Find new and easy ground to compete.

Find the ground where customers cannot afford a particular expensive service of one kind or another and offer them perhaps lower quality of the same service but affordable one.

Always remember that when the PC started to appear, any secretary at the time could type faster on the Typewriter than on the 8080 PC Chip.

Desktop photocopier, where no match to the large copiers when they were first introduced, but people liked the convenience of the desktop copier and a revolution was in the making.

This is called “disruptive innovation” that you need to study and understand well.

Just “Google” the term “disruptive innovation" and you will be on your way.

Fourth Step - The Leadership

Get your leadership principles right in order for your people and the customers to follow you:

• Caring For concern for the people and the customers
• Intelligence So that you see the opportunity and the changing climate
  Postcard Direct Mail Marketing: 15 Ways To Grab Attention
  If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients. feature a wacky photograph use a photo of your product in an unusual setting make an outrageous (but true) claim state your unique selling promise in an intriguing way present your prospect's problem (the one that your product or service solves) in a compelling wayask a provocative question, and put the answer on Side B feature a short quiz that stimulates interest in what yo
  Using this powerful Strategic System you will in five easy steps create your strategic plan in one day.

  It is so simple that people may prefer to spend so much money hiring consultants to give them the same strategic planning result, all be it, in more days and with elaborate language.

  But such is life... Our overall strategic system consists of two major parts:-

  1- What is your strategic position (strategic planning)

  2- How to advance that position (strategy)

  One word of caution: Strategy is not Strategic Planning. Strategic planning is done in a controlled static environment. Strategy deals only with changes in the field of operation and how you strategize to reach your mission and goals.

  In this article we will only deal with first major part of strategic planning or positioning. Five elements or steps must be considered, analysed and formulated in the creation of any strategic plan for whatever purpose you have in business or in life.

  • The Mission
  • The Climate
  • The Ground
  • The Leadership
  • The Methods
  Getting these five elements or steps right before any execution or venturing into business, is a sure way of success in any endeavour in business or in life.

  First Step - Your Mission

  The mission is what unify or create unity between the leader of the business, the people working in business and the customers.

  It is not good enough to create a mission stating that you will be the best company in this sector or another. A mission is much more serious and practical than that.

  President Kennedy during his visit to NASA bumped into a “cleaner” in one of the corridors... he asked him “What do you do here?” The man replied “Mr President... I am putting a man on the moon”. Well now this is an organization with a mission.

  the leadership of the organization its workers and the country at large are simply united in one mission. If their mission was to create the fastest and biggest Shuttle for example or to be the slickest organization on the face of the earth, then it would not have had a mission. There are probably thousands of organizations that we never heard or will hear about that have such a mission.

  We really only hear about organization whose mission is to put a “man on the Moon”.

  Second Step - The Climate

  The climate is about “What is changing” that is creating an opportunity for your business and the timing for suitability to all involved, employees and customers.

  Climate is what generally gives a strategy an edge and where all opportunities flows from, created and sustained.

  In an age of fast communication and the global village, climate has changed for example in the travel industry.

  Cheaper and cheaper means of traveling needed to be created. Easy Jet and others rushed into exploiting the opportunity and created empires.

  Google, Yahoo, Amazon, eBay and the rest saw a similar climate change and jumped at the opportunity to create their own empires.

  What is changing?; is your source of creating a business to succeed and flourish.

  Are you watching closely?

  Third Step - The Ground

  The Ground is where you chose to compete.

  There is difficult ground and an easy one; there is intersected ground and a dangerous one.

  Chose your ground and where to compete wisely...

  Chose the ground where your strength matches your competitors’ weakness.

  Thus creating a competitive advantage that you will certainly need in order to win.

  New grounds are being created every day.

  The Internet and the World Wide Web didn’t exist 10 years ago.

  Now Google in mere 7 years of operation is getting bigger and more profitable than HSBC Bank or Bank of America.

  With a $160 billion capitalization of this giant of a company, we could all learn one or two things about planning and strategy.

  Find new and easy ground to compete.

  Find the ground where customers cannot afford a particular expensive service of one kind or another and offer them perhaps lower quality of the same service but affordable one.

  Always remember that when the PC started to appear, any secretary at the time could type faster on the Typewriter than on the 8080 PC Chip.

  Desktop photocopier, where no match to the large copiers when they were first introduced, but people liked the convenience of the desktop copier and a revolution was in the making.

  This is called “disruptive innovation” that you need to study and understand well.

  Just “Google” the term “disruptive innovation" and you will be on your way.

  Fourth Step - The Leadership

  Get your leadership principles right in order for your people and the customers to follow you:

  • Caring For concern for the people and the customers
  • Intelligence So that you see the opportunity and the changing climate
    When Managers Play the PR Card
    The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives.Playing that public relations card means they’ve decided to pursue their objectives by reaching, persuading and moving those outside audiences whose behaviors most affect their organizations, to actions those managers desire.Here’s a blueprint to help them do just that: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.In other words, here is the PR
    or in life.
    • The Mission
    • The Climate
    • The Ground
    • The Leadership
    • The Methods
    Getting these five elements or steps right before any execution or venturing into business, is a sure way of success in any endeavour in business or in life.

    First Step - Your Mission

    The mission is what unify or create unity between the leader of the business, the people working in business and the customers.

    It is not good enough to create a mission stating that you will be the best company in this sector or another. A mission is much more serious and practical than that.

    President Kennedy during his visit to NASA bumped into a “cleaner” in one of the corridors... he asked him “What do you do here?” The man replied “Mr President... I am putting a man on the moon”. Well now this is an organization with a mission.

    the leadership of the organization its workers and the country at large are simply united in one mission. If their mission was to create the fastest and biggest Shuttle for example or to be the slickest organization on the face of the earth, then it would not have had a mission. There are probably thousands of organizations that we never heard or will hear about that have such a mission.

    We really only hear about organization whose mission is to put a “man on the Moon”.

    Second Step - The Climate

    The climate is about “What is changing” that is creating an opportunity for your business and the timing for suitability to all involved, employees and customers.

    Climate is what generally gives a strategy an edge and where all opportunities flows from, created and sustained.

    In an age of fast communication and the global village, climate has changed for example in the travel industry.

    Cheaper and cheaper means of traveling needed to be created. Easy Jet and others rushed into exploiting the opportunity and created empires.

    Google, Yahoo, Amazon, eBay and the rest saw a similar climate change and jumped at the opportunity to create their own empires.

    What is changing?; is your source of creating a business to succeed and flourish.

    Are you watching closely?

    Third Step - The Ground

    The Ground is where you chose to compete.

    There is difficult ground and an easy one; there is intersected ground and a dangerous one.

    Chose your ground and where to compete wisely...

    Chose the ground where your strength matches your competitors’ weakness.

    Thus creating a competitive advantage that you will certainly need in order to win.

    New grounds are being created every day.

    The Internet and the World Wide Web didn’t exist 10 years ago.

    Now Google in mere 7 years of operation is getting bigger and more profitable than HSBC Bank or Bank of America.

    With a $160 billion capitalization of this giant of a company, we could all learn one or two things about planning and strategy.

    Find new and easy ground to compete.

    Find the ground where customers cannot afford a particular expensive service of one kind or another and offer them perhaps lower quality of the same service but affordable one.

    Always remember that when the PC started to appear, any secretary at the time could type faster on the Typewriter than on the 8080 PC Chip.

    Desktop photocopier, where no match to the large copiers when they were first introduced, but people liked the convenience of the desktop copier and a revolution was in the making.

    This is called “disruptive innovation” that you need to study and understand well.

    Just “Google” the term “disruptive innovation" and you will be on your way.

    Fourth Step - The Leadership

    Get your leadership principles right in order for your people and the customers to follow you:

    • Caring For concern for the people and the customers
    • Intelligence So that you see the opportunity and the changing climate
      Ohio Has Some Serious Business History
      Ohio has the word entrepreneur written all over the state. Great historical figures are gone now, but their legacy lives on. In Dayton, the Patterson’s and the Wrights left a legacy, which might be a tough one to live up to for these early pioneers shaped aviation history.In Akron, the Rubber Barons made their d?but. Entrepreneurs who assisted us in every aspect of modern life with innovations and trial and errors, which helped us get to the moon, space, win WWII, race cars, play sports, protect us in hospitals and of course mobility of the modern automobile. If they were today to drive around and see it all much would impress them, but much would certainly upset them and they would go out and fix it.Maybe OH and some of these other places might want to consult the writings and thoughts of these great men
      he country at large are simply united in one mission. If their mission was to create the fastest and biggest Shuttle for example or to be the slickest organization on the face of the earth, then it would not have had a mission. There are probably thousands of organizations that we never heard or will hear about that have such a mission.

      We really only hear about organization whose mission is to put a “man on the Moon”.

      Second Step - The Climate

      The climate is about “What is changing” that is creating an opportunity for your business and the timing for suitability to all involved, employees and customers.

      Climate is what generally gives a strategy an edge and where all opportunities flows from, created and sustained.

      In an age of fast communication and the global village, climate has changed for example in the travel industry.

      Cheaper and cheaper means of traveling needed to be created. Easy Jet and others rushed into exploiting the opportunity and created empires.

      Google, Yahoo, Amazon, eBay and the rest saw a similar climate change and jumped at the opportunity to create their own empires.

      What is changing?; is your source of creating a business to succeed and flourish.

      Are you watching closely?

      Third Step - The Ground

      The Ground is where you chose to compete.

      There is difficult ground and an easy one; there is intersected ground and a dangerous one.

      Chose your ground and where to compete wisely...

      Chose the ground where your strength matches your competitors’ weakness.

      Thus creating a competitive advantage that you will certainly need in order to win.

      New grounds are being created every day.

      The Internet and the World Wide Web didn’t exist 10 years ago.

      Now Google in mere 7 years of operation is getting bigger and more profitable than HSBC Bank or Bank of America.

      With a $160 billion capitalization of this giant of a company, we could all learn one or two things about planning and strategy.

      Find new and easy ground to compete.

      Find the ground where customers cannot afford a particular expensive service of one kind or another and offer them perhaps lower quality of the same service but affordable one.

      Always remember that when the PC started to appear, any secretary at the time could type faster on the Typewriter than on the 8080 PC Chip.

      Desktop photocopier, where no match to the large copiers when they were first introduced, but people liked the convenience of the desktop copier and a revolution was in the making.

      This is called “disruptive innovation” that you need to study and understand well.

      Just “Google” the term “disruptive innovation" and you will be on your way.

      Fourth Step - The Leadership

      Get your leadership principles right in order for your people and the customers to follow you:

      • Caring For concern for the people and the customers
      • Intelligence So that you see the opportunity and the changing climate
        The Top 10 Ways To Improve Your Interview Body Language -- Part One
        The following article summarises the top 10 ways to ensure that you show good interview body language. Make sure that all the preparation you do for a job interview isn’t in vain. Your body language is key to job interview success.The top 10 ways to improve your interview body language are as follows:1) Eye ContactThere’s nothing more off-putting to an interviewer than the interviewee being unable to make regular, good, strong eye contact. The interviewer may think that because you’re unable to do this, you either have something to hide or you may not have the conviction of your beliefs. If you’re struggling to concentrate when looking straight into someone’s eyes, then try looking in-between their eyes. They won’t be able to tell that you aren’t looking straight into their eyes, but you’ll find it
        ahoo, Amazon, eBay and the rest saw a similar climate change and jumped at the opportunity to create their own empires.

        What is changing?; is your source of creating a business to succeed and flourish.

        Are you watching closely?

        Third Step - The Ground

        The Ground is where you chose to compete.

        There is difficult ground and an easy one; there is intersected ground and a dangerous one.

        Chose your ground and where to compete wisely...

        Chose the ground where your strength matches your competitors’ weakness.

        Thus creating a competitive advantage that you will certainly need in order to win.

        New grounds are being created every day.

        The Internet and the World Wide Web didn’t exist 10 years ago.

        Now Google in mere 7 years of operation is getting bigger and more profitable than HSBC Bank or Bank of America.

        With a $160 billion capitalization of this giant of a company, we could all learn one or two things about planning and strategy.

        Find new and easy ground to compete.

        Find the ground where customers cannot afford a particular expensive service of one kind or another and offer them perhaps lower quality of the same service but affordable one.

        Always remember that when the PC started to appear, any secretary at the time could type faster on the Typewriter than on the 8080 PC Chip.

        Desktop photocopier, where no match to the large copiers when they were first introduced, but people liked the convenience of the desktop copier and a revolution was in the making.

        This is called “disruptive innovation” that you need to study and understand well.

        Just “Google” the term “disruptive innovation" and you will be on your way.

        Fourth Step - The Leadership

        Get your leadership principles right in order for your people and the customers to follow you:

        • Caring For concern for the people and the customers
        • Intelligence So that you see the opportunity and the changing climate
          Hurricane Season a Good Time for Change Management
          The 2006 Atlantic tropical hurricane season can be very good time for change management in your corporation or company. When dealing with disaster preparedness or even mandatory evacuations company management is put into crisis mode and as they handle this crisis and adversity they are forced to work together and bond together.It is well known that the human species bonds well during catastrophic events or major crisis. For instance bonds between war buddies are formed during the heat of the battle. Sports teams developed bonds, which cannot be broken during championship play.Adversity builds character and when the proper leadership is employed that character will come out in your management team and it is a really good time to see who is in it to win it and who cannot cut the mustard. This is why hurri
          anning and strategy.

          Find new and easy ground to compete.

          Find the ground where customers cannot afford a particular expensive service of one kind or another and offer them perhaps lower quality of the same service but affordable one.

          Always remember that when the PC started to appear, any secretary at the time could type faster on the Typewriter than on the 8080 PC Chip.

          Desktop photocopier, where no match to the large copiers when they were first introduced, but people liked the convenience of the desktop copier and a revolution was in the making.

          This is called “disruptive innovation” that you need to study and understand well.

          Just “Google” the term “disruptive innovation" and you will be on your way.

          Fourth Step - The Leadership

          Get your leadership principles right in order for your people and the customers to follow you:

          • Caring For concern for the people and the customers
          • Intelligence So that you see the opportunity and the changing climate
          • Courage that you take actions to capitalize on opportunities
          • Discipline Tough but fair to manage the business
          • Trustworthiness So that your people and customers can trust you and follow you
          Fifth Step - The Methods

          The Methods are your art that you apply to your business?

          Strategy, IT Systems, Processes, Sales and Marketing tactics, Are all in the realm of Methods that your business needs to get right from the outset.

          Having defined your mission, everything else will fall into place and no longer will you find creating a sales strategy or marketing one such a difficult arena.

          Conclusion

          Finally this is how it works. during each step and after you analysed every element, you will score yourself in terms of strengths and weaknesses against that of your competitors.

          If your score equals or exceeds that of your competitors in all the five elements, then you are on a sure road to winning big time in your business.

          If not, work on strengthening these elements before you start your challenge.

          All be it, now after you created your strategic plan, it is time for you to learn strategy in order to maneuver your way to success and advance your current business position to new heights.

          But this is another story all together . Let’s get your strategic planning right first.