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Casual Articles - Strategic Planning Must Include a Strategic Action Plan Filled with WAY SMART Goals
Six Steps To Developing A Marketing Message That SellsAll too often companies spend a lot of time and money developing their logo and the graphic look and feel of their promotional materials - important aspects of effective marketing - while giving only cursory consideration to their marketing message - an equally important component to successfully promoting your bu er with all the changes in the 21st century business world, workplace and workforce, the SMART criteria need to expand to include three additional criterion.
- All goals should be written. By having a strategic action plan that includes all written goals helps to keep focus on the desired end
Want Business Success? Think a Little DifferentlyWhile many jobs for American MBA graduates are going overseas, those who have MFA’s will be in great demand. According to Gartner Inc, by 2008, 40 percent of IT jobs for MBA’s will be outsourced to workers overseas. The reason? A person can fill in a spreadsheet from India as easily as from Silicone Valley for one Strategic planning is all about who does what by when. Even though this is a solid small business strategy to high level business strategy, implementing a strategic plan is a constant and consistent business issue. The reason is usually two-fold:
- There is not a strategic action plan.
- The SMART goal criteria are lacking.
A strategic action plan is part of the strategic plan. This simple working document contains:
- Foundational statements of the organization – vision, values and mission
- Critical goal categories and respective goals for each category
- Key Performance indicators or what some call a dashboard that are monitored on pre-determined basis
The benefits of a strategic action plan are many from seeing immediate accomplishments to strengthening the motivation in strategic planning. Many individuals in business know about the basic criteria for consistent goal achievement:
- Smart
- Measurable
- Achievable
- Realistically set hit (stretch)
- Target date, time driven
These criteria have been around for many years. However with all the changes in the 21st century business world, workplace and workforce, the SMART criteria need to expand to include three additional criterion.
- All goals should be written. By having a strategic action plan that includes all written goals helps to keep focus on the desired end r
The China ShiftI have been involved in a number of online business ventures and I can honestly say that the best thing I ever did was to outsource my time and effort. So, I have used people in India and Pakistan for a good deal of my daily chores. But outsourcing is taking on a new and more important persona in the form of Chin MART goal criteria are lacking.
A strategic action plan is part of the strategic plan. This simple working document contains:
- Foundational statements of the organization – vision, values and mission
- Critical goal categories and respective goals for each category
- Key Performance indicators or what some call a dashboard that are monitored on pre-determined basis
The benefits of a strategic action plan are many from seeing immediate accomplishments to strengthening the motivation in strategic planning. Many individuals in business know about the basic criteria for consistent goal achievement:
- Smart
- Measurable
- Achievable
- Realistically set hit (stretch)
- Target date, time driven
These criteria have been around for many years. However with all the changes in the 21st century business world, workplace and workforce, the SMART criteria need to expand to include three additional criterion.
- All goals should be written. By having a strategic action plan that includes all written goals helps to keep focus on the desired end
Tracking Your Marketing DollarsA client recently asked, "I don't have a formal marketing budget, so how much should our company spend on marketing?"There is no simple answer because all companies have different marketing goals, different target audiences and staffing varies for sales and marketing follow up.Ideally, good marketing >Key Performance indicators or what some call a dashboard that are monitored on pre-determined basis
The benefits of a strategic action plan are many from seeing immediate accomplishments to strengthening the motivation in strategic planning. Many individuals in business know about the basic criteria for consistent goal achievement:
- Smart
- Measurable
- Achievable
- Realistically set hit (stretch)
- Target date, time driven
These criteria have been around for many years. However with all the changes in the 21st century business world, workplace and workforce, the SMART criteria need to expand to include three additional criterion.
- All goals should be written. By having a strategic action plan that includes all written goals helps to keep focus on the desired end nning.
Many individuals in business know about the basic criteria for consistent goal achievement:
- Smart
- Measurable
- Achievable
- Realistically set hit (stretch)
- Target date, time driven
These criteria have been around for many years. However with all the changes in the 21st century business world, workplace and workforce, the SMART criteria need to expand to include three additional criterion.
- All goals should be written. By having a strategic action plan that includes all written goals helps to keep focus on the desired end
Sales Managers Need To Be Adept Jugglers And Trained DiplomatsAs a manager you have a juggling act to perform, one which balances different points of view, and often requires considerable diplomacy.Classically these are the viewpoints of:• Yourself• The organisation• Your department (or division, section)• Your people• External conta er with all the changes in the 21st century business world, workplace and workforce, the SMART criteria need to expand to include three additional criterion.
- All goals should be written. By having a strategic action plan that includes all written goals helps to keep focus on the desired end results. Even repetitive goals as making 20 phone calls per day need to be written someplace within the strategic action plan.
- All goals should be aligned to the strategic plan. This is part of the planning process. Additionally, the goals need to be aligned to each employee’s personal action plan.
- All goals need to be yours. Even though the strategic action plan contains organizational goals, each employee needs to own these goals. The What's In It for Me (WIIFM) leads to the What's In It For Us (WIFFU). Today's workforce is far different than 50 years ago. Assembly line mentality no longer drives today’s workforce. Knowledge workers demand to know that their efforts are important.
W.A.Y. S.M.A.R.T. goals within the strategic action plan will help in the implementation of the strategic plan. Just give it a try for 30 to 90 days and experience the results.
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