Tags |
|
|
Links |
|
|
Casual Articles - The Small Retailer's Survival Guide - Part 7 - Are You Planning to Refit?
Do you know how to ask for what you want in a way that gets you results, especially when it comes to asking for referrals?When asking anyone for anything, there are 5 key elements to keep in mind (and use). When you do, it dramatically increases your chances of getting what you want.One of these elements is making sure that the person you're asking, is willing and able to do what you want. And this is one of the things most people often overlook, when asking for referrals.Think about the last time you asked someone for a referral. Did you check first to see if he or she was willing and able to give you the kind of referral(s) you wanted?Either way, did you get what you wanted? Why or why not?Well, here's an example of how you can apply the concept of verifying someone is willing and able to do what you want, when asking for a referral.Let's say you have a "lead" that you think is a good prospect for you.This "lead" could be a person or an organization. And since it's a "lead", it means that you probably don't know each other. So any conversation you have with them would have to start with a cold call. (For the difference bet
Things can still go wrong. Remember it is a gamble. The difference between chain stores and a single store is that the gamble is minimised and not usually life threatening with a chain. With a single store, if your refit goes wrong you could soon be out of business. Wha
Corporate Investment Recovery ProgramsEvery business eventually has items they no longer need. For some businesses this may be machine tools, processing lines, and even complete plants, while for others it’s overstocked inventory, end of life products, computers or vehicles. Most everything that flows through the billion dollar purchasing channels and supply chains of the world will some day be discarded or sold. In some situations these items may be relatively new and still in original packaging or recently installed, while in other cases the asset may be 50 years old and held together by duct tape. Managing items when they arrive at the end of their initial planned use is something that I, and others, call the Disposition Chain Management. This function is also referred to as “Investment Recovery” or “Surplus Asset Management”. By whatever name you call it, this is one of the single largest overlooked areas for most businesses.The Missed OpportunityThink of all the technology, resources and effort applied to purchasing management. The purchase of a $20,000 asset will likely involve certified purchasing managers, an RFQ, pre-approved vendors, multiple bidders, advanced purchasing systems and a wel
Most stores, large and small, will be refitted at some time or other. Refitting is carried out for a variety of reasons, including the following:
1. The fixtures are getting grubby and are in need of refurbishment or replacement
2. Inevitably products will have changed over time, rendering the existing fixtures unsuitable
3. New merchandising ideas have come along that promise greater sales and or profit, warranting a refit
4. A big product promotion takes place that requires a change of layout and refit
5. A struggling store refits in order to revitalize sales
Gamble
Refitting your store and remerchandising your products is not for the faint hearted! The smaller your business, the bigger is the gamble - and refitting is ALWAYS a gamble. The large multiple chain stores build up a bank of experience in refitting. They can pilot different fixtures, point of sale and product ranges in one or two stores only, as a way of gauging reaction before they do it on a bigger scale.
Things can still go wrong. Remember it is a gamble. The difference between chain stores and a single store is that the gamble is minimised and not usually life threatening with a chain. With a single store, if your refit goes wrong you could soon be out of business. What
If you are looking for home based employment, you may want to consider looking into home typing jobs. The benefits of working as a home based typist are many. You can usually set your own hours, work from your home computer and the work it's self is generally rather enjoyable.Most successful home based typists have basic computer skills and can type fast yet accurately. As with any work at home job, it also helps to have a great degree of self discipline. It can really be tough to make yourself sit down and work with a sink full of dishes yet to be done. Despite this, home typing jobs can be a great way to make extra money from home, part time or full time.If you are looking to work from home and are considering a home typing job, here are five tips to help you in your job search.Tip #1 Search the top classifieds sites daily for new home typing job opportunities. Craigslist.com often has listings for those hard to find work at home jobs. Another little known resource is Backpage.com which is very similar to Craigslist. If your search turns up nothing, don’t be discouraged - search again tomorrow, you never know when the perfect job offer will show up.Tip #2 Have your resume ready. You won’t always need it, but
2. Inevitably products will have changed over time, rendering the existing fixtures unsuitable
3. New merchandising ideas have come along that promise greater sales and or profit, warranting a refit
4. A big product promotion takes place that requires a change of layout and refit
5. A struggling store refits in order to revitalize sales
Gamble
Refitting your store and remerchandising your products is not for the faint hearted! The smaller your business, the bigger is the gamble - and refitting is ALWAYS a gamble. The large multiple chain stores build up a bank of experience in refitting. They can pilot different fixtures, point of sale and product ranges in one or two stores only, as a way of gauging reaction before they do it on a bigger scale.
Things can still go wrong. Remember it is a gamble. The difference between chain stores and a single store is that the gamble is minimised and not usually life threatening with a chain. With a single store, if your refit goes wrong you could soon be out of business. Wha
Private practice marketing is highly competitive. Entrepreneurs are willing to spend hundreds and many times thousands of dollars trying to market their practice.But did you know that the absolutely most powerful ways to market your practice do not cost a thing? Read on to discover the top 7 no cost strategies to powerfully market your practice.The top 7 free ways to market your practice1. Create an Effortless Referral System - There are three and only three things you need to do to create a referral system that keeps your calendar full:1 - Get your name in front of your ideal clients and those that refer them. 2 - Do great work. 3- Keep your name in front of your ideal clients and those that refer them.2. Talk Your Way to More Clients - Speaking engagements are the second best way to market your practice. If you talk to your clients, you can speak in public. You can even make money doing this by selling your information products in the back of the room.3. Write Your Way to More Clients - Would you like to create an endless and unstoppable stream of prospects, publicity and profits? Then write articles in your niche and submit them to the article directories. Everyday I get new business
4. A big product promotion takes place that requires a change of layout and refit
5. A struggling store refits in order to revitalize sales
Gamble
Refitting your store and remerchandising your products is not for the faint hearted! The smaller your business, the bigger is the gamble - and refitting is ALWAYS a gamble. The large multiple chain stores build up a bank of experience in refitting. They can pilot different fixtures, point of sale and product ranges in one or two stores only, as a way of gauging reaction before they do it on a bigger scale.
Things can still go wrong. Remember it is a gamble. The difference between chain stores and a single store is that the gamble is minimised and not usually life threatening with a chain. With a single store, if your refit goes wrong you could soon be out of business. Wha
Being your own boss is one of the greatest entrepreneurial thrills. After years of working for others, you have the opportunity to call the shots for your own business; your destiny is finally in your own hands--and so is that of your employees. The impact of this realization is more than some people can handle.Some become bosses who bark out orders, while others try to be everyone's friend. Most feel that they have to be the first ones in and the last ones to leave. Just about every entrepreneur feels the fear of working without the safety net that the corporate job provided. Yes, financial independence is a real possibility, but so is bankruptcy.If fear takes reign, we become controlling, demanding and unreasonable bosses. Being first in and last out eventually takes its toll, so we hire Managers. These new bosses watch and learn, hoping to duplicate our success, and therefore guarantee their rank and position within the company. Boss begets boss, and the spiral of rigidity gains momentum. A boss-driven enterprise can be successful monetarily but often fails to reach its full potential. Employees resent this type of boss in the same way that cellmates resent the prison guards who have control over them.Leadership is differen
Things can still go wrong. Remember it is a gamble. The difference between chain stores and a single store is that the gamble is minimised and not usually life threatening with a chain. With a single store, if your refit goes wrong you could soon be out of business. Wha
The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error. Some of the ways to get clients are: contact previous employers; mailing lists; cold call your target market; attend group meetings and seminars for your target market (conventions for doctors, lawyers; computer seminars); attend local Chamber of Commerce meetings; join groups related to your target market; if your target market uses a specific system, for example accountants use the SafeGuard system, contact them and tell them that you are available to teach them how to use the system or you can do it for them. Knock on doors and call others in your line of business for overload work, or clients they have trouble working with. Send surveys to your clients. This will also help you to obtain testimonials. Do a general survey of your target market. This will give you better leads. For example, for my classes, I have a survey I use that contains, what type of equipment is being used, what type of programs they are using, and whether or not they do desk top publishing in-house. This survey gives me the name, address, and phone number of
Things can still go wrong. Remember it is a gamble. The difference between chain stores and a single store is that the gamble is minimised and not usually life threatening with a chain. With a single store, if your refit goes wrong you could soon be out of business. What can go wrong? Firstly, the refit process itself may go awry. It may overrun and force closure, or partial closure, of your store for an excessive amount of time. Fixtures may not fit correctly. You may find that you open your store with an aisle blocked off from customers due to an unfinished, loose or dangerous fixture. You may also discover that the customer flow around the store has not worked out the way you expected, with bottle-necks in one area and a large dead area elsewhere.
Also, lurking in the background and waiting to pounce are the dreaded unintended circumstances. Even the most well thought through plans can go wrong at execution when something you didn't expect - or have simply overlooked - comes back to bite you. It may be that your are blocking a fire exit (illegal in many jurisdictions). It may be that a fixture that requires electricity has no safe power source nearby. The reason why store refitting is such a gamble is that you will probably be losing trade whilst struggling to fix the problems and even if you have fixed everything, the sales won't materialize. With a single store you may be gambling your fa
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/44697/casualarticles-The-Small-Retailers-Survival-Guide--Part-7--Are-You-Planning-to-Refit.html">The Small Retailer's Survival Guide - Part 7 - Are You Planning to Refit?</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/44697/casualarticles-The-Small-Retailers-Survival-Guide--Part-7--Are-You-Planning-to-Refit.html]The Small Retailer's Survival Guide - Part 7 - Are You Planning to Refit?[/url]
Related Articles:
Train Your Customers To Be Your Restaurant's Best Friend With A Frequent Diner Program
Catching in a Pitch Meeting: The Key to Listening
Become The Squeaky Wheel and Watch Your Business Skyrocket!
Bookmark it:
|