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Casual Articles - Do You Have A Strategic Plan?
Do you know your audiences? I mean really know them. I’ve just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. Common traits and common media habits are a couple of the characteristics we uncovered. In this particular case, the audience was high net worth individuals who tend to b
Wonderful. The problem with setting goals for a person is there is often no basis o
Who would ever thought that in the passage of time, fund raising softwares will be created? In retrospect, it was as easy as handling down an allowance to your children when you send them to school that morning. Now, it has risen up with innovative technology so it will be more faster than ever. This is also in to accommodate donations that will come from different corners of the globe. You cannot expect a particular person who hails from Australia to travel to the United States just to help out the victims of hurricane Katrina. In practical sense, he would either deposit an amount desired in a particular bank account or visit a website o
I have thought about this time and again meeting and working with executives who have taken on new roles in their organization or taken on a new role in another organization. They plan. They spend hours and days planning. They plan with others and they plan on their own. They plan the business from top to bottom. Then they unleash the behemoth on the company. We won’t go into the success or otherwise of this exercise today.
The one thing they don’t consider is planning for themselves. Planning their lives. Now I am not a life coach or therapist but you’d think that some where along the way they would have figured out they needed a plan for their own actions. I say actions because a plan is pretty useless unless it’s acted on. People often have goals. Woopee. Setting goals has become the thing to do in business today. People will sell you courses on setting goals. People will coach you in setting goals. HR folks chase you down until you’ve filled in their form, decided on a set of goals and had them signed off.
Wonderful. The problem with setting goals for a person is there is often no basis o
Read any book on sales or proposal writing. Go on a sales training course. One of the first topics that will be covered is features, advantages and benefits. Ultimately, any proposal whether verbal or written down has to persuade someone to take an action and this is done by demonstrating the benefits of taking that course of action.In a smaller sale, especially with products it is often easy to list benefits, but with larger proposals you will have to search harder to understand the client’s business problem and explain the benefits of your solution – that is, how effectively and efficiently your solution solves their business pro
The one thing they don’t consider is planning for themselves. Planning their lives. Now I am not a life coach or therapist but you’d think that some where along the way they would have figured out they needed a plan for their own actions. I say actions because a plan is pretty useless unless it’s acted on. People often have goals. Woopee. Setting goals has become the thing to do in business today. People will sell you courses on setting goals. People will coach you in setting goals. HR folks chase you down until you’ve filled in their form, decided on a set of goals and had them signed off.
Wonderful. The problem with setting goals for a person is there is often no basis o
Many people know the value of newspaper inserts, dircet mail, and sales flyers, but drop the ball when it comes to making people react to them. Obviuosly, it is always a better looking flyer when professional designers and copywriters are used. But, even they sometimes miss the boat on getting action. The best way to get any action on your sales flyer is to "give your customer a reason to come in and try you out". That's right, the "what's in it for me" approach. Think of yourself like a consumer. What would it take to get you to try a new product, or try a new vendor, etc.?It is all in "The Offer". Yes, you may not make as much mo
The one thing they don’t consider is planning for themselves. Planning their lives. Now I am not a life coach or therapist but you’d think that some where along the way they would have figured out they needed a plan for their own actions. I say actions because a plan is pretty useless unless it’s acted on. People often have goals. Woopee. Setting goals has become the thing to do in business today. People will sell you courses on setting goals. People will coach you in setting goals. HR folks chase you down until you’ve filled in their form, decided on a set of goals and had them signed off.
Wonderful. The problem with setting goals for a person is there is often no basis o
In most countries they are hostels for people who travel so they have a place to stay for one or two nights. Many people who visit may not have the money to stay in expensive hotel rooms. Having enjoyed the hospitality of hostels in other countries and even here in the United States, while driving my bicycle from Oregon to Mexico it seems like a wonderful idea.There should be more hostels in the United States of America and in our larger cities there are hostels and they are available, but sometimes people do not know where they are and they need better public relations and promotion to alert travelers of their existence. Word-o
Wonderful. The problem with setting goals for a person is there is often no basis o
What do most companies do when one of their major brands is hit by a price attack?The classic response is “wait and see.” Wait and see if it affects our sales. Wait and see if the competitor can hang in there financially for the long haul. Wait and see if our customers come back after trying the low-priced alternative.What would your company do if a major competitor suddenly cut its price substantially? Be prepared. The leader should be emotionally ready to strike back.What would you do? Are you sure?As the battle for Migraine Mountain proved, there would have been plenty of business for both Johnson & Johnson’
Wonderful. The problem with setting goals for a person is there is often no basis on what to set goals for. OK lose weight, increase my salary, win an promotion etc. Well what do you base these goals on? I have seen business coaches, trainers and HR folk giving people a form and saying give me your goals for this year. Guess what? Whatever is written down is hooey and will never do a thing for anybody. All it did was place a check mark in a box. Listed goals. Good boy, Sit.
Having said all that, it’s actually vital that you do in fact have goals but it’s the process of getting you there that’s going to make the difference between a basic exercise and you actually achieving them.
So what does that mean?
Well in business strategy we may follow the time honored a SWOT analysis or Porter Analysis and budgets. We may even be more creative, who knows. The fact of the matter is there are tools and programs designed to help this. We take the top team off to a great resort spend a few days whip a plan into shape, often with the help of some expensive suited consultant. Send off to the fin
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