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Casual Articles - An Annual Strategic Planning Process for Small Businesses
Genuine Competence Increases Your Ability To Influence Others reativity. If you can afford it make it a paid weekend foliage or ski trip with this meeting being the focal point of the weekend and lots of time for people to bond personally too. The quicker this gets done the better your team is really – the more alignment in thinking anyway. However are you pushing the envelope of creativity and options? If this stretches out to several meetings witRemember that the more consistent and congruent you are in every aspect of your life, the more honest and genuine you’re perceived to be. If you believe in your message, you’ll practice what you preach. If you practice what you preach, you’ll be more authentic, and the door of trust will swing open for you. When you possess congruency, there’s no need to manipulate or camouflage. Trust increases when others can see that your words match your actions. This is called congruence. Agreement and harmony in verbal and nonverbal messages increases your ability to influence. When congruence is lacking, a red flag is raised and, either consciously or subconsciously, your listener will not give you his or her full trust. It’s like the clothes you wear every day. If your clothes Forward Thinkers Stay Ahead of the Curve Is Your Annual Strategic Planning Process Done?
Strategic Planning – Not Just For Fortune 2000 Companies
PART IIWhat is it like from a marketing perspective to be yesterday’s news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don’t have to put on our creativity cap to craft an innovative strategy.But, there’s a certain attractive quality around someone who markets his or her business on the edge. They stretch their thoughts and ideas into new territories to create an innovative way of packaging or presenting their product or service. Shifting ourselves to be forward thinkers, one step ahead of everyone else when it comes to marketing our business might be something to consider when attracting new customers and clients.Here are some ways to add some zip to your marketing.1. Try a new mental environment. In the last issue we discuss the need for a strategic plan, even in small companies, and the key questions that all managers, and even other employees must be able to answer for optimum results in your company. The Strategic Planning Process I Recommend: Team Meeting #1 - Brainstorming the “WHAT” – Most likely here the CEO puts the first stake in the ground, proposing “WHAT” the objectives are for the coming year. This is just a starting point for discussion really though. It might be as simple as a percentage growth goal, or as complex as a bunch of new market niches and/or product combinations to explore. There is much discussion about what is achievable, how and why or why not. This needs to be a safe environment to brainstorm, say anything and challenge everything. Your culture must not only allow, but must encourage dissent and heated discussion. Without this you will be growing a team of “yes men” (and women) that are there to simply validate what the CEO wants. At this point we are getting the team’s input on “What” we want to achieve this year. This can be a bottomless pit of time and discussions and at some point the CEO needs to decide on limits. Details should not be discussed unless they make the objectives impractical. This is more of a brainstorming meeting and can easily take several hours. I like to call these “Summits” and do them offsite to get people away from distractions and enhance creativity. If you can afford it make it a paid weekend foliage or ski trip with this meeting being the focal point of the weekend and lots of time for people to bond personally too. The quicker this gets done the better your team is really – the more alignment in thinking anyway. However are you pushing the envelope of creativity and options? If this stretches out to several meetings with It Does Matter To This One am Meeting #1 - Brainstorming the “WHAT” – Most likely here the CEO puts the first stake in the ground, proposing “WHAT” the objectives are for the coming year. This is just a starting point for discussion really though. It might be as simple as a percentage growth goal, or as complex as a bunch of new market niches and/or product combinations to explore. There is much discussion about what is achievable, how and why or why not. This needs to be a safe environment to brainstorm, say anything and challenge everything. Your culture must not only allow, but must encourage dissent and heated discussion. Without this you will be growing a team of “yes men” (and women) that are there to simply validate what the CEO wants. At this point we are getting the team’s input on “What” we want to achieve this year. This can be a bottomless pit of time and discussions and at some point the CEO needs to decide on limits. Details should not be discussed unless they make the objectives impractical. This is more of a brainstorming meeting and can easily take several hours. I like to call these “Summits” and do them offsite to get people away from distractions and enhance creativity. If you can afford it make it a paid weekend foliage or ski trip with this meeting being the focal point of the weekend and lots of time for people to bond personally too. The quicker this gets done the better your team is really – the more alignment in thinking anyway. However are you pushing the envelope of creativity and options? If this stretches out to several meetings witThe latest statistic by the Internet World Stat on active domain, i.e. active websites on the Internet is seventy-two millions three hundred thousand over sites.If you are one of the active website owner, congratulation! If you are one of those aspiring person who have some niche product or knowledge or skill and intended to venture into Internet Marketing and Online Business but taken aback by the sheer number of active websites, and thought to yourself, “What the heck, it won’t not make any difference?” Think again! Read the following story.A man was walking on the beach in the early morning enjoying the morning breeze and sun rise. He then saw from a distance, a teenager was picking up something and threw it into the sea as he walked alone the beach. The man was curious and walked fas Vending Business Opportunities Have Two Great Myths hat is achievable, how and why or why not. This needs to be a safe environment to brainstorm, say anything and challenge everything. Your culture must not only allow, but must encourage dissent and heated discussion. Without this you will be growing a team of “yes men” (and women) that are there to simply validate what the CEO wants. At this point we are getting the team’s input on “What” we want to achieve this year. This can be a bottomless pit of time and discussions and at some point the CEO needs to decide on limits. Details should not be discussed unless they make the objectives impractical. This is more of a brainstorming meeting and can easily take several hours. I like to call these “Summits” and do them offsite to get people away from distractions and enhance creativity. If you can afford it make it a paid weekend foliage or ski trip with this meeting being the focal point of the weekend and lots of time for people to bond personally too. The quicker this gets done the better your team is really – the more alignment in thinking anyway. However are you pushing the envelope of creativity and options? If this stretches out to several meetings witJoe was out walking one day, wondering how he could make more of a profit. As it was, it seemed difficult to raise his family off the income he was making. However, his full time job didn’t allow him to work much more. Joe simply sighed, went to the vending machine and bought his favorite soda.It was at this point that Joe realized something. Why couldn’t he own a few vending machines in order to make profit? Unfortunately, Joe had heard some things about the vending machine business that were not so good. He set the thought aside and walked back to his office building.However, the idea kept nagging at Joe. So, he decided to look up the truth about vending business opportunities. At this point, he found the two major myths that he was thinking about when he had bought his soda. How To Promote Your Self-Published Books ” we want to achieve this year. This can be a bottomless pit of time and discussions and at some point the CEO needs to decide on limits. Details should not be discussed unless they make the objectives impractical. This is more of a brainstorming meeting and can easily take several hours. I like to call these “Summits” and do them offsite to get people away from distractions and enhance creativity. If you can afford it make it a paid weekend foliage or ski trip with this meeting being the focal point of the weekend and lots of time for people to bond personally too. The quicker this gets done the better your team is really – the more alignment in thinking anyway. However are you pushing the envelope of creativity and options? If this stretches out to several meetings witWith careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed. Whether you've just published a book or have a book that isn't selling, now is the time to get to it; start promoting and marketing today!Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Invest in press release submitting software and set aside time every week to send out a press rel You Are Not Entitled to a Job! reativity. If you can afford it make it a paid weekend foliage or ski trip with this meeting being the focal point of the weekend and lots of time for people to bond personally too. The quicker this gets done the better your team is really – the more alignment in thinking anyway. However are you pushing the envelope of creativity and options? If this stretches out to several meetings without some clear agreement on the “what” then you should probably bring in an outside facilitator or advisor.R?sum? TipsSome basics about job hunting...First of all, nobody owes you a job! This obvious fact is often overlooked by the eager job hunter -- at least for a couple of months -- when he or she gives up looking for a job! Many people think employers should hire them because of their award-winning personality. You have got to have a little something to show for yourself besides your pretty smile. The simple truth is, you need to find a way to stand out from the crowd so that your potential employer will actually listen to what you have to say.A great r?sum? is the best place to start. Action statements about what you have accomplished really stick out on a r?sum?. Vague statements can really hurt your chances for a position. Your r?sum? is the firs Individual Department First Draft Developed - The team now goes away and individually prepares what they think is achievable for their department written down in terms of quarterly goals and priorities. This is 1-3 pages per department, not anything big, as it is still dynamic and just a proposal. Sometimes a list of potential projects and priorities, things to try and larger items for discussion is even sufficient at this stage. Avoid schedules at this stage, as you will most likely rearrange order and priorities. These senior people will seek out and meet with others to discuss dependencies, timelines and how they will accomplish some goals fairly informally. This off-line work should build enough confidence and framework to go to the next step and surface any conflict to be brought to the group for discussion. CEO Challenge and Review - CEO and most department heads should probably meet one-on-one to flush out these first drafts before meeting #2. Team Meeting # 2 – Validating “It” Can Be Done - Each team member now presents their goals to the team and explains the risks, resources needed and rough timeline (quarters) for objectives (if there is good communications the managers have already compared timelines offline to coordinate this some). They should also make it clear WHY these are the right objectives for the company this year. Obviously financial costs and the resulting financial performance should be e
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