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Casual Articles - The Power of Strategic Thinking: Creating Meaningful Success
The Art of Business is the Art of Relationships nsibility for our thoughts, feelings and
actions-in life and business. What we do affects not only
the quality of our lives, but others' lives as well. We have
an unprecedented opportunity in today's world to create
meaningful lives, powerful and productive organizations, and
contThe Art of Business is the Art of Relationships. After all, wouldn't you rather do business with someone you know and like rather than with someone you don't know or don't like? So if that's the case, doesn't it make sense that the more relationships that you have, the more business that you will also have? So how do you create more relationships? Networking, that's how.I've said it many times, the art of networking is the most crucial skill to your sales career. Networking leverages your sales ability by maximizing the amount of eyes and ears that are working to send you recommendations and warm leads.Networking is not about using people. In fact, it's quite the opposite. Networking is about forming deep and long lasting relationships with people that hopefully can help you to achieve your goals. And the best way to get what you want is to help other people get what they want.I've been to networking functions and seen "sales professionals" walking Enlightened AIDA Marketing for Photographers Too much goal setting and strategic planning can leave you
feeling like you're working against the forces of nature;
too little and you end up where you never intended to
be-with a life or business that is bigger, smaller, or
different than what you genuinely desire. Though getting you
and your organization where you most want them to be at any
given time can be hard work it can also be exhilarating. Is
there a better way? Is it possible to minimize the stress
and maximize the exhilaration while still accomplishing
those things that are most important to you?Enlightened AIDA Marketing for PhotographersBy Chuck GrootAIDA = tried but true, the famous formula that makes your ads, your advertising literature, your marketing work.Attention – you must get your reader or listeners attention. We forget that we are not dealing with a captive audience; people are allowing us in to their heads. So in order to get them to pay attention to what we have to say, we need to get their attention. The best way to do this is with a snappy, hard-hitting, headline. One way I work on getting headlines is by writing at least twenty down on a piece of paper. After the first five or six it gets really hard but eventually, the cream will rise to the top and by the twentieth I have a winner.Are you walls picture poor? Is your house crying out to be made a home? Pictures so crisp you can smell the bacon Art directors will never forget your faceInterest – once the prospective client has been ent Absolutely-it simply requires a shift in consciousness. The "win at all costs" mentality (win-lose) continues to give way to the "I'll scratch your back if you scratch mine" mentality (win-win). And this is evolving further. Today we can position ourselves for success, contribute to the success of others, and be responsive to the needs of our changing world (win-win-win). If your first thoughts echo the sentiment "the world is going to hell in a hand basket," please note that we needn't go with it, nor must we turn back time. Instead, we must take responsibility for our thoughts, feelings and actions-in life and business. What we do affects not only the quality of our lives, but others' lives as well. We have an unprecedented opportunity in today's world to create meaningful lives, powerful and productive organizations, and contr How To Maximize Your Waitress Income Using Guest Checks you
and your organization where you most want them to be at any
given time can be hard work it can also be exhilarating. Is
there a better way? Is it possible to minimize the stress
and maximize the exhilaration while still accomplishing
those things that are most important to you?Being a waiter involves hard work. It requires much physical energy and the ability to work long hours. Although the job of a waiter is quite demanding, the pay is not that great. Most waiters or waitresses get minimum wage as their base pay. Why do so many people like this job you might ask? It's the tips, of course. The wages paid by the restaurant are just the bottom of the bucket for a waiter or waitress. The real money is made from pleasing the customer who repays their service with a tip or gratuity. If a waiter or waitress is outstanding at their job, there is no telling exactly what they could make in tips.So how important is it for a waiter to always write down the order? It is imperative! When relying on the customer to tip a waiter, there is no room for mistakes. A mistake might cost him or her ten dollars, a mistake he or she can't afford to make. Most errors are made due to miscommunication with the customer. Either the waiter or waitress didn't hear the cu Absolutely-it simply requires a shift in consciousness. The "win at all costs" mentality (win-lose) continues to give way to the "I'll scratch your back if you scratch mine" mentality (win-win). And this is evolving further. Today we can position ourselves for success, contribute to the success of others, and be responsive to the needs of our changing world (win-win-win). If your first thoughts echo the sentiment "the world is going to hell in a hand basket," please note that we needn't go with it, nor must we turn back time. Instead, we must take responsibility for our thoughts, feelings and actions-in life and business. What we do affects not only the quality of our lives, but others' lives as well. We have an unprecedented opportunity in today's world to create meaningful lives, powerful and productive organizations, and cont Cross Promotions for Small Business You can grow your business through effective community based cross promotions. Leverage your core strengths with that of others and keep your marketing costs in check.Patricia Fripp and Susan RoAne are buddies, and professional speakers. They both live in Northern California. When they attend an event together, they network, and cross-promote at the same time by giving each other a glowing endorsement.First, Fripp will introduce RoAne to someone neither has met saying, “She’s (RoAne) too modest to tell you, but…” Then Fripp raves about RoAne’s accomplishments. Then RoAne says, “She (Fripp) is also too modest to tell you…” And, then RoAne brags about Fripp.The beauty of this idea is that in a networking situation, someone else tells people how wonderful you are and what you’ve done. Bragging is not necessary. This cross-promotion networking is quite simple—as are most other cross-promotion strategies.Cross-promotion strategies can range from highly s Absolutely-it simply requires a shift in consciousness. The "win at all costs" mentality (win-lose) continues to give way to the "I'll scratch your back if you scratch mine" mentality (win-win). And this is evolving further. Today we can position ourselves for success, contribute to the success of others, and be responsive to the needs of our changing world (win-win-win). If your first thoughts echo the sentiment "the world is going to hell in a hand basket," please note that we needn't go with it, nor must we turn back time. Instead, we must take responsibility for our thoughts, feelings and actions-in life and business. What we do affects not only the quality of our lives, but others' lives as well. We have an unprecedented opportunity in today's world to create meaningful lives, powerful and productive organizations, and cont No Budget For Pr? Do It Yourself With The Help Of Technology! the success of
others, and be responsive to the needs of our changing world
(win-win-win).Not so long ago, small businesses and non-profit organizations across the board were faced with a tough question: do we need a Web site? We know the answer to that as the majority of small businesses and non-profits offer effective sites that not only provide information but can sell products, accept online donations, and raise awareness.The new question facing them now is: Do we need to hire a PR agency?Unfortunately, though many small businesses and organizations would like to retain a PR firm, the cost just doesn’t fit into the budget. Well, that doesn’t have to be the case. Small businesses and non-profits can manage their own media relations with the help of a few tools of the trade.Online Press Kits: Everything a business or organization’s press kit contains can be published and distributed on the Internet with online press kits. Now, an online press kit is not a Web site. Don’t be confused by the term “online.” Though an online press kit can be disp If your first thoughts echo the sentiment "the world is going to hell in a hand basket," please note that we needn't go with it, nor must we turn back time. Instead, we must take responsibility for our thoughts, feelings and actions-in life and business. What we do affects not only the quality of our lives, but others' lives as well. We have an unprecedented opportunity in today's world to create meaningful lives, powerful and productive organizations, and cont What's in Your Culture? nsibility for our thoughts, feelings and
actions-in life and business. What we do affects not only
the quality of our lives, but others' lives as well. We have
an unprecedented opportunity in today's world to create
meaningful lives, powerful and productive organizations, and
contribute to a greater good for our global community. The
change begins with each one of us.What is the culture in your organization? When mistakes are made what is the first question asked? "Who's to blame?" or "What can we learn from this?"If the first question is "who is to blame," you may be creating a culture of fear and intimidation. The result of this culture is to stifle creativity and progressive thinking while fostering an environment where everyone plays the C.Y.A. (Cover Your A___) game.Failure to learn from mistakes results in crisis management because either no decisions are made out of fear of making a bad one, or bad decisions are repeated because no one knows the correct response.However, when you foster an environment where mistakes are seen as opportunities to learn rather than point fingers the result is better decisions, greater accountability (people are more prone to admit an error if they know their head won't be cut off as a result) and continual growth and improvement.Try this approach:1) IDENTIFY YOUR HIGHEST VISION: "What is your greatest intention for your life and business?" Knowing the purpose for your existence is important. The quality of the goods we create, the services we extend, and the relationships we build are central to all that we are and all that we do. "If you don't know where you're going you might end up somewhere else" is a light-hearted statement that conveys very real wisdom. Yet when people are asked what they most want to accomplish in their lives they all too frequently respond with, "I just want to be successful." This response is way too vague to be helpful. Genuine success must be personally defined and be inclusive of all aspects of who you are, what you do, and what you want to accomplish. That said, we also know that it is our financial integrity that sustains our ability to contribute in productive and meaningful ways, live in accordance with our greatest desires, and call forth the gifts and talents of others. Our personal and professional lives are inextricably interw
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