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Casual Articles - How To Get Things Done: A Guide To Strategic Planning
If you're like most people, you probably started with wonderful ideas of fulfilling your dreams, to be successful and to take charge of your own destiny.I hope you have achieved those or are well on your way.You wouldn’t think of starting your business without a business plan and you shouldn’t even consider marketing your product or services without a marketing plan. A solid business plan and marketing plan are your roadmaps to help you to know where your going, how to get there and to achieve your goals, whatever they may be.Nobody likes to think about what would happen if those accomplishments were suddenly pulled out from under you, yet unfortunately it does happen.As of this writing, we have seen this directly with the recent rash of hurricanes that have devastated the Caribbean, Cuba, Florida and our Gulf Coast. Thousands of lives have been temporarily or permanently disrupted.Do you have a plan if this should happen to you? Can your home business survive in the event of an emergency? If not, then it's time to start thinking about adding a business continuity plan to your list of things to do.What is a business continuity plan? Very simply, a business continuity plan is a complete set of well-planned and documented procedures that will help your business get back o
Answer the following questions:
What were your intentions, what were your goals?
What did you set out to accomplish?
What intentions did you rea
If you are a public relations professional you know that created a website for your business is easy. Drawing visitors to your site to generate PR leads is the difficult part.Perhaps you are choosing the wrong keywords to focus on. "PR" and "public relations" are both searched for on the internet almost 30,000 per month. It would be great if your public relations company website ranked well for these keywords. But the bottom line is that there is just too much competing businesses vying to rank well on these searches that it’s virtually impossible for any one site to rank well.What you need to do for your public relations company website to rank well and generate more PR sales leads is to choose more specific keywords. That is, keywords that, more specifically, describe the services that you offer.I've created a short list of good PR keywords that get a good number of searches but, relatively, don't have as much competition for search engine positioning, making it easier to generate more PR leads. These are just examples but you should choose keywords that specifically describe what you specialize in. Chicago public relations Dallas business publicist Business media marketing Doing radio interviews Press release writing Free business pu
You are pursuing a strategy en route to your vision. Whether it is revolutionary or evolutionary does not matter. You are on the road, committedly driving your business in a direction of your own choosing. The important thing is that you have, in fact, chosen this course.
And, once you have made this choice, how are you to realize this strategy? The answer is just like the answer to "How do you climb Mount Everest?" One step at a time. The way you realize your strategy is one step at a time - the trick, of course, is to know what steps to take, and in what order to take them. This article details an approach to developing a strategic and tactical plan.
Completing the past
The first step in creating a strategic plan is to review and complete the previous past period. For the balance of this article, we will refer to that period as a year, although your planning horizon may be either longer or shorter. You complete the past for two reasons - to learn everything possible from your previous actions, results, and mistakes, and as importantly, so that what ever left over, whatever issues are hanging over your head, are no longer a burden.
Answer the following questions:
What were your intentions, what were your goals?
What did you set out to accomplish?
What intentions did you real
During the past few months, I have had the opportunity to talk with many women about pricing and valuing - both themselves and their businesses - when delivering two of my popular seminars: profitable pricing and negotiation. The ability to value yourself, coupled with strong negotiation skills, are critical in terms of determining your own worth and value, and the value which others place upon you.Society typically determines value through monetary measures - what you make in terms of salary if you work within the corporate realm, or revenue generated by your business if you are an entrepreneur. In a recent newsletter, I asked subscribers to respond to the question of whether or not there were disparities in the value that society places on work performed by women. Over 65% of them agreed that there were indeed disparities. Not surprising when you look at the differential in earnings between men and women.Yet, I also find that women help to perpetrate some of the devaluation that occurs. Does this make me mad? You bet. So, how do we perpetrate the cycle? Let me give you some examples.Think back to the last time you changed jobs, asked for a promotion or submitted a bid on job that you wanted and perhaps, desperately needed. When it came time to ask for the salary you wanted or the fee you deserv
And, once you have made this choice, how are you to realize this strategy? The answer is just like the answer to "How do you climb Mount Everest?" One step at a time. The way you realize your strategy is one step at a time - the trick, of course, is to know what steps to take, and in what order to take them. This article details an approach to developing a strategic and tactical plan.
Completing the past
The first step in creating a strategic plan is to review and complete the previous past period. For the balance of this article, we will refer to that period as a year, although your planning horizon may be either longer or shorter. You complete the past for two reasons - to learn everything possible from your previous actions, results, and mistakes, and as importantly, so that what ever left over, whatever issues are hanging over your head, are no longer a burden.
Answer the following questions:
What were your intentions, what were your goals?
What did you set out to accomplish?
What intentions did you rea
You've worked hard to get an interview, and now it feels like everything is on the line. What's the best approach to ensure a great interview? Based on my experience working with professionals with varied backgrounds and experience, I'd have to stay that figuring out what to ask on the interview is where many people get stuck. They know they should ask something, but what? During most (if not all) interviews, you will be asked "Do you have any questions?" and I say respond with a confident "Absolutely!"Smart candidates know that they are also interviewing the company to figure out whether it's going to be a good move for them too. I hate hearing from clients "If I had known "X," I would never have taken the job." Do your homework up front and you'll lessen the risk of making a poor decision.I'm assuming you've done your pre-interviewing homework: researching the company's strategic direction, vision/mission, latest press/public relations articles, and preparing killer, highly illustrative answers to the common interview questions. Now you're ready to ask some compelling questions of your own.Here are some of my favorite questions that have come out of my years of coaching professionals through the interview process:In your experience, what do you feel makes someone successful in
Completing the past
The first step in creating a strategic plan is to review and complete the previous past period. For the balance of this article, we will refer to that period as a year, although your planning horizon may be either longer or shorter. You complete the past for two reasons - to learn everything possible from your previous actions, results, and mistakes, and as importantly, so that what ever left over, whatever issues are hanging over your head, are no longer a burden.
Answer the following questions:
What were your intentions, what were your goals?
What did you set out to accomplish?
What intentions did you rea
The short and easy answer is “YES”. In fact anyone who has graduated from high school and has a good grasp of their own language can make a comfortable living as a freelance trainer in Germany. However, a little prep work is required in order to avert disaster. Over the years I’ve seen so many people come full of enthusiasm only to leave in tears a few short months later. I can’t guarantee you success but if you follow the 5 guidelines below then your adjustment will be a lot easier.1. Learn some basic German.You don’t have to be a fluent speaker but a few months before your trip you should buy a basic phrase book. “Where is the train station?” “How much is this?” etc. Make sure it has a phonetic pronunciation guide. It doesn’t matter if your German is terrible at the start, as long as you make the effort to speak the language then most of the natives will try their best to help you. DO NOT blurt out “Hey dude, where can a guy get himself a mickey dees and a cold bottle of suds in this town?” Although a lot West Germans had a little English in school most of them have forgotten it. How much high school French or Spanish can you remember!?!2. Brush up your grammar.Native speakers use complex grammar structures without thinking what they are called. Now you need to learn the names a
Answer the following questions:
What were your intentions, what were your goals?
What did you set out to accomplish?
What intentions did you rea
The terms merger and acquisition are frequently used as if they are synonyms, but have different implications. The major difference between a merger and an acquisition is their mode of finance.Mergers as well as acquisitions involve one or many companies purchasing all or part of another company. A merger is a result of two firms, often of similar size, agreeing to move ahead and exist as a single new company. This sort of action in particular is referred to as a "merger of equals." Mergers are mostly financed by a stock swap. In a stock swap, owners of stock in both companies receive an equivalent measure of stock in the newly formed association. Both companies surrender their stocks and stock of the new company is issued as a replacement. A single administrative section then manages the new union.On the contrary, when one company takes over another company, it is the buyer who is the sole proprietor. Such deals are an acquisition. In legal terms, the target company ceases to survive. The buyer swallows the company and the buyer's stock continues to be traded. Acquisition refers to two unequal companies becoming one and the mode of financing may involve a cash and debt combination, all cash, stocks or additional equity of the company.A business deal will be regarded as a merger when CEOs of bo
Answer the following questions:
What were your intentions, what were your goals?
What did you set out to accomplish?
What intentions did you really take action on and which ones did you merely talk about?
Specifically, what did you actually accomplish?
How effective were you? What percentage of your goals were realized? For instance, if your goal was $14 million in sales and you reached $12 million, you were 85% effective. And so on.
What did you accomplish that you didn't intend?
What were the unintended side effects?
In your opinion, what did you do "wrong"?
What did you simply skip?
One useful practice is to write a detailed, objective history of the past year. Document the year's events and results in journal form. Your records will be a big help - use your date book and your sales ledgers to reconstruct this narrative.
Gather up whatever you learned. Three questions assist you in this phase. What did you do that worked? In other words, what actions produced the results they were intended to produce? What didn't work - what actions (or lack of actions) produced something other than the desired result? And finally, what was missing - in terms of missing resources, skills, knowledge, attitudes, relationships, etc. - which if you had them would have enabled you to be more successful?
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