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    Land Your Sales Or Marketing Dream Job
    A Guide to Optimizing Your Career SearchIt’s no secret that we live in a full-employment economy these days, with unemployment rates running as low as 5% in most parts of the country. As a result, many companies are starved for the kind of A-level talent they need to grow their business. For proven top Sales and Marketing professionals, that’s great news. Right now, in fact, it’s much easier to make a career move than it has been for the last several years. So the time is ripe for you to land that next great posit
    earning new things about how to optimize, how to make it cheaper, how to make it work better, and it never ends. There are so many opportunities to make it better. Now, let me ask you one more question:

    How many people do you know that are running their business “between their ears?” How many are saying “I know how”?

    I actually have had companies tell me “Get out of my way, I don’t have time to plan. I have to produce NOW” Then they call me back in a few months asking for help after they have lost hundreds of thousands of dollars.

    That’s when the real aha hit me. A

    Increasing Business Productivity in Your Small Business
    What is the best way to increase business productivity? Well there is no exact answer but it pays to understand your team. Larger corporations consider piping music into the offices, adjusting the temperature, having coffee available or adjusting the lighting. All these things work and much research has been done on this subject over the years. Millions have been spent on psychological studies on the subject of increasing business productivity.But what if you have a small company with only a few employees then wha
    To Grow (Catapult) Your Business That's Why.

    When it's in your head it's not as likely to happen--too much missed.

    Before becoming an executive business coach, in my previous career as an electrical engineer I discovered some key practical things about business planning that showed me how to explode the growth of a business.

    When I was in college if I was asked to design something my designs always worked….on paper.

    When I got out of college, my boss would frequently come to me and ask if I knew how to design this or that. I always answered confidently, “Sure, I know how. Pointing to that space between my ears.”

    Then I would design it on paper. And the first aha I learned was that once written down I could see more than I could when it resided between the ears. This piece just didn’t come together with that piece….and that one….and that one….

    So, I would gradually work out all of the gotcha’s until all of the pieces worked on paper.

    Then I’d go build one…..

    And it almost never worked. I had made an assumption about something in the real world that wasn’t quite right. I’d missed something about the real world. So, I’d work back and forth from the ideal paper design to the real world result until it started working in the real world. Then I’d go back and document that on paper.

    Now the real BIG AHA!

    I don’t believe there is a self-respecting engineer anywhere in the world that is ready to release his design to production when production is screaming for it. The reason??? Once the engineer has a real working example on paper things start jumping off the paper at you. You can see things you didn’t even think of before. There are new concepts there.

    “Gee, I didn’t see that. If I change this…it’ll work better.” Or..”Wow, over here, if I do ____ then it’ll be cheaper to produce” Actually, once it’s on paper and working it’s almost never ending what you keep finding.

    Business Planning Between the Ears Doesn't Allow You to Find the Opportunities or the Gotcha's That Paper Planning Shows You Clearly

    I had said to my boss, “Sure I know how” when he asked me if I knew how. But it was between my ears. I learned that you have to get it on paper to start seeing the gotcha’s before you can fix them, and once you build a real one you start learning new things about how to optimize, how to make it cheaper, how to make it work better, and it never ends. There are so many opportunities to make it better. Now, let me ask you one more question:

    How many people do you know that are running their business “between their ears?” How many are saying “I know how”?

    I actually have had companies tell me “Get out of my way, I don’t have time to plan. I have to produce NOW” Then they call me back in a few months asking for help after they have lost hundreds of thousands of dollars.

    That’s when the real aha hit me. Af

    Incentive Generated Leads, Should You Use Them?
    There are many lead sources on the internet. Many leads are generated by giving away something valuable in exchange for contact information. Many entrepreneurs and lead venders will use this technique to attempt to gain leads in mass. The obvious benefit of using this technique are the increased number of opt-ins when ones list. The downside to this however, is you lose some an amount of ‘targeting.’Everyone knows that in order to build business you need a list of highly targeted prospects to market to. But on
    “Sure, I know how. Pointing to that space between my ears.”

    Then I would design it on paper. And the first aha I learned was that once written down I could see more than I could when it resided between the ears. This piece just didn’t come together with that piece….and that one….and that one….

    So, I would gradually work out all of the gotcha’s until all of the pieces worked on paper.

    Then I’d go build one…..

    And it almost never worked. I had made an assumption about something in the real world that wasn’t quite right. I’d missed something about the real world. So, I’d work back and forth from the ideal paper design to the real world result until it started working in the real world. Then I’d go back and document that on paper.

    Now the real BIG AHA!

    I don’t believe there is a self-respecting engineer anywhere in the world that is ready to release his design to production when production is screaming for it. The reason??? Once the engineer has a real working example on paper things start jumping off the paper at you. You can see things you didn’t even think of before. There are new concepts there.

    “Gee, I didn’t see that. If I change this…it’ll work better.” Or..”Wow, over here, if I do ____ then it’ll be cheaper to produce” Actually, once it’s on paper and working it’s almost never ending what you keep finding.

    Business Planning Between the Ears Doesn't Allow You to Find the Opportunities or the Gotcha's That Paper Planning Shows You Clearly

    I had said to my boss, “Sure I know how” when he asked me if I knew how. But it was between my ears. I learned that you have to get it on paper to start seeing the gotcha’s before you can fix them, and once you build a real one you start learning new things about how to optimize, how to make it cheaper, how to make it work better, and it never ends. There are so many opportunities to make it better. Now, let me ask you one more question:

    How many people do you know that are running their business “between their ears?” How many are saying “I know how”?

    I actually have had companies tell me “Get out of my way, I don’t have time to plan. I have to produce NOW” Then they call me back in a few months asking for help after they have lost hundreds of thousands of dollars.

    That’s when the real aha hit me. A

    Leading Without Authority
    As an organizational consultant, the leaders that I find that are most in demand today are those that can motivate and engage employees that are outside of the scope of their functional responsibilities. The same holds true for the non-profit organizations I work with.What make these leaders effective? Leaders who are effective in leading others -- particularly when they are not in a boss / subordinate relationship -- typically exhibit the following behaviors:1. They are ethical in their actions. They
    o, I’d work back and forth from the ideal paper design to the real world result until it started working in the real world. Then I’d go back and document that on paper.

    Now the real BIG AHA!

    I don’t believe there is a self-respecting engineer anywhere in the world that is ready to release his design to production when production is screaming for it. The reason??? Once the engineer has a real working example on paper things start jumping off the paper at you. You can see things you didn’t even think of before. There are new concepts there.

    “Gee, I didn’t see that. If I change this…it’ll work better.” Or..”Wow, over here, if I do ____ then it’ll be cheaper to produce” Actually, once it’s on paper and working it’s almost never ending what you keep finding.

    Business Planning Between the Ears Doesn't Allow You to Find the Opportunities or the Gotcha's That Paper Planning Shows You Clearly

    I had said to my boss, “Sure I know how” when he asked me if I knew how. But it was between my ears. I learned that you have to get it on paper to start seeing the gotcha’s before you can fix them, and once you build a real one you start learning new things about how to optimize, how to make it cheaper, how to make it work better, and it never ends. There are so many opportunities to make it better. Now, let me ask you one more question:

    How many people do you know that are running their business “between their ears?” How many are saying “I know how”?

    I actually have had companies tell me “Get out of my way, I don’t have time to plan. I have to produce NOW” Then they call me back in a few months asking for help after they have lost hundreds of thousands of dollars.

    That’s when the real aha hit me. A

    Choosing an Attractive Business Name
    Most people don’t realize it, but one of your first and most important business decisions can be picking your business name. A great name is one that attracts customers and can really give your business legs in terms of starting a buzz. Do you think Google would have created the fanatical sensation it has with a name like Search Engine USA? If you are not the creative type, then bring in others to help you to name your baby. Work with a team of advisors, family or even just some business savvy friends, but don’t dele
    at. If I change this…it’ll work better.” Or..”Wow, over here, if I do ____ then it’ll be cheaper to produce” Actually, once it’s on paper and working it’s almost never ending what you keep finding.

    Business Planning Between the Ears Doesn't Allow You to Find the Opportunities or the Gotcha's That Paper Planning Shows You Clearly

    I had said to my boss, “Sure I know how” when he asked me if I knew how. But it was between my ears. I learned that you have to get it on paper to start seeing the gotcha’s before you can fix them, and once you build a real one you start learning new things about how to optimize, how to make it cheaper, how to make it work better, and it never ends. There are so many opportunities to make it better. Now, let me ask you one more question:

    How many people do you know that are running their business “between their ears?” How many are saying “I know how”?

    I actually have had companies tell me “Get out of my way, I don’t have time to plan. I have to produce NOW” Then they call me back in a few months asking for help after they have lost hundreds of thousands of dollars.

    That’s when the real aha hit me. A

    9 Tips for Management Success: Skills Necessary to be an Effective Boss
    Would you like to improve on your management skills? Whether you are a business owner, an executive, mid level manager, or beginning supervisor you can develop your skills which will increase the productivity of many of the people who report to you. Though simple in concept, these skills may require practice and dedication to master, unless you are a “natural” manager. (Even “natural” managers can improve their skills, and if you are a “natural,” you already know that you can be even more effective.)Working with p
    earning new things about how to optimize, how to make it cheaper, how to make it work better, and it never ends. There are so many opportunities to make it better. Now, let me ask you one more question:

    How many people do you know that are running their business “between their ears?” How many are saying “I know how”?

    I actually have had companies tell me “Get out of my way, I don’t have time to plan. I have to produce NOW” Then they call me back in a few months asking for help after they have lost hundreds of thousands of dollars.

    That’s when the real aha hit me. After putting it on paper I’ve seen those same business jump 5 times, 10 times in revenues in just weeks.

    So, how many do you know that are running their business between their ears and have never put it on paper? Or, some may have put it on paper, but it’s setting somewhere on the shelf.

    The opportunity to grow your business, BIG TIME, is

  • Having a written plan on paper, determining the KEY measurements that will be important and will deliver the results we want. Having clear targets and goals, evaluating what you see and fixing all the gaps, on the paper, BEFORE finding them in the real world.

  • Then implementing the plan, again finding what is different between the paper and the real world and fixing them.

  • Then evaluating the results from the real world, comparing against the key measurements and where we expected to be.

  • Optimizing the results—If we are tracking the RIGHT things, keeping good results measurements, I guarantee that you will find an AHA moment that will increase the output of your company, a department, a work group, by 2-10 times. And many times we find several ways to multiply a business over and over. It’s almost always been a given with the companies we’ve worked with.

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