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Casual Articles - Titanic Precautions
Build and Manage Successful Brands with BIOs (Brand Impression Opportunities) restaurant industries, just to name a few, had better take warnings seriously. Some companies might not get the luxury of six warnings that the Titanic got. Sometimes, only one warning can break a company. That’s why companies that DO encourage, and take seriously, customer feedback are invaluable and can be a gold mine.What a fascinating time we live in; hundreds of new products enter the marketplace every day. More books are published each year than used to be published in entire decades. We have access to a seemingly endless availability of news, television and radio stations, communication devices, and information.This onslaught leaves marketers with what some see as an almost insurmountable task -- developing effective ways to break through the deluge of information and have their messages resonate with their target audiences. I, however, see this as an incredible opportunity. Since accomplishing this feat has become more difficult over the years, many companies do not bother to market as required by today's environment, or worse yet, they do not market at all. What better opportunity could a progressively-minded company ask for?With this tremendous opportunity comes a massive respon 6. The Titanic only had white flare guns to signal for help. Red is the standard color for a flare gun used to signal for help. When the Titanic was sinking, white flare guns were shot off from the ship. One or two ships many miles away say the white flares, but did not interpret the white flares as warning messages. Does your entity use the proper means of communication? Is it ensured that all of the parties involved completely understand what the other parties are saying? Many groups within an organization speak entirely different languages. Sales, technology and management translations may as similar to translating three different foreign languages. 7. Bruce Ismay, the president Going Solo And Loving It Many movies have been made about the tragic story of the Titanic. Arrogance and ignorance was definitely present during its maiden voyage, which was Titanic’s last voyage.So what is it about cutting the umbilical cord that appeals to so many, fed up with the hierarchy and red tape of the corporate jungle? Anil, a 32 year old I.T outsourcing entrepreneur feels his work not only defines what he does, but who he is. “I have effectively re-invented myself and achieved unbelievable success that I would never have seen as an employee in my old company”. In many ways, achievement on your own is harder and daunting, but the exhilaration of creating your own path is a powerful motivator.Working is not simply about paying the bills and the few exotic holidays abroad that it affords. Enriching and satisfying work is essential for the well-being of your soul. To do work that you simply endure, is to avoid your own potential and a waste of your talents. The Asian culture emphasises self reliance, enterprise and the capacity for hard work with many except Many warnings were given, but unfortunately, the warnings were not taken seriously. On April 14th, 1912 Titanic received six warnings that icebergs were present in their perimeter. On the night of April 14th, Titanic struck an iceberg and ultimately sank to the bottom of the Atlantic Ocean. For other entities, what happened to the Titanic does NOT have to happen to them. Many have learned from the mistakes that Titanic had made. There are several examples that follow and form a parallel to what happened to Titanic and how an entity can learn from Titanic’s mistakes. 1. The Titanic only had 16 lifeboats, which was not nearly enough to save everyone on the ship. Only about 60% of the entire lifeboats’ capacity was utilized! Does your company have a disaster plan in place? Are your computers, especially your servers, being backed up on a regular basis? Many servers are now being backed up on a daily basis and sometimes on an hourly basis. When I was working at a Helpdesk, one of our afternoon gals was named the “Backup Queen” because she took EVERY major server backup VERY seriously. The company was very lucky to have the “Backup Queen” because there were several instances where our most critical server had crashed and lost information. Fortunately, information restoration was quick and painless due to the machine being backed up on a regular basis. We were very lucky to have someone who took the initiative to handle the server backups. Is your company that lucky? Yes, doing backups can be VERY unexciting. However, losing valuable data can be very exciting, but in a negative way. 2. The crewmen in the lookout tower, or the “crow’s nest,” were not issued binoculars to better search for icebergs. Employees were not given the proper tools to use to do their job. Is your company using the right software for the job? Are you saving money on upgrading your operating system and software, but are losing customers? If you are losing customers, you’re NOT really saving any money at all. The right equipment can range from the very basic, such as issuing headphones that are compatible with the phone system to customer service representatives, to ensuring that a backup generator can adequately run due to a power outage. 3. Titanic had a total of 16 watertight compartments. Initially, it sounded fine, but unfortunately, each compartment did not hold water on its own. Every compartment was similar to an ice cube tray. When one compartment overflowed, water flowed into the next compartment. Each compartment did not completely seal off water on its own. Does your company have a good disaster recovery plan in place? If a flood or a fire struck the premises, would you be able to resume business operations in a matter of days or would it take a matter of months? Is your information that you have on site being sent off site so you CAN have another place to access your valuable information? 4. The Titanic was going at full speed at night in iceberg-infested waters. Are your machines at your business running at 100% capacity on a continuous basis? How much is downtime costing you when those machines need to be fixed? Are you REALLY saving money by not buying more machinery? Does the cost of more machinery outweigh the cost of your present machines’ downtime? 5. The Titanic did not heed to the many iceberg warnings. Titanic received six iceberg warnings on the day it sank! Is your sales force, customer service department and/or helpdesk REALLY listening to your customers? Sam Walton, the founder of Wal Mart, said that the most important person to an organization can be the one who greets that customers. Too many companies don’t even realize just how MUCH each person represents their company! There is WAY too much competition in the marketplace NOT to heed warnings. Industries like telecom, automobile, office supplies, soft drinks, and restaurant industries, just to name a few, had better take warnings seriously. Some companies might not get the luxury of six warnings that the Titanic got. Sometimes, only one warning can break a company. That’s why companies that DO encourage, and take seriously, customer feedback are invaluable and can be a gold mine. 6. The Titanic only had white flare guns to signal for help. Red is the standard color for a flare gun used to signal for help. When the Titanic was sinking, white flare guns were shot off from the ship. One or two ships many miles away say the white flares, but did not interpret the white flares as warning messages. Does your entity use the proper means of communication? Is it ensured that all of the parties involved completely understand what the other parties are saying? Many groups within an organization speak entirely different languages. Sales, technology and management translations may as similar to translating three different foreign languages. 7. Bruce Ismay, the president Turn Your Luck Around With Your Carpet Cleaning Franchise up on a regular basis? Many servers are now being backed up on a daily basis and sometimes on an hourly basis.Aren’t you just sick and tired of trying to cover the costs of running your carpet cleaning franchise? There are bills for equipment, employees, overheads and insurance, not to mention repairs and vehicle expenses. Sometimes you are lucky if you make a wage for yourself and you thought owning a company was prestigious and profitable! Well it can be and you need a carpet cleaning business blueprint to turn your luck around.Lets talk statistics: There are over 35,000 carpet cleaners in the US and 200,000 jobs are booked online every month. Bobby Walker makes six figures per year from his own carpet cleaning business and the majority of it is through online marketing. The carpet cleaning franchise world is a very big pie and you need to secure a slice of it!You can’t stay in denial any longer! It is the 21st Century and the internet is the first place the public turns f When I was working at a Helpdesk, one of our afternoon gals was named the “Backup Queen” because she took EVERY major server backup VERY seriously. The company was very lucky to have the “Backup Queen” because there were several instances where our most critical server had crashed and lost information. Fortunately, information restoration was quick and painless due to the machine being backed up on a regular basis. We were very lucky to have someone who took the initiative to handle the server backups. Is your company that lucky? Yes, doing backups can be VERY unexciting. However, losing valuable data can be very exciting, but in a negative way. 2. The crewmen in the lookout tower, or the “crow’s nest,” were not issued binoculars to better search for icebergs. Employees were not given the proper tools to use to do their job. Is your company using the right software for the job? Are you saving money on upgrading your operating system and software, but are losing customers? If you are losing customers, you’re NOT really saving any money at all. The right equipment can range from the very basic, such as issuing headphones that are compatible with the phone system to customer service representatives, to ensuring that a backup generator can adequately run due to a power outage. 3. Titanic had a total of 16 watertight compartments. Initially, it sounded fine, but unfortunately, each compartment did not hold water on its own. Every compartment was similar to an ice cube tray. When one compartment overflowed, water flowed into the next compartment. Each compartment did not completely seal off water on its own. Does your company have a good disaster recovery plan in place? If a flood or a fire struck the premises, would you be able to resume business operations in a matter of days or would it take a matter of months? Is your information that you have on site being sent off site so you CAN have another place to access your valuable information? 4. The Titanic was going at full speed at night in iceberg-infested waters. Are your machines at your business running at 100% capacity on a continuous basis? How much is downtime costing you when those machines need to be fixed? Are you REALLY saving money by not buying more machinery? Does the cost of more machinery outweigh the cost of your present machines’ downtime? 5. The Titanic did not heed to the many iceberg warnings. Titanic received six iceberg warnings on the day it sank! Is your sales force, customer service department and/or helpdesk REALLY listening to your customers? Sam Walton, the founder of Wal Mart, said that the most important person to an organization can be the one who greets that customers. Too many companies don’t even realize just how MUCH each person represents their company! There is WAY too much competition in the marketplace NOT to heed warnings. Industries like telecom, automobile, office supplies, soft drinks, and restaurant industries, just to name a few, had better take warnings seriously. Some companies might not get the luxury of six warnings that the Titanic got. Sometimes, only one warning can break a company. That’s why companies that DO encourage, and take seriously, customer feedback are invaluable and can be a gold mine. 6. The Titanic only had white flare guns to signal for help. Red is the standard color for a flare gun used to signal for help. When the Titanic was sinking, white flare guns were shot off from the ship. One or two ships many miles away say the white flares, but did not interpret the white flares as warning messages. Does your entity use the proper means of communication? Is it ensured that all of the parties involved completely understand what the other parties are saying? Many groups within an organization speak entirely different languages. Sales, technology and management translations may as similar to translating three different foreign languages. 7. Bruce Ismay, the president Change Management In Six Sigma g money on upgrading your operating system and software, but are losing customers? If you are losing customers, you’re NOT really saving any money at all.Change is the only constant thing in the world and businesses are no exception to this universal principle. The aim of change is bringing about continuous improvement in the competitive world through which businesses hope to surpass their competitors to meet customer needs better than the rest.Change Meets ResistanceYou need to anticipate resistance from unexpected corners while contemplating and proposing change. This could be for the first Six Sigma project or for the subsequent project, despite rigorous results with previous project implementations. Workers may respond by ignoring the change, by refusing or failing to comprehend changes, disagreeing with apparent benefits and resorting to delay tactics and tantrums. Other instances can be ignorance from other sections within the organizations and non-cooperation on projectsManaging The Change In Six SigmaP The right equipment can range from the very basic, such as issuing headphones that are compatible with the phone system to customer service representatives, to ensuring that a backup generator can adequately run due to a power outage. 3. Titanic had a total of 16 watertight compartments. Initially, it sounded fine, but unfortunately, each compartment did not hold water on its own. Every compartment was similar to an ice cube tray. When one compartment overflowed, water flowed into the next compartment. Each compartment did not completely seal off water on its own. Does your company have a good disaster recovery plan in place? If a flood or a fire struck the premises, would you be able to resume business operations in a matter of days or would it take a matter of months? Is your information that you have on site being sent off site so you CAN have another place to access your valuable information? 4. The Titanic was going at full speed at night in iceberg-infested waters. Are your machines at your business running at 100% capacity on a continuous basis? How much is downtime costing you when those machines need to be fixed? Are you REALLY saving money by not buying more machinery? Does the cost of more machinery outweigh the cost of your present machines’ downtime? 5. The Titanic did not heed to the many iceberg warnings. Titanic received six iceberg warnings on the day it sank! Is your sales force, customer service department and/or helpdesk REALLY listening to your customers? Sam Walton, the founder of Wal Mart, said that the most important person to an organization can be the one who greets that customers. Too many companies don’t even realize just how MUCH each person represents their company! There is WAY too much competition in the marketplace NOT to heed warnings. Industries like telecom, automobile, office supplies, soft drinks, and restaurant industries, just to name a few, had better take warnings seriously. Some companies might not get the luxury of six warnings that the Titanic got. Sometimes, only one warning can break a company. That’s why companies that DO encourage, and take seriously, customer feedback are invaluable and can be a gold mine. 6. The Titanic only had white flare guns to signal for help. Red is the standard color for a flare gun used to signal for help. When the Titanic was sinking, white flare guns were shot off from the ship. One or two ships many miles away say the white flares, but did not interpret the white flares as warning messages. Does your entity use the proper means of communication? Is it ensured that all of the parties involved completely understand what the other parties are saying? Many groups within an organization speak entirely different languages. Sales, technology and management translations may as similar to translating three different foreign languages. 7. Bruce Ismay, the president Learn to Prospect Like a Pro other place to access your valuable information?Mark Victor Hansen, co-author with Jack Canfield of Chicken Soup for the Soul and other Chicken Soup books, says, "Everyone has to have a big list of who they’re going to call on."The product or service you are selling will determine where you get your list of prospects. For example, if you are selling ear identification tags for cattle, you’d start with a list of members in the Cattleman’s Association. If you were selling tongue depressors, you would start with a list of doctors, clinics and hospitals.If you are in sales or trying to find clients, sooner or later you are going to have to try cold calling. To someone who has never done it, cold calling is a scary concept. Picking up a phone and calling someone you do not know and trying to interest them in your product or service is nerve wracking at the beginning. Believe me when I tell you that you can learn to enjoy it 4. The Titanic was going at full speed at night in iceberg-infested waters. Are your machines at your business running at 100% capacity on a continuous basis? How much is downtime costing you when those machines need to be fixed? Are you REALLY saving money by not buying more machinery? Does the cost of more machinery outweigh the cost of your present machines’ downtime? 5. The Titanic did not heed to the many iceberg warnings. Titanic received six iceberg warnings on the day it sank! Is your sales force, customer service department and/or helpdesk REALLY listening to your customers? Sam Walton, the founder of Wal Mart, said that the most important person to an organization can be the one who greets that customers. Too many companies don’t even realize just how MUCH each person represents their company! There is WAY too much competition in the marketplace NOT to heed warnings. Industries like telecom, automobile, office supplies, soft drinks, and restaurant industries, just to name a few, had better take warnings seriously. Some companies might not get the luxury of six warnings that the Titanic got. Sometimes, only one warning can break a company. That’s why companies that DO encourage, and take seriously, customer feedback are invaluable and can be a gold mine. 6. The Titanic only had white flare guns to signal for help. Red is the standard color for a flare gun used to signal for help. When the Titanic was sinking, white flare guns were shot off from the ship. One or two ships many miles away say the white flares, but did not interpret the white flares as warning messages. Does your entity use the proper means of communication? Is it ensured that all of the parties involved completely understand what the other parties are saying? Many groups within an organization speak entirely different languages. Sales, technology and management translations may as similar to translating three different foreign languages. 7. Bruce Ismay, the president Advertising - R.I.P. restaurant industries, just to name a few, had better take warnings seriously. Some companies might not get the luxury of six warnings that the Titanic got. Sometimes, only one warning can break a company. That’s why companies that DO encourage, and take seriously, customer feedback are invaluable and can be a gold mine.A fateful day is coming when there will be no more advertising, marketing, or public relations. Why? Simple: we're killing our industry by being too successful at it.The communications field keeps finding new ways to send sales messages to target audiences, and by utilizing these new methods to the maximum extent possible, we are strangling the effectiveness of all media. Quite frankly, marketing intrusiveness is out of control.Ads Beyond Counting. Some reports claim you'll view 10,000,000 ads in your lifetime, yet with new communication channels and new techniques of marketing, that number is probably under-estimated.Sponsored data is built into your mail, e-mail, Web sites, video games, online games, magazines, newspapers, newsletters, and media broadcasts. Ads are delivered by TV, radio, phones, outdoor boards, private vehicles, and transit posters. Marketin 6. The Titanic only had white flare guns to signal for help. Red is the standard color for a flare gun used to signal for help. When the Titanic was sinking, white flare guns were shot off from the ship. One or two ships many miles away say the white flares, but did not interpret the white flares as warning messages. Does your entity use the proper means of communication? Is it ensured that all of the parties involved completely understand what the other parties are saying? Many groups within an organization speak entirely different languages. Sales, technology and management translations may as similar to translating three different foreign languages. 7. Bruce Ismay, the president of White Star, pressured Captain Smith into unrealistic and dangerous goals. Ismay wanted the Titanic to arrive in New York on Tuesday, April 16th. In order to meet this goal, the ship would have to travel at full speed a majority of the time. The coercion from Ismay turned out to be dangerous due to the ship’s demise. Ismay’s level was similar to a CEO’s level. Is your company’s CEO and the rest of the management staff setting realistic goals? Are your managers providing bilateral communication? Feedback is vital to any company’s survival because many managers are not involved in day-to-day activities. 8. The two wireless operators’ priorities were not focused on the ship’s priorities. Many of the aristocrats in first class passage had paid both operators bonuses to wire messages to New York. One of the Titanic’s operators told another ship to “shut up” after being given another iceberg warning. It was a powerful rebuke that may have cost thousands of lives. Is your customer service department doing all it can to retain and acquire it customers? A polite and knowledgeable customer service representative can save the company thousands of dollars and maybe more! I have had the fortunate experience of dealing with many great customer service representatives. I have told many of the rep’s supervisors that I really appreciated their help as well and that they are lucky to have such great rep’s on their team. 9. The Titanic’s steel construction was never tested in cold temperature. The steel that made up ocean liners in the early 20th Century was brittle to begin with. Unfortunately, the steel was never stress-tested to determine what stress levels the structure could endure. Is adequate testing being done on your company’s products? Are your prototypes up to the challenges of customers’ demands? Are an automobile company’s crash tests being utilized to the fullest extent?
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