Casual Articles - Business

Street Wars Between Mobile Car Washers and Mobile Auto Detailers
There is much competition in the mobile auto detailing business. There are two different lines of reasoning emerging as to how the business should be run. One is go for volume and discount and wash the world. The other is go after the high end customer which is 10% of the market, do exceptional work and charge as much as the market will give. These two principles are the reason for a war between mobile auto detailers and mobile car washes. Mobile car wash companies are often seen washing the Honda car for the single mom in an office complex. While the auto detailers would not touch the car unless she was a total babe and they thought they might get a date out of it.<

solidation)

* Advances in services because of improvements in products noted above

* Again, focus on defining “first” applications of new technologies

Step #5: Define the Markets or Industries Most Affected by a New Technology

* Classify markets by end users that are starting to use the new technology

* Classify markets by end users who NEED the new technology

* Classify markets by end users who don’t yet know they need the technology

* Classify and prioritize same markets by revenue potential and geography

Step #6: Define Companies within the New Technology Application Markets

* Established service providers

* Established manufacturers

* “New” market entries

Step #7: Research, Qualify and Approach Companies for Purchase

* Define, qualify and approach ALL the companies in the market niche?

* Define, qualify and approach specific companies in the market niche?

Ste

Professional Development for Sales Managers - the Difference Between Effectiveness and Mediocrity
Becoming a sales manager is an achievement in itself. It shows a certain level of competence and earned trust. It doesn't indicate that there is nothing else to learn.One thing that many individuals who become sales managers develop along the way is a healthy ego. This is not necessarily a bad thing, however, it can lead to the perception that there is nothing left to learn or that the brain is full. This generally means that the manager will cease to be open to new ideas that can help generate sales and help remove obstacles to doing business.The biggest obstacle to doing more business in most selling organizations is an under trained sales team. A frequen

Pursuing quality companies to purchase is very competitive. Whether you are a once-in-a-lifetime business buyer or a seasoned business buyer, you are ultimately trying to find a viable company to purchase that has little or no purchase competition. Although having many purchase suitors is great for the business seller, it can result in many unnecessary hassles for the potential business buyers.

Responding to published business-for-sale listings and contacting merger and acquisition intermediaries can be somewhat fruitful for the proactive business buyer. However, the proven belief among merger and acquisition industry leaders is that the most viable acquisition candidates are typically, at least “officially”, not for sale.

Because a company is not for sale does not mean it cannot be bought. There can be many valid reasons why a business owner chooses not to put his company up for sale, least of which is it takes a lot of time, company resources and extraordinary effort to strategically position a company to garner the highest purchase price possible. This is not unlike the work required to get your house ready to sell, it’s a work intensive commitment and you must have a compelling reason to make the decision to sell.

Sometimes You Got to “Get Creative” to Find Companies to Buy

Besides clearly understanding and committing to your critical business purchase criteria, a savvy business buyer needs to sometimes deviate from their well thought out acquisition purchase plan to find the next “great deal”. A business buyer must be creative, define acquisition candidates from extraordinary perspectives to ultimately position themselves as an exclusive purchaser of a viable company.

One of the most innovative perspectives applied by veteran business buyers is to define acquisition candidates based on systematic evaluation of macro and micro technological tends. (“Macro” meaning technology that influences many companies or people, “Micro” meaning technology advancements that influences one company or person). How this leads to defining a great company to buy is a systematic, iterative process for the business buyer.

Trend Based Company Searches

There is a logical eight step process to defining viable acquisition candidates based on macro and micro technology trends. Each technology trend you define, whether it affects the potential growth of many companies, (macro) or just one company, (micro) has to be evaluated on its own merits. The importance of this article, to you the business buyer, is that there is a creative way, a nontraditional way, to define viable acquisition candidates and it requires a step by step process to get you the desired results:

Step #1: Define Macro Trends/ Causes for Market Changes

* Political or Legislative

* Technological

* Demographic

* Economic

* Social

* Religious or Cultural

Step #2: Define Macro Technology Trends/ Causes for Market Changes

* Developments from Science

* Developments in Communication

* Developments in Engineering (applications of science)

* Developments in Commerce

Step #3: Define and Understand the Applications of New Technologies

* Define existing product or service applications of current technologies

* Define new product or service applications using new technologies

* Focus on defining “first” applications of new technologies, (no matter the market)

Step #4: Define Current “Product Conversions” Resulting from New Technologies

* Advances in manufactured products related to material content improvements (metal to plastic, organic to synthetic, plastic to composite)

* Advances in manufactured products related to improvements in manufacturing processes (Cost control, throughput, parts consolidation)

* Advances in services because of improvements in products noted above

* Again, focus on defining “first” applications of new technologies

Step #5: Define the Markets or Industries Most Affected by a New Technology

* Classify markets by end users that are starting to use the new technology

* Classify markets by end users who NEED the new technology

* Classify markets by end users who don’t yet know they need the technology

* Classify and prioritize same markets by revenue potential and geography

Step #6: Define Companies within the New Technology Application Markets

* Established service providers

* Established manufacturers

* “New” market entries

Step #7: Research, Qualify and Approach Companies for Purchase

* Define, qualify and approach ALL the companies in the market niche?

* Define, qualify and approach specific companies in the market niche?

Step

Business Growth - Exploring Growth Outside The Core
Golf ranks as one of the most brutal and demanding markets in the sports business. So, despite its fabled swoosh, Nike was regarded as an amateur when it decided in 1995 to branch out from shoes to golf apparel, balls, and equipment. Four years later, however, Nike had scored priceless marketing victories – not once, but three times running. First, the British Open champ wore Nike's golf shoes in 1999. Next, Tiger Woods switched from Titliest golf balls, the leading brand, to Nike golf balls in 2000. And, finally, David Duval won his first major tournament just after switching to Nike golf clubs in 2001.Nike's entry into the golf market appeared to be the bus

resources and extraordinary effort to strategically position a company to garner the highest purchase price possible. This is not unlike the work required to get your house ready to sell, it’s a work intensive commitment and you must have a compelling reason to make the decision to sell.