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Casual Articles - The Value of Becoming a Learning Organization
Success is in the Cards with Advertising Careers
They say TV rots your brain, but maybe sitcoms of the past serve a purpose beyond amusement after all. While most TV programs are fiction -- aside from the onslaught of reality TV, that is -- shows of the past are sometimes based on fact and can provide viewers with accurate depictions of the lives of others.Take a career in advertising, for instance. On shows like "Bewitched" and "Who's the Boss?" viewers are clued in on the lives of advertising agents at home, as well as in the office. So if you're interested in earning an advertising degree a
i>Sharing Best Practices. The most successful companies track the sharing and implementation of internal and external best practices. This lends itself to both process and business improvement measures when a practice is adopted.They say TV rots your brain, but maybe sitcoms of the past serve a purpose beyond amusement after all. While most TV programs are fiction -- aside from the onslaught of reality TV, that is -- shows of the past are sometimes based on fact and can provide viewers with accurate depictions of the lives of others.Take a career in advertising, for instance. On shows like "Bewitched" and "Who's the Boss?" viewers are clued in on the lives of advertising agents at home, as well as in the office. So if you're interested in earning an advertising degree a
Having Trouble Understanding What Makes Your Business Different? Here's A Simple Exercise That Helps
One of the keys to successful marketing is identifying what makes your business unique and letting everybody know about it. This helps your prospects to understand why they should buy from you rather than your competition. When used successfully, it makes your product or services the obvious choice. This is often called a USP or Unique Selling Proposition.The best USPs consist of unique concepts that set your business favorably apart from the competition. When you do this, you effectively make the prospective customer a promise that you do t
Many companies face the question of the value of investing in organizational learning.One of the keys to successful marketing is identifying what makes your business unique and letting everybody know about it. This helps your prospects to understand why they should buy from you rather than your competition. When used successfully, it makes your product or services the obvious choice. This is often called a USP or Unique Selling Proposition.The best USPs consist of unique concepts that set your business favorably apart from the competition. When you do this, you effectively make the prospective customer a promise that you do t
Consider this: A four-year study by the American Society for Training and Development (ASTD) shows that firms that invest $1,500 per employee in training compared to those that spend $125 experience on average 24 percent higher gross profit margins and 218 percent higher income per employee.
While those impressive statistics may occur over a long period, it’s also possible to evaluate how learning contributes to the performance of your company in a more immediate manner. Some measures are directly quantifiable, but intangibles can also provide indicators of organizational learning. It’s important to recognize and track a variety of measures, from the global down to the specific, the tangible to the intangible.
Should A Small Business Bother With Market Research?
How much is "market research" worth? Well, that's just another ROI question - or, it should be. If it's cheap and easy to get the research, great - you’ll take all you can get. If you have to pay for it, though, or spend too much of your time getting it, it's easy to say "I don’t really need that."But, let's not make a bigger deal out of this than it needs to be. Sure, you can buy market research, or pay someone a lot of money to collect it specifically for your business; or, you can use a little imagination and do a few simple things - often wi
istics may occur over a long period, it’s also possible to evaluate how learning contributes to the performance of your company in a more immediate manner. Some measures are directly quantifiable, but intangibles can also provide indicators of organizational learning. It’s important to recognize and track a variety of measures, from the global down to the specific, the tangible to the intangible.How much is "market research" worth? Well, that's just another ROI question - or, it should be. If it's cheap and easy to get the research, great - you’ll take all you can get. If you have to pay for it, though, or spend too much of your time getting it, it's easy to say "I don’t really need that."But, let's not make a bigger deal out of this than it needs to be. Sure, you can buy market research, or pay someone a lot of money to collect it specifically for your business; or, you can use a little imagination and do a few simple things - often wi
Management Advice: The Third Option
The three main option come from the stock market. The stock market is a place where you have to think fast and a mistake can cost fortunes. Analysts feed the stock market with advices about individual titles. Any such an advice comes with a main action, this is either to Sell, to Buy or to hold. There are nuances between them and some analysts use a different terminology (this stock will outperform the market…) but BUY, HOLD and SELL are the main choices.The stock market is a very transparent market where an individual action is easily traced an
g Business Goals and Objectives. A recent client wanted greater penetration into key markets, but the sales force lacked the skills. They invested in a new sales analysis system together with direct training in data analysis, presentation and negotiation skills. Their clear measure of success was in hitting financial and business goals.The three main option come from the stock market. The stock market is a place where you have to think fast and a mistake can cost fortunes. Analysts feed the stock market with advices about individual titles. Any such an advice comes with a main action, this is either to Sell, to Buy or to hold. There are nuances between them and some analysts use a different terminology (this stock will outperform the market…) but BUY, HOLD and SELL are the main choices.The stock market is a very transparent market where an individual action is easily traced an
Word Of Mouth Marketing
If you have a business, you know that advertising is essential to getting your name out there. The more familiar with your name people are the more value your name has, thus, the more value your product or service has in the minds of the consumer. However, advertising can be expensive, so business owners are always looking for ways to advertise for less. The most popular form of inexpensive advertising is word of mouth marketing.Word of mouth marketing once simply meant telling your friends and getting them to tell their friends. Do you reme
testing, competency certification and surveys. The client described above revises and repeats its sales force skills survey annually to determine whether employees have remained up to speed and up to date.If you have a business, you know that advertising is essential to getting your name out there. The more familiar with your name people are the more value your name has, thus, the more value your product or service has in the minds of the consumer. However, advertising can be expensive, so business owners are always looking for ways to advertise for less. The most popular form of inexpensive advertising is word of mouth marketing.Word of mouth marketing once simply meant telling your friends and getting them to tell their friends. Do you reme
Sales Training Companies
As more and more markets became buyers' markets and the entrepreneurial problem became one of solving the shortage of customers rather than that of goods, the sales concept became the dominant idea guiding marketing. The sales concept maintains that a company cannot expect to automatically sell product to customers. It has to market its products and sales training companies play a pivotal role in this system. They show sales associates how to drive up their numbers, using a large arsenal of tactics, and an organized system of keeping track of leads.i>Sharing Best Practices. The most successful companies track the sharing and implementation of internal and external best practices. This lends itself to both process and business improvement measures when a practice is adopted.Retaining Future Leaders. Your most talented employees and future leaders want to gain new skills, meet new challenges and earn recognition and rewards. Another clear indicator of [lack of] learning is how many of these talented individuals choose to leave in a given time period. Recognizing the Cost of Not Learning. Calculate the lost productivity from failing to use best practices known elsewhere in the corporation. Or the cost of delay in everyone recognizing a marketplace shift of delays in bringing a new product or service to the market. If you repeat mistakes, how many customers do you lose? What’s the impact to the bottom line? These measures can be more anecdotal than systematic, but they can reveal a pattern. Creating, acquiring, interpreting, transferring and retaining knowledge Purposefully modifying its behavior to reflect new knowledge and insights.
As more and more markets became buyers' markets and the entrepreneurial problem became one of solving the shortage of customers rather than that of goods, the sales concept became the dominant idea guiding marketing. The sales concept maintains that a company cannot expect to automatically sell product to customers. It has to market its products and sales training companies play a pivotal role in this system. They show sales associates how to drive up their numbers, using a large arsenal of tactics, and an organized system of keeping track of leads.i>Sharing Best Practices. The most successful companies track the sharing and implementation of internal and external best practices. This lends itself to both process and business improvement measures when a practice is adopted.
“If it’s worth doing, it’s worth measuring.” “That which is measured improves.” Don’t let the breadth and types of potential measures become a barrier to action. People will often use the argument that results are too hard to quantify in order to resist making an investment in learning. Once you make the commitment to be a learning organization, the willingness to measure results will shift. You will find new ways to track the effectiveness of initiatives, allowing you to learn better and faster the next time. The need to prove the business value of learning will also diminish as people will be involved in their own learning on a daily basis. You will become a learning organization.
What is a Learning Organization?
David Garvin, Harvard Business School professor, captures the essence of a learning organization in his book, “Learning in Action”:
An organization skilled at:
With a
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