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    Jewellery Impressions In The World Of Fashion Jewellery
    In today’s world of conscious people, fashion Jewelry is playing a remarkable role in giving vivacity to one’s attitude. Starting from clothes, a woman is also quite choosy in the selection of Jewellery she wears. The more attractive the Jewellery is, the more easier it will be for her to choose them. Jewelry is not only a status symbol as many people invest their life long savings on the Jewelry, they carry a set of jewels years after years, generation after generation. Nowadays jewelry market is turning out to be profitable market for investment as well as elegant way of updating one’s attire. Starting from vintage jewelry to contemporary ones all of them are part of the jewelry market.Diamond and pearls are long lasting favorites of women. Enduring these jewels gives their personality a classy and decent look altogether. While fashions keep on changing as well as contemporary designs, new designs endorsed by celebrity people becomes the benchmark of changing fashion. Personified jewels are also in the range and many women have started enduring them. Other then the most classy ones like diamond and pearl, Fashion jewelry is all about trying out new decks that is beaded jewelry, bones jewelry, horn jewelry, costume jewelry etc.Not only woman but man also wears jewelry having the masculinity as well as urban outlook giving them a distinct look and feel. Jewelry classically was worn not only as a status symbol but it also display prosperity and assertion of love, friendship and loyalty.T
    ement phases). This has made it possible to compile considerable data on the characteristics of each phase, both when it is healthy for the company (i.e. suitable for its needs at the point in time) or sick (i.e. no longer adequate) and causing problems.

    Comparatively few companies have surmounted the second crisis and entered the third phase. It is not, therefore possible to describe in such detail all the characteristics of Phase 3, nor to identify the nature of the crisis which might logically be expected to follow it.

    Nevertheless, it is possible to describe some of the activities and characteristics which occur.

    Principles Of Integration:

    The overall aim of the integration phase is to re-establish some of the flexibility, informality and teamwork of the pioneering phase, while maintaining the systematic approach to planning and controlling initiated in the scientific management phase.

    This involves a different philosophy to that of Phase 2. In Phase 2, management worked to the basic principle that human beings worked directly for financial reward and were inherently unreliable. The role of management was, therefore, to apply rigid controls to ensure that employees functioned as required and support action to prevent any obstacles to performance.

    Phase 3 management aims to create a situation in which individuals can satisfy their fundamental needs as human beings (e.g. the need to be part of a group, the need to be recognised as having status, the need to fully develop their skills set etc.) while contributing effectively to the goals of the organisation. In this situation, the role of management is to assist rather than control, to guide rather than lead and responsibility is shared more evenly through the organisation. The basic principle in this case is that human beings are fundamentally responsible and responsive, provided that a situation is created for them which provides the opportunity for this to develop. Learn To Build A Successful Business Online
    As Long as the Knowledge You Obtain is Genuine and You Strengthen the Knowledge You Acquire With Proficiency, Education Improves Your Chances of Success. To Achieve True Success and Prosperity in Your Internet Marketing Ventures it is Imperative That You Build Solid Long Term Skills to Ensure a Steady Growth in YOU! Your Customers! Your Business! Your LIFE!!If there were any one thing that has stuck in my mind through the trial and error process of my Internet Marketing experience, it is that without a solid knowledge of Online Marketing it is Impossible to make any REAL Income Online. Most of the infinite number of courses, systems, and e-books are geared towards making money for the author. The basic philosophies of these, so called “Guru’s” amounts to here’s our product, go ahead and promote it. Sure they give you links to creating eBay, Clickbank, and Google accounts, then give you some banners, text ads, and sales copy on how to promote their product or service. But you will never Learn the Long Term Skills needed to become TRULY successful in Online Marketing.In contrast to the many Get Rich Quick programs on the Internet today, Michael Andrews the creator of The Profit Lance Internet Marketing Course, continuously maintains his primary objective of Teaching Anyone to be a Success in Internet Marketing. Throughout the course he stresses the need to build Long Term Skills before you promote any product, service or website. Realistically, How can one seriously expect to become REALLY successful

    The Scientific Management Phase:

    Introduction:

    At the end of the first phase of its development, the ‘pioneering phase’, an organisation encounters a variety of challenges. These are mainly due to the increasing failure of the informal, unsystematic procedures it has developed to cope with the increasing complexity and size of the business.

    To overcome these problems, new systems and procedures are introduced, and the company moves into the second phase of development, known as the ‘scientific management’ phase. The principles of scientific management fall into four categories:-

    o Mechanisation

    o Standardisation

    o Specialisation

    o Co-ordination

    Mechanisation:

    The activities involved in mechanisation are self-evident. The small-batch, hand-worked process gives way to mechanised mass production. This is necessitated by much higher production requirements, needs to minimise production costs and the requirements for a standard product (as opposed to the tailor-made product of Phase 1).

    Within the organisation, this move highlights the importance of engineering and maintenance skills, coupled with mechanical fault finding, while reducing the emphasis on original trade skills (of small and large companies) - this shift is not always fully appreciated by management and training in hand skills may continue regardless for some time.

    Standardisation:

    In Phase 2 of development, there is a strong move to ensure that the informal variety of previous planning and activity is replaced by carefully controlled consistency. Quality standards are laid down and individuals appointed to carry out inspection functions. Job methods and procedures are standardised, to ensure that any job is always performed in the same (best) way, regardless of the individual doing it.

    To achieve this standardisation, as well as co-ordination, more rigid control systems are needed, which gives rise to much greater emphasis on planning in all areas.

    Specialisation:

    In Phase 1, jobs were not formally defined - most managers would, in a fairly casual manner, cover a variety of activities, in many areas overlapping each other. This led eventually to problems of duplication of effort and ‘buck-passing’. In contrast, people and functions within the organisation are now expected to concentrate on a more limited and clearly defined range of activities. Specialisation is introduced in a variety of ways:-

    ‘Vertical’ Specialisation;

    Different levels of management are introduced. Top management defines policy, middle management plans how the policy is to be achieved and first line management/supervision carries out the plans.

    ‘Function’ Specialisation:

    Different individuals specialise in specific functions (i.e. production, sales, accounting, engineering etc.). Within some functions, for example production and sales, further departmental divisions are made.

    ‘Work Flow’ Specialisation:

    A distinction is also made between planning, carrying out and controlling the work. Separate departments now concern themselves with planning (production planning, design office etc.) and with control (quality control, costing department etc.), leaving only the actual carrying out of the work to the line management.

    ‘Technical’ Specialisation:

    A variety of professional techniques are introduced into all aspects of the company and individuals or departments are introduced to specialise in these (e.g. work study, computer services, personnel and training etc.).

    Co-ordination:

    The advent of specialisation clearly has the effect of breaking up the easy communications and teamwork of Phase 1. As a result, the organisation’s structure now has to be made more carefully defined to ensure that co-ordination of effort is maintained. The following ‘rules’ are normally applied:-

    Span Of Control:

    Each manager has a defined area of operation and a limited number of subordinates under their direct control.

    ‘One Boss’ Principle:

    Each individual is clearly responsible to one manager in the hierarchy. An organisation tree can be drawn, as a result, showing lines of responsibility.

    Staff/Line Relationships:

    The various specialists are said to have an advisory role to line management. Responsibilities/authority remains with line managers

    Financial Incentives:

    The labour force is encouraged to work by the application of incentive schemes giving extra pay for extra effort. This replaces the incentive in Phase 1 provided by direct contact with the pioneer and overall commitment to the goals of the company.

    Formal Communication:

    There is an upsurge in paperwork systems designed to keep employees informed of plans affecting them, and to inform management of activity against defined standards.

    Summary Of Phase 2:

    In contrast to Phase 1, the scientific management phase relies heavily on systematic planning, controls and standards. The initial informality, flexibility and personal touch of Phase 1 is unavoidably lost, in order to allow the company to cope with a more complex situation, wider markets, higher production, more investments, costly assets etc.

    Crisis Of Phase 2:

    Despite its inherent disadvantages, the scientific management oriented company may continue to cope effectively for a long period. Many very large companies in Great Britain today may be seen to conform very closely to the characteristics of this phase. However, if the company continues to develop, a point is reached when a number of problems arise:-

    Inflexibility And Inertia:

    It becomes increasingly difficult for the organisation to adapt and change to meet changes in its environment. As resistance to new ideas grows, the company gradually ceases to progress. It is then in danger of failing to meet outside needs, in terms of markets, products or manpower.

    Loss Of Co-ordination:

    The formal communication system fails to help individuals within the organisation to appreciate the full picture. Commitment to the organisation is replaced by a concentration on the immediate performance of the section and department. This in turn leads to inter-departmental squabbles and lack of co-operation.

    Lack Of Communication:

    The policy-makers at the top of the organisation lose touch with the practical problems affecting executive management. This can cause unrealistic policies to exert an increasing strain on company resources. In turn, lower Management feel unable to make decisions because of their lack of overall data, and therefore tend to pass decisions upwards.

    Breakdown Of Staff/Line System:

    The distinction between specialist and line manager becomes increasingly uncertain; ‘advice’ and instruction’ are blurred.

    Lack Of Motivation:

    The individuals within the organisation begin to lose their commitment to it. From the narrow limits of their position, they can no longer see where they or the company are going. They feel like ‘a cog in a big machine’, that their work is pointless and other colleagues work to different ends, without proper understanding of their problem.

    This attitude causes serious labour relations difficulties at shop floor level, as employees express their general frustration in demands for increased financial rewards; it also affects all levels of the company and can lead to the loss of key management personnel.

    Productivity goes down and management may try expensive solutions without effect.

    These problems will often indicate the need for a firm to enter the third phase of development - the Integration Phase.

    The Integration Phase:

    Introduction:

    The vast majority of organisations in the United Kingdom are currently in the first two phases of development (the pioneering and scientific management phases). This has made it possible to compile considerable data on the characteristics of each phase, both when it is healthy for the company (i.e. suitable for its needs at the point in time) or sick (i.e. no longer adequate) and causing problems.

    Comparatively few companies have surmounted the second crisis and entered the third phase. It is not, therefore possible to describe in such detail all the characteristics of Phase 3, nor to identify the nature of the crisis which might logically be expected to follow it.

    Nevertheless, it is possible to describe some of the activities and characteristics which occur.

    Principles Of Integration:

    The overall aim of the integration phase is to re-establish some of the flexibility, informality and teamwork of the pioneering phase, while maintaining the systematic approach to planning and controlling initiated in the scientific management phase.

    This involves a different philosophy to that of Phase 2. In Phase 2, management worked to the basic principle that human beings worked directly for financial reward and were inherently unreliable. The role of management was, therefore, to apply rigid controls to ensure that employees functioned as required and support action to prevent any obstacles to performance.

    Phase 3 management aims to create a situation in which individuals can satisfy their fundamental needs as human beings (e.g. the need to be part of a group, the need to be recognised as having status, the need to fully develop their skills set etc.) while contributing effectively to the goals of the organisation. In this situation, the role of management is to assist rather than control, to guide rather than lead and responsibility is shared more evenly through the organisation. The basic principle in this case is that human beings are fundamentally responsible and responsive, provided that a situation is created for them which provides the opportunity for this to develop.

    The Importance of a Great Cover Letter
    You’ve seen a want ad for a job that seems to be the perfect fit for you. You really want to impress the employer, so you set out to write a cover letter that really sizzles. But, somehow, you can’t seem to find the right words. You’re not certain where the line can be drawn between recognizing your accomplishments and bragging. In short, you’re stumped.It is important to realize that there is an art to writing an effective cover letter. However, you don’t need to be born with this particular artistic skill. It can be developed in a relatively short period of time. Still, you might be wondering just how important it is to write a great cover letter.The fact is, without a stellar cover letter, chances are you will not be able to land an interview. While a resume is certainly important, it doesn’t tell the full story. That’s why you need an effective cover letter. It introduces you to the employer, outlines why you’re the best candidate for the job, and encourages the employer to find out more about you.Obviously, without an interview, you can’t hope to get the job. Therefore, you’ll need a first-rate cover letter to display your qualifications to their best advantage. And, once you’ve crafted a cover letter you like, chances are you’ll want to show it off to more than one employer. So invest some time in a cover letter. It’s likely to pay off handsomely in helping you to secure future earnings.
    is on planning in all areas.

    Specialisation:

    In Phase 1, jobs were not formally defined - most managers would, in a fairly casual manner, cover a variety of activities, in many areas overlapping each other. This led eventually to problems of duplication of effort and ‘buck-passing’. In contrast, people and functions within the organisation are now expected to concentrate on a more limited and clearly defined range of activities. Specialisation is introduced in a variety of ways:-

    ‘Vertical’ Specialisation;

    Different levels of management are introduced. Top management defines policy, middle management plans how the policy is to be achieved and first line management/supervision carries out the plans.

    ‘Function’ Specialisation:

    Different individuals specialise in specific functions (i.e. production, sales, accounting, engineering etc.). Within some functions, for example production and sales, further departmental divisions are made.

    ‘Work Flow’ Specialisation:

    A distinction is also made between planning, carrying out and controlling the work. Separate departments now concern themselves with planning (production planning, design office etc.) and with control (quality control, costing department etc.), leaving only the actual carrying out of the work to the line management.

    ‘Technical’ Specialisation:

    A variety of professional techniques are introduced into all aspects of the company and individuals or departments are introduced to specialise in these (e.g. work study, computer services, personnel and training etc.).

    Co-ordination:

    The advent of specialisation clearly has the effect of breaking up the easy communications and teamwork of Phase 1. As a result, the organisation’s structure now has to be made more carefully defined to ensure that co-ordination of effort is maintained. The following ‘rules’ are normally applied:-

    Span Of Control:

    Each manager has a defined area of operation and a limited number of subordinates under their direct control.

    ‘One Boss’ Principle:

    Each individual is clearly responsible to one manager in the hierarchy. An organisation tree can be drawn, as a result, showing lines of responsibility.

    Staff/Line Relationships:

    The various specialists are said to have an advisory role to line management. Responsibilities/authority remains with line managers

    Financial Incentives:

    The labour force is encouraged to work by the application of incentive schemes giving extra pay for extra effort. This replaces the incentive in Phase 1 provided by direct contact with the pioneer and overall commitment to the goals of the company.

    Formal Communication:

    There is an upsurge in paperwork systems designed to keep employees informed of plans affecting them, and to inform management of activity against defined standards.

    Summary Of Phase 2:

    In contrast to Phase 1, the scientific management phase relies heavily on systematic planning, controls and standards. The initial informality, flexibility and personal touch of Phase 1 is unavoidably lost, in order to allow the company to cope with a more complex situation, wider markets, higher production, more investments, costly assets etc.

    Crisis Of Phase 2:

    Despite its inherent disadvantages, the scientific management oriented company may continue to cope effectively for a long period. Many very large companies in Great Britain today may be seen to conform very closely to the characteristics of this phase. However, if the company continues to develop, a point is reached when a number of problems arise:-

    Inflexibility And Inertia:

    It becomes increasingly difficult for the organisation to adapt and change to meet changes in its environment. As resistance to new ideas grows, the company gradually ceases to progress. It is then in danger of failing to meet outside needs, in terms of markets, products or manpower.

    Loss Of Co-ordination:

    The formal communication system fails to help individuals within the organisation to appreciate the full picture. Commitment to the organisation is replaced by a concentration on the immediate performance of the section and department. This in turn leads to inter-departmental squabbles and lack of co-operation.

    Lack Of Communication:

    The policy-makers at the top of the organisation lose touch with the practical problems affecting executive management. This can cause unrealistic policies to exert an increasing strain on company resources. In turn, lower Management feel unable to make decisions because of their lack of overall data, and therefore tend to pass decisions upwards.

    Breakdown Of Staff/Line System:

    The distinction between specialist and line manager becomes increasingly uncertain; ‘advice’ and instruction’ are blurred.

    Lack Of Motivation:

    The individuals within the organisation begin to lose their commitment to it. From the narrow limits of their position, they can no longer see where they or the company are going. They feel like ‘a cog in a big machine’, that their work is pointless and other colleagues work to different ends, without proper understanding of their problem.

    This attitude causes serious labour relations difficulties at shop floor level, as employees express their general frustration in demands for increased financial rewards; it also affects all levels of the company and can lead to the loss of key management personnel.

    Productivity goes down and management may try expensive solutions without effect.

    These problems will often indicate the need for a firm to enter the third phase of development - the Integration Phase.

    The Integration Phase:

    Introduction:

    The vast majority of organisations in the United Kingdom are currently in the first two phases of development (the pioneering and scientific management phases). This has made it possible to compile considerable data on the characteristics of each phase, both when it is healthy for the company (i.e. suitable for its needs at the point in time) or sick (i.e. no longer adequate) and causing problems.

    Comparatively few companies have surmounted the second crisis and entered the third phase. It is not, therefore possible to describe in such detail all the characteristics of Phase 3, nor to identify the nature of the crisis which might logically be expected to follow it.

    Nevertheless, it is possible to describe some of the activities and characteristics which occur.

    Principles Of Integration:

    The overall aim of the integration phase is to re-establish some of the flexibility, informality and teamwork of the pioneering phase, while maintaining the systematic approach to planning and controlling initiated in the scientific management phase.

    This involves a different philosophy to that of Phase 2. In Phase 2, management worked to the basic principle that human beings worked directly for financial reward and were inherently unreliable. The role of management was, therefore, to apply rigid controls to ensure that employees functioned as required and support action to prevent any obstacles to performance.

    Phase 3 management aims to create a situation in which individuals can satisfy their fundamental needs as human beings (e.g. the need to be part of a group, the need to be recognised as having status, the need to fully develop their skills set etc.) while contributing effectively to the goals of the organisation. In this situation, the role of management is to assist rather than control, to guide rather than lead and responsibility is shared more evenly through the organisation. The basic principle in this case is that human beings are fundamentally responsible and responsive, provided that a situation is created for them which provides the opportunity for this to develop. Your First Graduate Job - Things You Should Know Now!
    It does help if you have undertaken some work placements as an undergraduate. This can be a formal part of your degree, e.g. a sandwich course. You can also apply for summer placements with companies.If there are some career paths you are interested in see if you can shadow a key member of staff for a day or a week. You will learn far more about your particular possible career through this than you would if you were doing lower level temping.Temping whether it be in an office or factory can give you experience in many key areas. When you compete the assignment make a note of what you have learnt from it ready for when you apply for jobs.Employers want to recruit people who are team players, so look to demonstrate these skills in your work placement. Be helpful and look for ways to get involved.What skills and abilities would be helpful in your ideal job? Look for ways to develop some of these skills in your undergraduate life. Could you take on a leadership role in a club or society? What about fundraising for developing certain skills? Think about the impression you will give if you can add only limited details on your time at university. If you can only list socialising what does this tell a future employer? Then think about what employers will think if you are an officer of a society, or have been involved in some voluntary occupation. Whatever you do, it doesn’t have to be a 3 year commitment, and does not have to cover many different societies, so choose area of operation and a limited number of subordinates under their direct control.

    ‘One Boss’ Principle:

    Each individual is clearly responsible to one manager in the hierarchy. An organisation tree can be drawn, as a result, showing lines of responsibility.

    Staff/Line Relationships:

    The various specialists are said to have an advisory role to line management. Responsibilities/authority remains with line managers

    Financial Incentives:

    The labour force is encouraged to work by the application of incentive schemes giving extra pay for extra effort. This replaces the incentive in Phase 1 provided by direct contact with the pioneer and overall commitment to the goals of the company.

    Formal Communication:

    There is an upsurge in paperwork systems designed to keep employees informed of plans affecting them, and to inform management of activity against defined standards.

    Summary Of Phase 2:

    In contrast to Phase 1, the scientific management phase relies heavily on systematic planning, controls and standards. The initial informality, flexibility and personal touch of Phase 1 is unavoidably lost, in order to allow the company to cope with a more complex situation, wider markets, higher production, more investments, costly assets etc.

    Crisis Of Phase 2:

    Despite its inherent disadvantages, the scientific management oriented company may continue to cope effectively for a long period. Many very large companies in Great Britain today may be seen to conform very closely to the characteristics of this phase. However, if the company continues to develop, a point is reached when a number of problems arise:-

    Inflexibility And Inertia:

    It becomes increasingly difficult for the organisation to adapt and change to meet changes in its environment. As resistance to new ideas grows, the company gradually ceases to progress. It is then in danger of failing to meet outside needs, in terms of markets, products or manpower.

    Loss Of Co-ordination:

    The formal communication system fails to help individuals within the organisation to appreciate the full picture. Commitment to the organisation is replaced by a concentration on the immediate performance of the section and department. This in turn leads to inter-departmental squabbles and lack of co-operation.

    Lack Of Communication:

    The policy-makers at the top of the organisation lose touch with the practical problems affecting executive management. This can cause unrealistic policies to exert an increasing strain on company resources. In turn, lower Management feel unable to make decisions because of their lack of overall data, and therefore tend to pass decisions upwards.

    Breakdown Of Staff/Line System:

    The distinction between specialist and line manager becomes increasingly uncertain; ‘advice’ and instruction’ are blurred.

    Lack Of Motivation:

    The individuals within the organisation begin to lose their commitment to it. From the narrow limits of their position, they can no longer see where they or the company are going. They feel like ‘a cog in a big machine’, that their work is pointless and other colleagues work to different ends, without proper understanding of their problem.

    This attitude causes serious labour relations difficulties at shop floor level, as employees express their general frustration in demands for increased financial rewards; it also affects all levels of the company and can lead to the loss of key management personnel.

    Productivity goes down and management may try expensive solutions without effect.

    These problems will often indicate the need for a firm to enter the third phase of development - the Integration Phase.

    The Integration Phase:

    Introduction:

    The vast majority of organisations in the United Kingdom are currently in the first two phases of development (the pioneering and scientific management phases). This has made it possible to compile considerable data on the characteristics of each phase, both when it is healthy for the company (i.e. suitable for its needs at the point in time) or sick (i.e. no longer adequate) and causing problems.

    Comparatively few companies have surmounted the second crisis and entered the third phase. It is not, therefore possible to describe in such detail all the characteristics of Phase 3, nor to identify the nature of the crisis which might logically be expected to follow it.

    Nevertheless, it is possible to describe some of the activities and characteristics which occur.

    Principles Of Integration:

    The overall aim of the integration phase is to re-establish some of the flexibility, informality and teamwork of the pioneering phase, while maintaining the systematic approach to planning and controlling initiated in the scientific management phase.

    This involves a different philosophy to that of Phase 2. In Phase 2, management worked to the basic principle that human beings worked directly for financial reward and were inherently unreliable. The role of management was, therefore, to apply rigid controls to ensure that employees functioned as required and support action to prevent any obstacles to performance.

    Phase 3 management aims to create a situation in which individuals can satisfy their fundamental needs as human beings (e.g. the need to be part of a group, the need to be recognised as having status, the need to fully develop their skills set etc.) while contributing effectively to the goals of the organisation. In this situation, the role of management is to assist rather than control, to guide rather than lead and responsibility is shared more evenly through the organisation. The basic principle in this case is that human beings are fundamentally responsible and responsive, provided that a situation is created for them which provides the opportunity for this to develop. The Evolving Four P's of Marketing
    I’m sure you remember sitting in your marketing class in college when your instructor blurted something about the Four P’s of Marketing. If you weren’t paying attention or perhaps missed class that day, here is a quick review. It’s really a simple concept that is still employed by many of the fortune 500 companies today.A Quick Review of the Four P’sMarketing strategies generally fall into four categories known as the four P’s: they are product, price, place (or distribution), and promotion. Most marketing managers (sometimes referred to as product marketing managers) have complete control of the product from manufacturing and distribution to marketing and promotions. The end goal, of course, is to make strategic decisions that center the four P’s around the target consumer group in order to communicate an effective value proposition and create a positive customer experience.The term "product" refers to the tangible, physical product itself. This includes the design of the form factor, the brand name, the features and functionality, quality, safety, packaging, the warranty, etc.When considering “price”, marketers must take a holistic view of the total cost to manufacture the product, distribution costs and advertising costs; as well facilitating a competitive analysis and perhaps a focus group to find the target price that consumers are willing to pay. Other considerations include defining a pricing strategy, suggesting a retail price, volume discounts and wholesale pricing, seasonats, products or manpower.

    Loss Of Co-ordination:

    The formal communication system fails to help individuals within the organisation to appreciate the full picture. Commitment to the organisation is replaced by a concentration on the immediate performance of the section and department. This in turn leads to inter-departmental squabbles and lack of co-operation.

    Lack Of Communication:

    The policy-makers at the top of the organisation lose touch with the practical problems affecting executive management. This can cause unrealistic policies to exert an increasing strain on company resources. In turn, lower Management feel unable to make decisions because of their lack of overall data, and therefore tend to pass decisions upwards.

    Breakdown Of Staff/Line System:

    The distinction between specialist and line manager becomes increasingly uncertain; ‘advice’ and instruction’ are blurred.

    Lack Of Motivation:

    The individuals within the organisation begin to lose their commitment to it. From the narrow limits of their position, they can no longer see where they or the company are going. They feel like ‘a cog in a big machine’, that their work is pointless and other colleagues work to different ends, without proper understanding of their problem.

    This attitude causes serious labour relations difficulties at shop floor level, as employees express their general frustration in demands for increased financial rewards; it also affects all levels of the company and can lead to the loss of key management personnel.

    Productivity goes down and management may try expensive solutions without effect.

    These problems will often indicate the need for a firm to enter the third phase of development - the Integration Phase.

    The Integration Phase:

    Introduction:

    The vast majority of organisations in the United Kingdom are currently in the first two phases of development (the pioneering and scientific management phases). This has made it possible to compile considerable data on the characteristics of each phase, both when it is healthy for the company (i.e. suitable for its needs at the point in time) or sick (i.e. no longer adequate) and causing problems.

    Comparatively few companies have surmounted the second crisis and entered the third phase. It is not, therefore possible to describe in such detail all the characteristics of Phase 3, nor to identify the nature of the crisis which might logically be expected to follow it.

    Nevertheless, it is possible to describe some of the activities and characteristics which occur.

    Principles Of Integration:

    The overall aim of the integration phase is to re-establish some of the flexibility, informality and teamwork of the pioneering phase, while maintaining the systematic approach to planning and controlling initiated in the scientific management phase.

    This involves a different philosophy to that of Phase 2. In Phase 2, management worked to the basic principle that human beings worked directly for financial reward and were inherently unreliable. The role of management was, therefore, to apply rigid controls to ensure that employees functioned as required and support action to prevent any obstacles to performance.

    Phase 3 management aims to create a situation in which individuals can satisfy their fundamental needs as human beings (e.g. the need to be part of a group, the need to be recognised as having status, the need to fully develop their skills set etc.) while contributing effectively to the goals of the organisation. In this situation, the role of management is to assist rather than control, to guide rather than lead and responsibility is shared more evenly through the organisation. The basic principle in this case is that human beings are fundamentally responsible and responsive, provided that a situation is created for them which provides the opportunity for this to develop. Features vs. Benefits vs. End Results
    If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation.What happens after customers buy your product or service? Once they've used what you have to offer, what will be different in their lives? What will the end results, of their buying decision, be? Getting your customers to look at the end results of their actions can be an extremely powerful persuasion tool that you'll want to incorporate into your copy.Let's look at features, benefits and end results and see how all three work individually and collectively to create a targeted push to the point of purchase.Features - The Basic Outline of Your Product or ServiceFeatures, in copywriting, are a starting point. They provide a basic outline for what your customer needs to know. Features describe (most often) the attributes of a product or service. If we're using the example of a cordless, telephone-answering system, some features might be:• 5.8GHz FHSS• Talking caller ID• Expandable to 4 handsets• Selectable ring tones• SpeakerphonesFor a person who knows nothing about cordless phones with answering machines, this list might not mean much. It's a basic blueprint of the telephone and nothing more.Benefits - Make the Product or Service More PersonalBenefits enliven thement phases). This has made it possible to compile considerable data on the characteristics of each phase, both when it is healthy for the company (i.e. suitable for its needs at the point in time) or sick (i.e. no longer adequate) and causing problems.

    Comparatively few companies have surmounted the second crisis and entered the third phase. It is not, therefore possible to describe in such detail all the characteristics of Phase 3, nor to identify the nature of the crisis which might logically be expected to follow it.

    Nevertheless, it is possible to describe some of the activities and characteristics which occur.

    Principles Of Integration:

    The overall aim of the integration phase is to re-establish some of the flexibility, informality and teamwork of the pioneering phase, while maintaining the systematic approach to planning and controlling initiated in the scientific management phase.

    This involves a different philosophy to that of Phase 2. In Phase 2, management worked to the basic principle that human beings worked directly for financial reward and were inherently unreliable. The role of management was, therefore, to apply rigid controls to ensure that employees functioned as required and support action to prevent any obstacles to performance.

    Phase 3 management aims to create a situation in which individuals can satisfy their fundamental needs as human beings (e.g. the need to be part of a group, the need to be recognised as having status, the need to fully develop their skills set etc.) while contributing effectively to the goals of the organisation. In this situation, the role of management is to assist rather than control, to guide rather than lead and responsibility is shared more evenly through the organisation. The basic principle in this case is that human beings are fundamentally responsible and responsive, provided that a situation is created for them which provides the opportunity for this to develop.

    Practical Steps To Reach Phase 3:

    A number of steps are necessary to reach this phase:-

    Senior Management Philosophy:

    Senior managers have to understand the motivational need of human beings and develop the skills to apply such concepts to company goals.

    Team Building:

    The organisational structure must lose some of its hierarchical rigidity and be replaced by a series of groups. Initially, the top level policy makers must become an effective and cohesive group. They must achieve a level of understanding which enables them to function effectively together and be able to formulate company objectives and policies in realistic and achievable terms. Subsequently, similar team effectiveness must be developed throughout the organisation in interlocking groups (i.e. each manager and their subordinate in turn forms a group with their subordinates). Each group carries its own responsibility for its actions within the overall objectives defined by the company and communication is achieved through the ‘overlap’ of groups.

    Management By Exception

    Communication up or down the groups is not normally necessary for routine. positive action is initiated only where something out of the ordinary occurs.

    Production Process:

    Shop floor staff is given more responsibility for setting and maintaining standards and creating change and innovation.

    Ending Payment By Results:

    The integration phase creates a climate which relies on other inducements than financial for encouraging individuals to contribute. Incentive schemes tend to disappear.

    At present, much of our thinking in industry is geared to Phase 2 development and its superiority over Phase 1. Effort for improvement is often concentrated on an attempt to be more systematic, more logical in approach. In this light, many of the characteristics of Phase 3 appear impractical and academic. They rely on an organisation’s ability to develop trust and confidence throughout its members, and on the individual’s ability to grasp and apply concepts of behaviour and development. Nevertheless, it would appear to offer a prospective solution to many problems afflicting our largest companies who are struggling with the crisis of the second phase of development.

    Copyright © 2006 Jonathan Farrington. All rights reserved

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