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Casual Articles - Every Business Needs a BHAG
The Hidden Competition: Avoiding the 2 Most Common Competitors
There are really only two types of competitor:1. Obvious2. HiddenThe obvious competitors are, well, obvious! You'll probably know who they are. You might even meet up for a drink with them and bump into them at networking events. You'll have analysed their offerings and differentiated yours. You know these guys. In fact if you're a Lean MarketerTM you probably know them better th
e one of those to you.There are really only two types of competitor:1. Obvious2. HiddenThe obvious competitors are, well, obvious! You'll probably know who they are. You might even meet up for a drink with them and bump into them at networking events. You'll have analysed their offerings and differentiated yours. You know these guys. In fact if you're a Lean MarketerTM you probably know them better th
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Why Not An Internet Business?
The most common question I am often asked by some of my customers who are newbies is ‘Is it too late to start an internet business?. My answer to that is an emphatic, No.This is because I cannot think of a better business to do today. Have you ever considered the alternatives and compared them with an Internet business?Look at the newspapers and magazines classified ads where franchis
In the heady arena of strategy, the consultants of the world find wonderful acronyms for the work they do. Today let me introduce one of those to you.The most common question I am often asked by some of my customers who are newbies is ‘Is it too late to start an internet business?. My answer to that is an emphatic, No.This is because I cannot think of a better business to do today. Have you ever considered the alternatives and compared them with an Internet business?Look at the newspapers and magazines classified ads where franchis
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Goal Setting Traits That Will Close Clients
I talk to business owners every day. A common question I am asked is how to get clients.The number one mistake that I see these professionals making constantly is that they do passive marketing instead of action-oriented marketing, with no clear developed plan for securing clients.Passive marketing is really expecting business to come to you. We do it all the time. We expect our friends
the consultants of the world find wonderful acronyms for the work they do. Today let me introduce one of those to you.I talk to business owners every day. A common question I am asked is how to get clients.The number one mistake that I see these professionals making constantly is that they do passive marketing instead of action-oriented marketing, with no clear developed plan for securing clients.Passive marketing is really expecting business to come to you. We do it all the time. We expect our friends
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Wanted: A Diva for the Job of a Lifetime!
“When I was a child, I always thought the world was mine, A stomping ground for me, full of opportunities. I always had this attitude that I was going to go out into the world and do all the things I wanted to do." –MadonnaSo, what happens to the diva or Adonis in us? What happens to the girl or boy who is convinced of their career choices, bold enough to use their imagination, and powerful en
d wonderful acronyms for the work they do. Today let me introduce one of those to you.“When I was a child, I always thought the world was mine, A stomping ground for me, full of opportunities. I always had this attitude that I was going to go out into the world and do all the things I wanted to do." –MadonnaSo, what happens to the diva or Adonis in us? What happens to the girl or boy who is convinced of their career choices, bold enough to use their imagination, and powerful en
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Managing the Sales Floor in a Box Store
One of the most difficult things to do is to manage the sales floor of a large box store, especially when the corporate office keeps cutting your staff, apparently to cut costs and increase profits. Yet when a Box Store is understaffed you need to work a lot harder and this is not always as easy as it seems. Why? Well it is human nature when one person is talking to a sales clerk asking a question, t
k they do. Today let me introduce one of those to you.One of the most difficult things to do is to manage the sales floor of a large box store, especially when the corporate office keeps cutting your staff, apparently to cut costs and increase profits. Yet when a Box Store is understaffed you need to work a lot harder and this is not always as easy as it seems. Why? Well it is human nature when one person is talking to a sales clerk asking a question, t
It’
Sell What You Write - a Freelancer's Guide to Winning Bids
Freelance writing is a cutthroat business. It can be unpredictable and merciless if you are depending upon it for a living. On the other hand, it can be quite lucrative if you know what you are doing. If you are a writer then you probably love what you do and going to work isn’t really work. However, (and there’s always a ‘however’ isn’t there) you have much more to do with your business than sim
e one of those to you.Freelance writing is a cutthroat business. It can be unpredictable and merciless if you are depending upon it for a living. On the other hand, it can be quite lucrative if you know what you are doing. If you are a writer then you probably love what you do and going to work isn’t really work. However, (and there’s always a ‘however’ isn’t there) you have much more to do with your business than sim
It’s the BHAG – the Big Hairy Audacious Goal!
This is the goal that really stretches you to think differently about how you d
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