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Casual Articles - Ten Steps To A Great Strategic Plan
The postscript or PS is a vital part of any direct mail on online sales letter. If it's worded properly the PS will inflame your prospect's desire for your product or service right before they sign on the dotted line or type in their credit card number. If you want to build a PS that really reaches your prospect, you must create it with passion. You must return to the original promise that brought your prospect into the copy and stir the emotions that are burning inside of them.Here are 6 ways you can do that.1. Restate Benefits. The easiest way to evoke emotions is
3) Articulate your vision. Get clear on what you want your company to look like long term. Though you are thinking about some point in the future, describe in present tense terms what your company looks like in five to ten years.
4) Set big goal
1) Aluminum is light and highly robust: The density of aluminum is only 2,6 to 2,8 g/cm3. This is only approx. 1/3rd of the density of steel. Despite its low weight aluminum is very strong.2) Aluminum is impermeable to moisture: Even under extremely long storage conditions moisture cannot diffuse through the material. Welding allows an aluminum case to be constructed so that it is impermeable to moisture vapour.3) Aluminum is not sensitive to impact and is very strong: Although the surface may be dented as a result of impact, the impact energy is however absorbed
Many business owners don’t go down the strategic planning road because they are a little intimidated by the idea. They don’t know how, they are not familiar with the terminology and simply don’t know where to begin.
We can remedy that. A couple of preliminary principles to understand: a strategic plan is not a long to do list – it’s about the big picture, your approach to the market, and the metrics you’ll use to measure your progress. Strategic planning is a bit of an oxymoron. Strategizing is a creative process; planning is a rather linear process. So be creative first, then organize into a plan. To keep the creativity in the strategic planning process, remember that it’s not etched in stone. You create it and you can change, modify and tweak it as needed.
Here are ten steps to creating an effective strategic plan:
1) Start by listing five or six values by which you want your company to operate. Be honest and be real. If intensity is part of your culture, say so. If fun is part of your culture, say so. There are no right and wrong values.
2) Write out your company’s brand promise. This is the one unbreakable promise you make to your customers. For example, our brand promise for EWF International is “Real-life, real-time business help in a confidential community of peers.”
3) Articulate your vision. Get clear on what you want your company to look like long term. Though you are thinking about some point in the future, describe in present tense terms what your company looks like in five to ten years.
4) Set big goal
One of the things that most impacts people’s productivity is not being able to focus on completing one task at a time – we are so overloaded with tasks and interruptions that it requires great discipline to avoid spending the entire day responding to other people’s agendas. Telephone calls, both making and receiving them, are one of the greatest disruptions to the flow of the day and to our ability to concentrate on the task at hand. And the use of mobile phones, while a great asset to our business and personal lives, requires a whole new set of communication skills as well as busin
We can remedy that. A couple of preliminary principles to understand: a strategic plan is not a long to do list – it’s about the big picture, your approach to the market, and the metrics you’ll use to measure your progress. Strategic planning is a bit of an oxymoron. Strategizing is a creative process; planning is a rather linear process. So be creative first, then organize into a plan. To keep the creativity in the strategic planning process, remember that it’s not etched in stone. You create it and you can change, modify and tweak it as needed.
Here are ten steps to creating an effective strategic plan:
1) Start by listing five or six values by which you want your company to operate. Be honest and be real. If intensity is part of your culture, say so. If fun is part of your culture, say so. There are no right and wrong values.
2) Write out your company’s brand promise. This is the one unbreakable promise you make to your customers. For example, our brand promise for EWF International is “Real-life, real-time business help in a confidential community of peers.”
3) Articulate your vision. Get clear on what you want your company to look like long term. Though you are thinking about some point in the future, describe in present tense terms what your company looks like in five to ten years.
4) Set big goal
The end of the calendar year or the end of the company’s fiscal year presents an opportune time to review the performance of the past year and to develop some solid business goals for the new calendar or fiscal year. Using some strategic thinking, here are a few tips for setting and achieving your goals for the new year.1. Use the power of “Brainstorming” by writing a list of things you'd like to accomplish. After you complete your “brainstormed” list, prioritize and decide which things on your list are the most important.2. Write down your goals and keep them in on
Here are ten steps to creating an effective strategic plan:
1) Start by listing five or six values by which you want your company to operate. Be honest and be real. If intensity is part of your culture, say so. If fun is part of your culture, say so. There are no right and wrong values.
2) Write out your company’s brand promise. This is the one unbreakable promise you make to your customers. For example, our brand promise for EWF International is “Real-life, real-time business help in a confidential community of peers.”
3) Articulate your vision. Get clear on what you want your company to look like long term. Though you are thinking about some point in the future, describe in present tense terms what your company looks like in five to ten years.
4) Set big goal
Have you ever celebrated a new client signing up, only to get an email saying they’d now like to back out? There’s nothing like hearing news like that to make the celebrating end on the spot.If you’re like any (honest) self-employed service provider, you’ve experienced this before, probably many times. I know I have over years of signing on clients. Sometimes, for some reason, the brand new client decides to back out and not go forward with working with you, even BEFORE starting the work. There’s nothing more frustrating.Do you
1) Start by listing five or six values by which you want your company to operate. Be honest and be real. If intensity is part of your culture, say so. If fun is part of your culture, say so. There are no right and wrong values.
2) Write out your company’s brand promise. This is the one unbreakable promise you make to your customers. For example, our brand promise for EWF International is “Real-life, real-time business help in a confidential community of peers.”
3) Articulate your vision. Get clear on what you want your company to look like long term. Though you are thinking about some point in the future, describe in present tense terms what your company looks like in five to ten years.
4) Set big goal
I have had many clients tell me that they would be fine if they could fix their cash flow problem. Others tell me that it is the lack of sales that is their biggest problem. Still others complain that the collection of receivables is the problem that frustrates them the most. Perhaps you feel a similar burden with your company.My response to each of these issues is the same; these are not problems, but rather symptoms of a bigger problem. If you go to the doctor and complain about a stomach ache, the doctor could simply give you an antacid and send you on your way, right?
3) Articulate your vision. Get clear on what you want your company to look like long term. Though you are thinking about some point in the future, describe in present tense terms what your company looks like in five to ten years.
4) Set big goals. Goals are desired outcomes, not a description of actions or activities, but the final picture. For example, “Achieve 95% customer satisfaction” as opposed to “Improve our customer service process.” Your goals should be ambitious and achievable, not bravado. Choose three to five big goals that you want to accomplish in the next five years.
5) Now it’s time for numbers. Choose three to five key metrics that drive your business. Of course everyone tracks income and expense, but what key numbers, ratios and percentages, specific to your industry and your business, do you need to faithfully track weekly and monthly? Don’t overcomplicate this, simply ask yourself, “What numbers need to go up or down for this business to be successful?” For example, if you’re in retail, you might want to track profit per square foot. A professional services firm might track billable hours. You might track client retention or profit per client. There is no one set of numbers relevant for all businesses, but you know best how your business works and what needs to be measured. Then choose one critical number that needs to be watched carefully and immediately. Often this is a measure of some activity, one aspect of the business or someone’s job. For example, how many sales calls do you need to make each week to get new clients? How many new strategic alliances do you need to expand your market?
6) Next it’s time to think about what actions need to be taken in the next 90 days to move you toward your goals. For example, technolo
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