increasingly becoming a solution of choice amongst discerning

ost effective ways to teach high-level skills with off-the-shelf training materiel no longer being perceived as the most effective method in teaching skills— most effective when building awareness i.e. you can outline new legislation well with traditional training however to develop improved commercial decision making involves developing and mastering new skills, and that requires practice, and often time that a commercial undertaking or a senior level post holder cannot afford. Simulation is the most effective way to do that.

Business simulation games have a high level of user interaction that work faster than traditional training or e-learning methods and are increasingly becoming a solution of choice amongst discerning

that requires practice, and often time that a commercial undertaking or a senior level post holder cannot afford. Simulation is the most effective way to do that.

Business simulation games have a high level of user interaction that work faster than traditional training or e-learning methods and are increasingly becoming a solution of choice amongst discerning training purchasers.

Simulation content can easily get out of hand though so it’s important to know the key organisational requirements before purchasing a business simulation;

- Who is the target audience?
- What are the objectives of the training to be undertaken?
- How do I plan out what this user experience is going to be?
- Where is the learning going to take place?

Simulations are built step by step whether it be a manual game or an electronic simulation so you must have a process that builds content page by page, so you wind up with a high-quality simulation that’s well thought out from start to finish.

For instance, recently we were asked to develop training for customer call-center agents on the complexities of call flow segmentation and how to use tools in the call flow to handle customer scenario interactions. To develop the traditional training material involved several weeks of complex Instructional Design with the end result needing train the trainer material, and all of the associated hand outs, overheads/power points, exercises and knowledge base articles and at the end of this process you have spent a fortune and have developed a laborious process to pass on the required knowledge.

Surely better to develop a electronic simulation product that creates an interactive environment exactly as a real call would take place, perhaps with a coaching module inside the simulation so that when you m