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Casual Articles - Does Your Business Plan Ease These Investor Concerns?
In Part I, we covered how to grab the reader's attention with the opening sentence. Now we'll get them interested, arouse desire, and get them to take action. Let's get moving.InterestNow that you have the reader's undivided attention. The next step is get them interested in what you have to offer. In this case, since you're applying for a job, the goal is to get the reader interested in you, right?So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how you were at top of your class. Or that you wer
Much has been said about the demise of the printed press kit. Online and electronic versions - pundits say - are the way to go. No editors or reporters want to receive printed press kits when they could have electronic versions. Right?Au contraire, mon fr?re! Let me posit an alternate view. I've often found that when conventional wisdom says to do one thing, you should do the other. Zig instead of zag.Reporters and editors get too much email, just like the rest of us.Besides you should never send a large attachment to anyone, especially an editor, unless it has been requested. And
Reality
Many creative entrepreneurs with ideas for scientific breakthroughs have ended up frustrated with business investors who just don’t seem to “get it.” The truth is, however, that it’s the entrepreneur who’s not getting it.
Unlike creativity or scientific breakthroughs, starting or expanding a business requires the entrepreneur be keenly aware of their customers, competition, and core competencies.
Creativity and scientific breakthroughs often disregard the customer, the competition, or a company’s core competencies, which is why they are usually risky and often require significant capital over several years before they are monetized. The opposite type of investment most business investors seek.
For example, suppose you had an idea for a new everlasting light bulb. After researching the market, you determine that customers do want such a bulb and are willing to pay a premium for it. Preliminary manufacturing studies show that you can produce the bulb and profit nicely from it. Would business investors be receptive to backing a business plan that puts you up against the likes of General Electric or Westingh
Good Manners with Customers:Good manners are more than being “nice,” and they should be part of your fundamental business strategy. Everyone who makes up the company must always use their best manners which includes behavior, attitude, and grooming. Remember that your customers are judging you and your employees from the first moment they enter your business, and first impressions last.Did you know that people look at your face first and your feet second? That is what the etiquette experts say, and they say that is why it so important to be well-groomed from head to toe. Tha
Unlike creativity or scientific breakthroughs, starting or expanding a business requires the entrepreneur be keenly aware of their customers, competition, and core competencies.
Creativity and scientific breakthroughs often disregard the customer, the competition, or a company’s core competencies, which is why they are usually risky and often require significant capital over several years before they are monetized. The opposite type of investment most business investors seek.
For example, suppose you had an idea for a new everlasting light bulb. After researching the market, you determine that customers do want such a bulb and are willing to pay a premium for it. Preliminary manufacturing studies show that you can produce the bulb and profit nicely from it. Would business investors be receptive to backing a business plan that puts you up against the likes of General Electric or Westing
What are you selling? If you're already rambling about the benefits and features of your specific product, STOP RIGHT THERE! You're getting way ahead of yourself. Think of all the things you sell before your product or service. There are many fundamental things that must happen before an actual sale is made:• You research.• You make contact.• You set up an appointment.• You give a powerful presentation.• You set up a trial of your product.Chances are you will have to go through most, if not all, of these steps with your prospect before they will seriously cons
Creativity and scientific breakthroughs often disregard the customer, the competition, or a company’s core competencies, which is why they are usually risky and often require significant capital over several years before they are monetized. The opposite type of investment most business investors seek.
For example, suppose you had an idea for a new everlasting light bulb. After researching the market, you determine that customers do want such a bulb and are willing to pay a premium for it. Preliminary manufacturing studies show that you can produce the bulb and profit nicely from it. Would business investors be receptive to backing a business plan that puts you up against the likes of General Electric or Westing
So many times you hear of small businesses working their rears off in order to satisfy large corporate clients only to find them selves buried in bills due to those large corporations slow payments. Unfortunately this is a typical strategy to hoard cash. After all the slower they payout the more money they have in cash flow. It is not uncommon during downturns in the economy for large companies to have outstanding invoices in excess of 120 days.This is devastating for the small businessperson who is not anticipating on such slow payments, but stringing out the payables now a days it seems is so
For example, suppose you had an idea for a new everlasting light bulb. After researching the market, you determine that customers do want such a bulb and are willing to pay a premium for it. Preliminary manufacturing studies show that you can produce the bulb and profit nicely from it. Would business investors be receptive to backing a business plan that puts you up against the likes of General Electric or Westing
Although Virtual Assistants, also known as home based secretaries, online secretaries, cyber virtual secretaries, and the like, are becoming increasingly more popular with time, many are still hesitant to utilize virtual administrative support for various reasons. Generally, the reason being due to a lack of knowledge of the cost savings that utilizing an online secretarial service can deliver. Therefore, I'd like to share with you the top eight ways a virtual assistant will save you money:1. A virtual assistant has his/her own office equipment unlike the employee who needs software and hard
That’s why business investors like to invest in business plans that are grounded in reality. Plans based on reasonable risks that can be monetized quickly and generate a return on their investment. Although the everlasting light bulb strikes a consumer hot button, it fails the reality test by not addressing the distribution network and shelf control of large competitors. More important, the strategy to sell the business to one of these competitors is a flawed exit strategy.
Readiness
The second major consideration that a business investor wants addressed is readiness or timing. Unless the time is right for the proposed business plan, business investors are not likely to support it.
Take for example a busin
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