Tags |
|
|
Links |
|
|
Casual Articles - Sun Zi Art of War - Using Direct and Indirect Forces to Achieve Competitive Advantage
How well do you know your competition? I have talked with sales professionals who couldn’t even make a list of their competitors. There is no doubt that you should be a stone cold, flat out expert on the competition in several aspects: 1.Their strengths 2.Their liabilities (all competitors have the
Businesses that realize that advertisements are an investment and those that use creative strategies to advertise their products in a cost effective manner are the most successful businesses. Advertisements have great influence and a good, carefully executed advertising strategy can significantly boost sales and impro
In the first sentence, Sun Zi mentioned to use direct force to match the enemy and using indirect force to win the enemy. And in the next few sentences, he mentioned that the combinations of these two types of forces are infinite and its interactions and can produce wonderful results. So how do we apply this wisdom into business?
BUSINESS APPLICATION
Direct forces in war would be analogous to the quality (or price) of your services or products in business. The indirect forces in war would be analogous to the intangibles like branding (the feelings you want your consumer to be associated with when they use your product or services.) or service level in business. Now, quality and price can be easily mimicked but it is the intangibles that are difficult to replicate, it usually gives a business a sustainable competitive edge over his rivals and allows differentiation between products and services easily thus the reason why I called it the indirect forces. Township Story
Called by many names; townships, informal settlements, or squatter camps, they are an integral part of South African life, both in rural and urban areas. A collection of ramshackled structures made of corrugated iron, cardboard, wood, fencing, whatever can be found to create a home. The roads between the shacks are be
In the first sentence, Sun Zi mentioned to use direct force to match the enemy and using indirect force to win the enemy. And in the next few sentences, he mentioned that the combinations of these two types of forces are infinite and its interactions and can produce wonderful results. So how do we apply this wisdom into business?
BUSINESS APPLICATION
Direct forces in war would be analogous to the quality (or price) of your services or products in business. The indirect forces in war would be analogous to the intangibles like branding (the feelings you want your consumer to be associated with when they use your product or services.) or service level in business. Now, quality and price can be easily mimicked but it is the intangibles that are difficult to replicate, it usually gives a business a sustainable competitive edge over his rivals and allows differentiation between products and services easily thus the reason why I called it the indirect forces.<
Does it make sense to become franchise consultant these days? Would this make a good career choice? Well franchising is a very rewarding field and good franchise business consultants are needed, as the failure rates for Franchising Companies is 75%.The franchisee failure rate is very low and especially low cons
BUSINESS APPLICATION
Direct forces in war would be analogous to the quality (or price) of your services or products in business. The indirect forces in war would be analogous to the intangibles like branding (the feelings you want your consumer to be associated with when they use your product or services.) or service level in business. Now, quality and price can be easily mimicked but it is the intangibles that are difficult to replicate, it usually gives a business a sustainable competitive edge over his rivals and allows differentiation between products and services easily thus the reason why I called it the indirect forces.<
Are you ready to start your residential cleaning service? Once you've purchased the supplies and equipment, obtained the necessary insurance, and hired your crew you will be looking for clients. Your cleaning customers will have questions for you - everything from the training you give your employees to your rates t
Good customer service is vital for the success of any business or job that deals with the public. If the following three things are done consistently, customers will happily return to a business.1. Courtesy and respect toward others at all times.2. Knowledge of the product and if that knowledge is lack
For instance, if you want a nice meal with romantic ambience, would you go to Burger King or McDonalds? If you want cheap food, would you want to go to a high class restaurant with dedicated waiters? What makes you prefer a certain restaurant over others when what they serve to you are basically steaks?
Let us further the restaurant example. Imagine there two restaurants, they serve good sirloin steaks, beef from Kobe, extremely good gravy and same pricing. But one is dirty and the other is extremely clean, almost to the extent of dust free. Which restaurant would you go to? Note here is that it does not cost much to have a clean toilet in your restaurant, but think of the immense attraction you would have on hygiene-conscious clients? So this is one way of using indirect forces to win over your rivals in business.
With that in mind, you can see that there are infinite areas of applying direct and indirect forces in your business. Use direct forces to replicate what your rivals are having and use indirect forces to differentiate yourse
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/44514/casualarticles-Sun-Zi-Art-of-War--Using-Direct-and-Indirect-Forces-to-Achieve-Competitive-Advantage.html">Sun Zi Art of War - Using Direct and Indirect Forces to Achieve Competitive Advantage</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/44514/casualarticles-Sun-Zi-Art-of-War--Using-Direct-and-Indirect-Forces-to-Achieve-Competitive-Advantage.html]Sun Zi Art of War - Using Direct and Indirect Forces to Achieve Competitive Advantage[/url]
Related Articles:
Physical Therapy Marketing Secrets: Step-by-Step Instruction
Bookmark it:
|