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    The Benefits of Using Freelance Consultants / Trainers for Your Project
    What are the benefits of using a Freelance Consultant / Trainer for your next project?Companies are often wary of employing freelance trainers when setting up a new project or contemplating a 'roll out' operation or ‘change’ scenario. There are however distinct advantages to using freelance as against permanent resources, and some of these are outlined as follows.1. Financial Although the initial costs (hourly/daily rate) of freelance trainers may seem expensive, this has to be set against the fact that there are no costs of in house benefit packages, no pensions commitment, no payment for holidays or sick time etc. Also, the cost is fixed, purely for the term of the contract, and can be budgeted into the overall project. Once the project (and contract) are completed, there are no ongoing employment costs or costs of redundancy etc.2. Skills Often a client does not have the requisite expert skills in house that are required to produce training quickly and effectively for a new project or roll out. It is often more cost effective to employ a freelancer who has these skills, than waiting for existing employees to gain sufficient depth of knowledge and expertise.. Senior Executive will be the sponsoring entity for the final Communications Strategy.

    Implementation Strategy

    This is intended to act as a step-by-step process for implementing the deliverables of the project. This will be tied hand in glove with the Communications Strategy. This portion of the project will lead the organization toward the Training Strategy and Evaluation Strategy.

    Testing

    This phase of the project involves testing the assumptions and/or analyses arrived at during the Focus Group Information Analysis phase. It will involve returning to the site of the Focus Group activities and discussing the resulting document with a portion of the original group. This phase moves the organization toward the buy-in required by all employees, clients and stakeholders.

    Organizational Inoculation

    Once the Organizational Values are defined, there must be methods devised that permit these values to be injected back into the organization and all of its employees at every opportunity. The Values must be reiterated at each and every opportunity, in various organizational documents, in recruiting and selection, training, promotion, succession planning, etc. Performance evaluation must also have values-based criteria in order to ensure that the adherence or subscription to the values is being observed, measured and valued.

    Training Strategy

    This is an open-ended, conceptual document that will be intended to stimulate discussion around the issues of information transfer within the organization. A hypothetical approach will be presented to the appropriate decision-making body for discussion and potential action.

    Summary

    Defining Organizational Values can and does set the tone for

    Increase Your Sales: Don't Be A Vendor - Be A Solutions Provider
    Instead of looking at your sales from a product perspective, walk a mile in the buyer's shoes. Consider what problem your customer is trying to solve, then provide a complete solution.Educate Your Sales Force If you teach your sales people to think like customers they can add value to a buyer’s visit by making all the items needed for a complete solution available. Upselling is easier because it is advantageous to the buyer as well.Here's How It WorksI was in an auto store buying paint cleaner, car polish and wax. A salesman came out of nowhere and said, "nothing works better with Show Car Glaze than this", and handed me a buffing cloth that cost $12.When I declined he asked what kind of car I had. When I told him ("Oh Wow, those are really nice! What color is it?"), he now had all the info he needed to press forward.Educate The Customer He told me, with some authority (see, he has a dark car too), that when I use the Carnauba wax atop the Show Car Glaze on a dark car, I’d get the deepest shine I ever had AND without swirl marks. Provided, of course, I use this $12 buffing cloth.I hesitated and
    Introduction

    Today more than ever, organizations have an overwhelming requirement to be founded upon strong Values, Ethics and Principles. This becomes even more critical for publicly funded organizations.

    All too often, an organization can believe that it is founded upon a set of values that is known and understood by all its employees. When one scratches the surface, it soon becomes clear, however, that much of this ethical, principled foundation is not so well understood and in fact may only exist in the minds of those within the organization.

    If one is to insist upon ethical conduct within the organization, such conduct can only be described and assessed against a backdrop of organizational values.

    This, then, becomes the starting point for any organization in its efforts to strive for highly principled, ethical employees.

    The Process

    Moving any organization along the ethical continuum involves some well defined and meaningful processes; not necessarily significant in terms of cost or time but significant in terms of consistency in outcomes, attitudes, organizational commitment and organizational learning.

    As the processes evolve, there are dynamic effects on participants in that they develop a sense of ownership or buy-in, and on the organization in that it created an opportunity to test the viability of existing beliefs, as well as form the basis for new, perhaps more responsive and reflective organizational principles.

    It has been determined that a very viable methodology that can be employed is that of soliciting the views and opinions of a variety of people and groups in a focus group environment. The groups ought to include members of the following groups:

    * Client groups

    * Partners

    * Community members

    * Civilian oversight bodies

    * Significant ethnic and/or cultural groups

    * Education professionals

    * Others

    The Foundation

    As previously stated, every effort toward moving an organization toward ethical excellence involves either defining, reconfirming or creating the foundation of values.

    Frequently, organizations either make comment or at the very least tacitly imply that their people are their most valuable resource. This cannot be simply a catch phrase; indeed, it must be a demonstrable reality within the various levels of the organization.

    If the Values of the organization are to be subscribed to by all members of the organization, there must be a process designed whereby the significant levels of the organization will have meaningful, observable input into the creation of the values.

    One may be tempted to simply adopt a set of values that appears to fit. With a modest amount of research, the values of a variety of organizations can be obtained and adapted to the organization. Although this may appear to be more effective in the short term, in the longer term, this process has some inherent weakness, not the least of which is a total lack of buy-in and ownership throughout the organization.

    A Typical Ethics Project - The Six-Week Plan

    Steps:

    1. Clarification of Project Charter

    2. Collection of external data

    3. Focus Group Activity Design

    4. Focus Group Activity Testing

    5. Focus Group Participant Identification

    6. Focus Group Activities (on site)

    7. Collation of Focus Group Results

    8. Classification of Focus Group Results

    9. Draft Values Document

    10. Vetting Process – Up, down, across

    11. Communications Plan Draft

    12. Implementation Plan Draft

    13. Implementation Plan Testing

    14. Communications Plan Testing

    15. Training Strategies

    16. Communication, Implementation, Training

    Best Practices Review

    This entails reviewing information collected during a private sector search of corporate Best Practices.

    External Data Collection

    This entails amassing information available from sources other than the research mentioned above. This includes Internet search, literature search and other research sources.

    Design Focus Group Exercises

    This entails the creation of exercises to be utilized during the focus group discussions. The exercises will be designed to solicit information and/or personal views from participants relative to the services being provided, the appropriateness of these services, the clients’ priorities, other points of view, etc.

    The intent is to make certain that numerous and varied points of view are solicited from a variety of sources, including stakeholders, clients and partners.

    Focus Group Activities

    These activities will entail providing the participants with information relating to values statements and other similar documents from the private and the public sectors. They will be asked to translate these values into a form that would be useful to the client organization.

    Participants from client group and other stakeholders will be asked to provide the information and points of view relative to public expectations, community priorities, etc., that will be useful in determining the proper focus of the eventual deliverable.

    The relationships that need to be analyzed include the following:

    * Service-delivery personnel with the client group

    * Service-delivery personnel with their supervisors

    * Supervisors with Managers

    * Managers with Executive

    * Executive with CEO

    * CEO with Board of Directors

    When determining the expectations of each group, care must be taken to ensure that expectations are described in observable, measurable terms. This will eventually enable inclusion of the expectations in a performance evaluation system. Care must also be taken to robustly facilitate these group discussions to ensure that they remain factually focused, future focused and constructive. Initially, there may be some difficulties encountered regarding the airing of ‘dirty laundry’. Strong leadership and patience will be required to move through this portion of the process.

    The exercises are carried out in a hierarchical fashion, i.e., beginning at the front line and moving in an ordered fashion up through the organization to the most senior level. The initial exercises must be thoroughly analyzed before the subsequent exercises are undertaken. The results of the initial exercises form the basis for subsequent discussions as the exercises move up through the organization. At each stage of the process, by-in and/or official agreement of the subject groups must be solicited and received before moving on.

    Focus Group Information Analysis

    This involves the collection, collation, analysis, interpretation, and summarizing of the information collected during the Focus Group Exercises.

    Communications Strategy

    This document is intended to act as a formal strategy for communicating the focus of the project. It is intended to supplement or augment the implementation plans. Senior Executive will be the sponsoring entity for the final Communications Strategy.

    Implementation Strategy

    This is intended to act as a step-by-step process for implementing the deliverables of the project. This will be tied hand in glove with the Communications Strategy. This portion of the project will lead the organization toward the Training Strategy and Evaluation Strategy.

    Testing

    This phase of the project involves testing the assumptions and/or analyses arrived at during the Focus Group Information Analysis phase. It will involve returning to the site of the Focus Group activities and discussing the resulting document with a portion of the original group. This phase moves the organization toward the buy-in required by all employees, clients and stakeholders.

    Organizational Inoculation

    Once the Organizational Values are defined, there must be methods devised that permit these values to be injected back into the organization and all of its employees at every opportunity. The Values must be reiterated at each and every opportunity, in various organizational documents, in recruiting and selection, training, promotion, succession planning, etc. Performance evaluation must also have values-based criteria in order to ensure that the adherence or subscription to the values is being observed, measured and valued.

    Training Strategy

    This is an open-ended, conceptual document that will be intended to stimulate discussion around the issues of information transfer within the organization. A hypothetical approach will be presented to the appropriate decision-making body for discussion and potential action.

    Summary

    Defining Organizational Values can and does set the tone for

    Microsoft OneNote 2007 Is An Organizational Necessity
    Microsoft OneNote 2007 is one of the best program I have ever used. Since the first time I opened the program several months back I have been using it on a daily basis. Basically replicating the concept of a binder, the program allows the user to create a virtual binder with pages, tabs and sub tabs.If you don't have a copy of Microsoft Office 2007, I highly recommend picking one up. This program has changed the way I store my data.The software is ideal for anybody who uses a computer throughout the entire day and always has a running "to do" list. Being visually oriented, this program allows me to store far more notes than I could keep organized outside of the computer.While this software has the capability to eliminate the need for paper notepads and "to do" lists, I wouldn't recommend going all digital. It is impossible to be around a computer all the time and at some point notes will be taken by paper. Don't become unorganized by trying to use OneNote exclusively. OneNote 2007 works very nicely as an addition to the traditional pen and paper.Throughout the day I normally keep a running "to do" list and "quick notes" lists on a yellow legal pad. While keeping mos

    * Partners

    * Community members

    * Civilian oversight bodies

    * Significant ethnic and/or cultural groups

    * Education professionals

    * Others

    The Foundation

    As previously stated, every effort toward moving an organization toward ethical excellence involves either defining, reconfirming or creating the foundation of values.

    Frequently, organizations either make comment or at the very least tacitly imply that their people are their most valuable resource. This cannot be simply a catch phrase; indeed, it must be a demonstrable reality within the various levels of the organization.

    If the Values of the organization are to be subscribed to by all members of the organization, there must be a process designed whereby the significant levels of the organization will have meaningful, observable input into the creation of the values.

    One may be tempted to simply adopt a set of values that appears to fit. With a modest amount of research, the values of a variety of organizations can be obtained and adapted to the organization. Although this may appear to be more effective in the short term, in the longer term, this process has some inherent weakness, not the least of which is a total lack of buy-in and ownership throughout the organization.

    A Typical Ethics Project - The Six-Week Plan

    Steps:

    1. Clarification of Project Charter

    2. Collection of external data

    3. Focus Group Activity Design

    4. Focus Group Activity Testing

    5. Focus Group Participant Identification

    6. Focus Group Activities (on site)

    7. Collation of Focus Group Results

    8. Classification of Focus Group Results

    9. Draft Values Document

    10. Vetting Process – Up, down, across

    11. Communications Plan Draft

    12. Implementation Plan Draft

    13. Implementation Plan Testing

    14. Communications Plan Testing

    15. Training Strategies

    16. Communication, Implementation, Training

    Best Practices Review

    This entails reviewing information collected during a private sector search of corporate Best Practices.

    External Data Collection

    This entails amassing information available from sources other than the research mentioned above. This includes Internet search, literature search and other research sources.

    Design Focus Group Exercises

    This entails the creation of exercises to be utilized during the focus group discussions. The exercises will be designed to solicit information and/or personal views from participants relative to the services being provided, the appropriateness of these services, the clients’ priorities, other points of view, etc.

    The intent is to make certain that numerous and varied points of view are solicited from a variety of sources, including stakeholders, clients and partners.

    Focus Group Activities

    These activities will entail providing the participants with information relating to values statements and other similar documents from the private and the public sectors. They will be asked to translate these values into a form that would be useful to the client organization.

    Participants from client group and other stakeholders will be asked to provide the information and points of view relative to public expectations, community priorities, etc., that will be useful in determining the proper focus of the eventual deliverable.

    The relationships that need to be analyzed include the following:

    * Service-delivery personnel with the client group

    * Service-delivery personnel with their supervisors

    * Supervisors with Managers

    * Managers with Executive

    * Executive with CEO

    * CEO with Board of Directors

    When determining the expectations of each group, care must be taken to ensure that expectations are described in observable, measurable terms. This will eventually enable inclusion of the expectations in a performance evaluation system. Care must also be taken to robustly facilitate these group discussions to ensure that they remain factually focused, future focused and constructive. Initially, there may be some difficulties encountered regarding the airing of ‘dirty laundry’. Strong leadership and patience will be required to move through this portion of the process.

    The exercises are carried out in a hierarchical fashion, i.e., beginning at the front line and moving in an ordered fashion up through the organization to the most senior level. The initial exercises must be thoroughly analyzed before the subsequent exercises are undertaken. The results of the initial exercises form the basis for subsequent discussions as the exercises move up through the organization. At each stage of the process, by-in and/or official agreement of the subject groups must be solicited and received before moving on.

    Focus Group Information Analysis

    This involves the collection, collation, analysis, interpretation, and summarizing of the information collected during the Focus Group Exercises.

    Communications Strategy

    This document is intended to act as a formal strategy for communicating the focus of the project. It is intended to supplement or augment the implementation plans. Senior Executive will be the sponsoring entity for the final Communications Strategy.

    Implementation Strategy

    This is intended to act as a step-by-step process for implementing the deliverables of the project. This will be tied hand in glove with the Communications Strategy. This portion of the project will lead the organization toward the Training Strategy and Evaluation Strategy.

    Testing

    This phase of the project involves testing the assumptions and/or analyses arrived at during the Focus Group Information Analysis phase. It will involve returning to the site of the Focus Group activities and discussing the resulting document with a portion of the original group. This phase moves the organization toward the buy-in required by all employees, clients and stakeholders.

    Organizational Inoculation

    Once the Organizational Values are defined, there must be methods devised that permit these values to be injected back into the organization and all of its employees at every opportunity. The Values must be reiterated at each and every opportunity, in various organizational documents, in recruiting and selection, training, promotion, succession planning, etc. Performance evaluation must also have values-based criteria in order to ensure that the adherence or subscription to the values is being observed, measured and valued.

    Training Strategy

    This is an open-ended, conceptual document that will be intended to stimulate discussion around the issues of information transfer within the organization. A hypothetical approach will be presented to the appropriate decision-making body for discussion and potential action.

    Summary

    Defining Organizational Values can and does set the tone for

    Talk Versus Action: A Closer Look
    Talk! Talk! Talk! We are in a business where talk reigns supreme, and the boldest talkers are always at center stage. Claims run rampant about everything from ad responses - to phenomenal product results - to bodacious income projections.Sometimes this talk sways the uninitiated, and if they fail to seek any type of verification before taking action, they might find that they have based their decisions and plans on pipe dreams and smoke screens.However, before I leave the impression that talk is always cheap (and therefore frivolous), I need to emphasize the legitimate role of responsible talk in MLM. Responsible talk in our industry accomplishes a number of things:It speaks public commitments into existence which then create the forum for public accountability that is so helpful to those who need a support structure for continuous production;It helps people design a time frame for success (i.e., I’m going to lose 20 more pounds before Easter);It excites and motivates others to think bigger;It sets a climate for accomplishment in the organization which stimulates others to make commitments;It intensifies focus for everyone so they can evaluate
    – Up, down, across

    11. Communications Plan Draft

    12. Implementation Plan Draft

    13. Implementation Plan Testing

    14. Communications Plan Testing

    15. Training Strategies

    16. Communication, Implementation, Training

    Best Practices Review

    This entails reviewing information collected during a private sector search of corporate Best Practices.

    External Data Collection

    This entails amassing information available from sources other than the research mentioned above. This includes Internet search, literature search and other research sources.

    Design Focus Group Exercises

    This entails the creation of exercises to be utilized during the focus group discussions. The exercises will be designed to solicit information and/or personal views from participants relative to the services being provided, the appropriateness of these services, the clients’ priorities, other points of view, etc.

    The intent is to make certain that numerous and varied points of view are solicited from a variety of sources, including stakeholders, clients and partners.

    Focus Group Activities

    These activities will entail providing the participants with information relating to values statements and other similar documents from the private and the public sectors. They will be asked to translate these values into a form that would be useful to the client organization.

    Participants from client group and other stakeholders will be asked to provide the information and points of view relative to public expectations, community priorities, etc., that will be useful in determining the proper focus of the eventual deliverable.

    The relationships that need to be analyzed include the following:

    * Service-delivery personnel with the client group

    * Service-delivery personnel with their supervisors

    * Supervisors with Managers

    * Managers with Executive

    * Executive with CEO

    * CEO with Board of Directors

    When determining the expectations of each group, care must be taken to ensure that expectations are described in observable, measurable terms. This will eventually enable inclusion of the expectations in a performance evaluation system. Care must also be taken to robustly facilitate these group discussions to ensure that they remain factually focused, future focused and constructive. Initially, there may be some difficulties encountered regarding the airing of ‘dirty laundry’. Strong leadership and patience will be required to move through this portion of the process.

    The exercises are carried out in a hierarchical fashion, i.e., beginning at the front line and moving in an ordered fashion up through the organization to the most senior level. The initial exercises must be thoroughly analyzed before the subsequent exercises are undertaken. The results of the initial exercises form the basis for subsequent discussions as the exercises move up through the organization. At each stage of the process, by-in and/or official agreement of the subject groups must be solicited and received before moving on.

    Focus Group Information Analysis

    This involves the collection, collation, analysis, interpretation, and summarizing of the information collected during the Focus Group Exercises.

    Communications Strategy

    This document is intended to act as a formal strategy for communicating the focus of the project. It is intended to supplement or augment the implementation plans. Senior Executive will be the sponsoring entity for the final Communications Strategy.

    Implementation Strategy

    This is intended to act as a step-by-step process for implementing the deliverables of the project. This will be tied hand in glove with the Communications Strategy. This portion of the project will lead the organization toward the Training Strategy and Evaluation Strategy.

    Testing

    This phase of the project involves testing the assumptions and/or analyses arrived at during the Focus Group Information Analysis phase. It will involve returning to the site of the Focus Group activities and discussing the resulting document with a portion of the original group. This phase moves the organization toward the buy-in required by all employees, clients and stakeholders.

    Organizational Inoculation

    Once the Organizational Values are defined, there must be methods devised that permit these values to be injected back into the organization and all of its employees at every opportunity. The Values must be reiterated at each and every opportunity, in various organizational documents, in recruiting and selection, training, promotion, succession planning, etc. Performance evaluation must also have values-based criteria in order to ensure that the adherence or subscription to the values is being observed, measured and valued.

    Training Strategy

    This is an open-ended, conceptual document that will be intended to stimulate discussion around the issues of information transfer within the organization. A hypothetical approach will be presented to the appropriate decision-making body for discussion and potential action.

    Summary

    Defining Organizational Values can and does set the tone for

    Be A Star! How To Make a Resume That Sizzles!
    Want to know how to make a resume that gets results? There are several things you need to consider when writing your resume and cover letter. Getting your resume to the top of the pile is important if you want to get that first interview. Without a great resume, you will be spinning your wheels in your job search!First, you resume must absolutely use proper English. If you are unsure of some of your usage, have someone read over it for you who knows their grammar rules. Likewise, any spelling mistakes look very bad; ask someone to edit your resume and cover letter for any mistakes in spelling and punctuation.Resist the impulse to put in every last thing that you ever did when writing your resume. You want to include important experience, relevant talents and things you've accomplished in your life. However, being chosen as the director for your child's elementary school play is not something your employer will want to know! Try to keep your personal items to a minimum; some resume experts recommend leaving them out altogether unless they directly relate to your job (such as article you've written on a topic that is related to your profession).On the other hand, do le

    * Service-delivery personnel with the client group

    * Service-delivery personnel with their supervisors

    * Supervisors with Managers

    * Managers with Executive

    * Executive with CEO

    * CEO with Board of Directors

    When determining the expectations of each group, care must be taken to ensure that expectations are described in observable, measurable terms. This will eventually enable inclusion of the expectations in a performance evaluation system. Care must also be taken to robustly facilitate these group discussions to ensure that they remain factually focused, future focused and constructive. Initially, there may be some difficulties encountered regarding the airing of ‘dirty laundry’. Strong leadership and patience will be required to move through this portion of the process.

    The exercises are carried out in a hierarchical fashion, i.e., beginning at the front line and moving in an ordered fashion up through the organization to the most senior level. The initial exercises must be thoroughly analyzed before the subsequent exercises are undertaken. The results of the initial exercises form the basis for subsequent discussions as the exercises move up through the organization. At each stage of the process, by-in and/or official agreement of the subject groups must be solicited and received before moving on.

    Focus Group Information Analysis

    This involves the collection, collation, analysis, interpretation, and summarizing of the information collected during the Focus Group Exercises.

    Communications Strategy

    This document is intended to act as a formal strategy for communicating the focus of the project. It is intended to supplement or augment the implementation plans. Senior Executive will be the sponsoring entity for the final Communications Strategy.

    Implementation Strategy

    This is intended to act as a step-by-step process for implementing the deliverables of the project. This will be tied hand in glove with the Communications Strategy. This portion of the project will lead the organization toward the Training Strategy and Evaluation Strategy.

    Testing

    This phase of the project involves testing the assumptions and/or analyses arrived at during the Focus Group Information Analysis phase. It will involve returning to the site of the Focus Group activities and discussing the resulting document with a portion of the original group. This phase moves the organization toward the buy-in required by all employees, clients and stakeholders.

    Organizational Inoculation

    Once the Organizational Values are defined, there must be methods devised that permit these values to be injected back into the organization and all of its employees at every opportunity. The Values must be reiterated at each and every opportunity, in various organizational documents, in recruiting and selection, training, promotion, succession planning, etc. Performance evaluation must also have values-based criteria in order to ensure that the adherence or subscription to the values is being observed, measured and valued.

    Training Strategy

    This is an open-ended, conceptual document that will be intended to stimulate discussion around the issues of information transfer within the organization. A hypothetical approach will be presented to the appropriate decision-making body for discussion and potential action.

    Summary

    Defining Organizational Values can and does set the tone for

    Imagine PR Like This Helping You
    As the kids say, how cool is this?You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very external stakeholder behaviors that will help achieve your managerial objectives. Best part is, you'll actually pull it off when you persuade those key outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary reach its goal.What it comes down to is this. Your public relations effort must involve more than news releases, special events and brochures if you really want to get your money's worth. The right PR really CAN alter individual perception and lead to changed behaviors that help you succeed.Here's a public relations blueprint that functions like your own PR Global Positioning System: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reach
    . Senior Executive will be the sponsoring entity for the final Communications Strategy.

    Implementation Strategy

    This is intended to act as a step-by-step process for implementing the deliverables of the project. This will be tied hand in glove with the Communications Strategy. This portion of the project will lead the organization toward the Training Strategy and Evaluation Strategy.

    Testing

    This phase of the project involves testing the assumptions and/or analyses arrived at during the Focus Group Information Analysis phase. It will involve returning to the site of the Focus Group activities and discussing the resulting document with a portion of the original group. This phase moves the organization toward the buy-in required by all employees, clients and stakeholders.

    Organizational Inoculation

    Once the Organizational Values are defined, there must be methods devised that permit these values to be injected back into the organization and all of its employees at every opportunity. The Values must be reiterated at each and every opportunity, in various organizational documents, in recruiting and selection, training, promotion, succession planning, etc. Performance evaluation must also have values-based criteria in order to ensure that the adherence or subscription to the values is being observed, measured and valued.

    Training Strategy

    This is an open-ended, conceptual document that will be intended to stimulate discussion around the issues of information transfer within the organization. A hypothetical approach will be presented to the appropriate decision-making body for discussion and potential action.

    Summary

    Defining Organizational Values can and does set the tone for all operational and administrative efforts. It is only through a comprehensive analysis of a host of relationships, within and involving the subject organization, that a true picture of the appropriate values comes into focus.

    There is much to be gained through active participation of clients and other stakeholders in these dynamic exercises. There is a great deal to be lost, however, if the results of the focus group activities are not taken seriously or if they are minimized or altered to any appreciable degree.

    The result of all of this effort will be a Values Statement that is truly reflective of the clients’ expectations of the organization. It will also reflect the organizational culture that needs to be fostered to create an entity that is credible and trustworthy.

    R.J. Fitches Inc. (705) 325-6164 Toll Free: 1-888-325-6164

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