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  • Casual Articles - Create SMART Goals and Know When You Reach Them

    Why Didn't I Get The Job
    If you're like most of us, you've been on many job interviews in your life and haven't been offered a job after each one. You might have thought you did really well during the interview and that the person you spoke with really liked you. A few weeks later you get a standardized “Dear John” letter in the mai
    outcome with small probability of success, or something that is truly within my reach? Will it stretch me, get me excited, put me at risk and cause me to think deeper?

    4. Realistic. Given the time, resources and support available, is achieving the goal possible?

    Are there enough suspects in my target market to support conversion to prospects? Is increasi

    While Waiting at the Airport
    One week after the recent announcement of heightened airport security I had to take a flight. I heard about long waits going through security so I arrived at the airport two hours before my flight. Naturally, when one arrives with plenty of time, there is no one in line but if you arrive late it seems as if
    As part of our focus on measurement, I'd like to demonstrate how employees and managers can learn to write "SMART" goals? Answer each of the following questions. If the answer to the question is anything other than "Yes", the goal needs to be refined (or in some cases, abandoned):

    1. Specific: Does the goal have a single, well-defined result?

    Compare a sales manager's goal of "plan meetings for next week" with "prepare agenda for scheduled sales, management and staff meetings so that all discussion is completed in less than 60 minutes per meeting." I'd even propose a higher goal: "increase sales revenue by 5 percent" or "decrease product returns by 2 percent" where the meetings include discussions and training on how to achieve these goals. In truth, planning meetings is not even a goal for this manager - it is an activity required to monitor how well his team and staff are doing toward achieving the goals.

    2. Measurable: Can I clearly tell when it has been accomplished? Is there a date by which I will have it accomplished?

    Next month is definitely measurable but I'd encourage you to go one step further : "Sign 15 new clients by June 30th." To keep you on track, create a dashboard of activities that can be measured to help you monitor progress and report results as you go.

    3. Attainable. Is there some evidence that I will be able to achieve this objective, even though I may not yet see how?

    Is this goal simply a hopeful outcome with small probability of success, or something that is truly within my reach? Will it stretch me, get me excited, put me at risk and cause me to think deeper?

    4. Realistic. Given the time, resources and support available, is achieving the goal possible?

    Are there enough suspects in my target market to support conversion to prospects? Is increasi

    How To Change the Energy of Career Confusion
    Have you ever felt confused when it comes to your career? Maybe you’ve felt unsatisfied in your work, longed for some challenges, or knew you wanted to enter a certain profession or start a business, but just felt unsure about what to do. Whenever this topic comes up with my clients (as it has also come
    ales manager's goal of "plan meetings for next week" with "prepare agenda for scheduled sales, management and staff meetings so that all discussion is completed in less than 60 minutes per meeting." I'd even propose a higher goal: "increase sales revenue by 5 percent" or "decrease product returns by 2 percent" where the meetings include discussions and training on how to achieve these goals. In truth, planning meetings is not even a goal for this manager - it is an activity required to monitor how well his team and staff are doing toward achieving the goals.

    2. Measurable: Can I clearly tell when it has been accomplished? Is there a date by which I will have it accomplished?

    Next month is definitely measurable but I'd encourage you to go one step further : "Sign 15 new clients by June 30th." To keep you on track, create a dashboard of activities that can be measured to help you monitor progress and report results as you go.

    3. Attainable. Is there some evidence that I will be able to achieve this objective, even though I may not yet see how?

    Is this goal simply a hopeful outcome with small probability of success, or something that is truly within my reach? Will it stretch me, get me excited, put me at risk and cause me to think deeper?

    4. Realistic. Given the time, resources and support available, is achieving the goal possible?

    Are there enough suspects in my target market to support conversion to prospects? Is increasi

    Telemarketing Vendors Can’t Compete With Internal Operations
    Lots of companies look to outsource their lead generation to telemarketing vendors that provide turnkey services for calling into prospect accounts and qualifying leads. In fact, our own company has experience providing these services to clients. I’m here to tell you today that this process of outsourcing yo
    se goals. In truth, planning meetings is not even a goal for this manager - it is an activity required to monitor how well his team and staff are doing toward achieving the goals.

    2. Measurable: Can I clearly tell when it has been accomplished? Is there a date by which I will have it accomplished?

    Next month is definitely measurable but I'd encourage you to go one step further : "Sign 15 new clients by June 30th." To keep you on track, create a dashboard of activities that can be measured to help you monitor progress and report results as you go.

    3. Attainable. Is there some evidence that I will be able to achieve this objective, even though I may not yet see how?

    Is this goal simply a hopeful outcome with small probability of success, or something that is truly within my reach? Will it stretch me, get me excited, put me at risk and cause me to think deeper?

    4. Realistic. Given the time, resources and support available, is achieving the goal possible?

    Are there enough suspects in my target market to support conversion to prospects? Is increasi

    What Business Will They Franchise Next?
    The franchise industry is famous for its fast food, printing & coffee franchise opportunities. These businesses are well known for the quality of their output and reasonable prices. Some of the earliest entrants to the franchise market include well know companies like McDonalds & Wimpy.Now, some new bus
    urage you to go one step further : "Sign 15 new clients by June 30th." To keep you on track, create a dashboard of activities that can be measured to help you monitor progress and report results as you go.

    3. Attainable. Is there some evidence that I will be able to achieve this objective, even though I may not yet see how?

    Is this goal simply a hopeful outcome with small probability of success, or something that is truly within my reach? Will it stretch me, get me excited, put me at risk and cause me to think deeper?

    4. Realistic. Given the time, resources and support available, is achieving the goal possible?

    Are there enough suspects in my target market to support conversion to prospects? Is increasi

    Market Knowledge Always Wins the Day
    If you rate how good a company’s marketing initiatives are by the advertisements you see and the impressions they make on individuals, you couldn’t be more wrong. The best marketers know their market – they have in depth knowledge of who their customers are, what their customers’ needs are, what companies have
    outcome with small probability of success, or something that is truly within my reach? Will it stretch me, get me excited, put me at risk and cause me to think deeper?

    4. Realistic. Given the time, resources and support available, is achieving the goal possible?

    Are there enough suspects in my target market to support conversion to prospects? Is increasing sales by 8 percent realistic given the current product line, competition, economic climate?

    5. Tangible. Is there something that will represent a visible result of this goal? Will it forward what I'm up to in my business/life?

    If there is not a physical manifestation of the outcome, you won't know when you've reached the goal. If you can't see the progress you've made, you are less likely to acknowledge your accomplishments in the process of reaching your goals. Know when you "get there" so you can appreciate what you've done!

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