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  • Casual Articles - The Business Plan: Why, Who, What?

    How to Tailor Your Marketing to Connect With Your Customers Hidden Buying Triggers
    In my 20+ years as a sales rep, I was always confused by the tension in most companies between sales and marketing. In fact, the general attitude between these departments is open disdain for each other’s function. Marketing believes it’s their advertising that convinces prospects to buy. I’ve worked with many marketing people who think they bring in great leads, and all sales people have to do is answer the phone and they’ll make a sale. The sales department is usually of the opinion that marketing spends a lot of money to get a ‘few decent
    be successful and
    The Ideal Location For Your Home Office
    Choosing the ideal location for your home office isn't always as easy as some people may think. As a matter of fact it can be one of the toughest decisions to make in the early stages of your business. Most homes are already quite limited in the amount of space they have. Trying, then, to fit a home office into this limited space can make matters more complicated than you may have ever considered.What choices do you have? Let's have a look at each.Attic Converting your attic for use as a home office is a wonderful idea. You'd ha
    The importance of planning should never be overlooked. For a business to be successful and
    Effective Presentation - The Need for Proofs
    To create a credible presentation, you must provide supporting materials to back up your claims. Although people might like you and want to believe you, a well-crafted presentation includes proofs demonstrating that what you say is true. Proofs serve a number of purposes including:1) Clarifying your position or main ideas2) Showing that your claims are true and accurate3) Creates not only a lasting but also a memorable impressionProofs are the life blood of your presentation. Without proofs, you are simply providing the
    planning should never be overlooked. For a business to be successful and
    Creating Your Perfect Pitch!
    Why should you describe your business to others in 5 to 10 seconds?How long do you think you have to get anyone's attention? 5 minutes? 2 minutes? 30 seconds? It is actually 10 seconds. I know it does not seem like a long period of time but you will be amazed what you can say in 10 seconds. It is enough time to put your foot in your mouth and then try to get it out again, and it is also enough to tell someone your expertise and have them smiling and wanting to converse about it. Of course, I would suggest that you try and put together the p
    ver be overlooked. For a business to be successful and
    Yesterday I Read A Book - Yikes!
    Yes, I admit it. I did.Now, don't get me wrong. I am an internet marketer. I spend hours and hours in front of my computer, answering questions from my customers, working with prospects, improving my offering. I personally take calls from my customers and I react to ensure that their needs are met. I work hard to squeeze every dollar out of my website, both for me and for my affiliates.But yesterday I read a book.Nope, it wasn't a book on marketing, or persuasion, or Google. Nope, it wasn't an e-book on web design or the late
    For a business to be successful and
    Why Retail Businesses Are Failing
    One of the most important resources a retail business should have are profitable wholesale contacts. Whether it is wholesale video games, getting wholesale DVDs and among others-on the Internet many rising businesses have the opportunity for much greater profits when making a wholesale purchase directly from a legitimate wholesaler or distributor. The big problem today regarding wholesale businesses failing is not primarily do to the business itself, but mainly because of the failure of the business owner finding time to find true wholesalers and
    be successful and profitable the owners and managers must have a clear understanding of it

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