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Casual Articles - Leverage and My Mistakes
Your business reputation is with you everyday and even when you are not at work. If you are known for unbelievable customer service, then people will be talking about you at all times. When you go to any length to keep the customer happy, you can count on them letting others know about your service. In a previous chapter I talked about the car salesperson that went as far as taking his customers to work when their car is in for service. He bent over backwards and the word of mouth spread was fantastic. He still outsells everyone and he does not advertise he just keeps in touch.This car salesman also stands behind the products he sells. I remember one incident when a new car was
As a small business owner I know that many of us start up our business
Laundry soaps - These soaps are generally thought of as mild soaps used for lifting soil, grease and organic compounds from an assortment of fabrics. Laundry detergents are formulated to work under varying conditions. Laundry detergents come in powders, liquids and gels and can work in all water temperatures. Laundry detergents are most effective when used in warm or hot water especially when removing grease or heavy soil.Kitchen soaps - The two main types of kitchen soaps are dish detergents and cleansers. Dish detergents are formulated to cut through grease, suspend the soil particles in the foam and leave a no residue shine. Hand dish washing detergents are made to work
The program was reviewing the implementation of an automated cash register system in a food / retail shop. It showed how under a new system that all the cash registers were touch screens which accurately recorded all the information pertaining to each sale and then directly put that information into the accounting software. It also showed that now the shop owner, from her home, could get reports on how productive each staff member was, what sales were per hour, what areas were moving quickly etc. What great tool for leverage for this business owner.
As a small business owner I know that many of us start up our business
What message from Mom (or Dad) sticks with you? Is it “Always wear clean underwear”? How about “If you can’t say something nice, don’t say anything at all”? Or is it something else entirely? Mine is “Clean your plate.” (This could explain the excess poundage around my hips!)These bits of advice stick with us for one big reason – REPETITION. You and I heard these messages again…and again…and again.That’s the marketing communications lesson for the day. If you want your audience to absorb your message, repeat it. And I don’t mean two or three times, either. Current wisdom says it can take nine or more repetitions for a message to sink in.Wondering why it ta
The program was reviewing the implementation of an automated cash register system in a food / retail shop. It showed how under a new system that all the cash registers were touch screens which accurately recorded all the information pertaining to each sale and then directly put that information into the accounting software. It also showed that now the shop owner, from her home, could get reports on how productive each staff member was, what sales were per hour, what areas were moving quickly etc. What great tool for leverage for this business owner.
As a small business owner I know that many of us start up our business
Do you know the lifetime value of a customer? If you knew, you would take better care of your customers. Good customers are like comic books and baseball cards. Who would have thought they would become so valuable over time. The better we take care of them, the greater value they yield. It makes me wonder how much Spider-Man or my Mickey Mantle card might be worth on eBay today.Customer Life Time Value CalculatorI was working with a client, when the question came up about the value of a customer. I created a simple equation that calculated the true value of his customer. It was surprising to learn how much each of his customers was worth to him a
As a small business owner I know that many of us start up our business
The term time management is somewhat of an anomaly because we can’t actually manage time! Telling delegates this at the beginning of a time management course can produce some frowning faces. We quickly move on to suggest that what we can do though is to manage ourselves in relation to time, we can control how we use time and we can control how we spend it.Time Management courses are attended by many different types of people and, in a sense, that’s another of the fun factors. Learning about what other people do and how they manage their time is not only interesting, but also gives insight that is beneficial to all attendees. Our company has welcomed all levels of organizatio
As a small business owner I know that many of us start up our business
If you are reading this article I bet you are interested in online business, or more precisely, internet business. Internet is for sure the most content-rich, most convenient tool to get the most updated information about anything. And since people found that placing a banner in a website or sending out thousands of email can generate more income than they can ever imagine, internet becomes the biggest bazaar with lots of business opportunities mankind ever created.There are millions internet users nowadays, both of us are one of them, you must have experiences that someone send you an email talking about a new online business opportunity that will turn you from broke to a milli
As a small business owner I know that many of us start up our businesses and implement our own strategies for many areas including accounting and data recording. We'll use a normal cash register, or a ledger book, or if you're adept with a spreadsheet like I am, you can pretty much make up your own system for anything to do with recording.
The problems then come when:
you want to go on holiday (no-one will ever understand your system like you do) your company grows (a manual / spreadsheet based system is great when there's 2 or 8 people to look after, try looking after 50-500 like this and see what a tax on your time it is) if like me - you sell your business (the time you even need to take to train someone else to d
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