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Casual Articles - Why Small Engineering Companies Should Seek Out An Experienced Business Strategist
Change May Be Your Ace in the Hole
Whether it has been thrust upon you by external market forces or it has simply bubbled up from the internal dynamics of your enterprise, change itself always presents opportunity for improvement. And in a knowledge based economy, change may be the only thing we can count on as small business people. So, if you want to stay ahead of the curve, you must embrace change as a necessary strategy for commercial success.Despite the inevitability of change, we spend a great deal of tim
Every question has to have an answer, and the answer has to stand up to all chWhether it has been thrust upon you by external market forces or it has simply bubbled up from the internal dynamics of your enterprise, change itself always presents opportunity for improvement. And in a knowledge based economy, change may be the only thing we can count on as small business people. So, if you want to stay ahead of the curve, you must embrace change as a necessary strategy for commercial success.Despite the inevitability of change, we spend a great deal of tim
Name Disputes -- Who Won? Who Lost?
Companies invest a lot of money in naming their products and services – trying to achieve a distinctive and memorable name that conveys their brand image to the market place. Name disputes arise when someone else uses a name that is “confusingly similar” and seems to “trade off” the established business name. The cases below highlight some name disputes. Test yourself – who do you think won these disputes? Answers are below.(1) Federal Express v. Federal Expresso?Federal
Engineers may not have had exposure to business management courses in school and they may lack experience in running a business. In addition engineers are trained to think logically and in a linear fashion. They rarely proceed to step two until step one is resolved. They are also uncomfortable with the unknown. Every question has to have an answer, and the answer has to stand up to all chaCompanies invest a lot of money in naming their products and services – trying to achieve a distinctive and memorable name that conveys their brand image to the market place. Name disputes arise when someone else uses a name that is “confusingly similar” and seems to “trade off” the established business name. The cases below highlight some name disputes. Test yourself – who do you think won these disputes? Answers are below.(1) Federal Express v. Federal Expresso?Federal
What Is Networking and Why is it Important in Business?
When I began my networking journey, I attended any and all networking events as time permitted. Every event was fair game! Today I am much more strategic in my networking endeavors. I discovered which events and organizations gave me the best return on my investment of time as well as how to be an effective, caring networker.In order to know where to begin you must first understand what networking is and why it is important to grow your business. Networking in its purest form is si
nd they may lack experience in running a business. In addition engineers are trained to think logically and in a linear fashion. They rarely proceed to step two until step one is resolved. They are also uncomfortable with the unknown. Every question has to have an answer, and the answer has to stand up to all chWhen I began my networking journey, I attended any and all networking events as time permitted. Every event was fair game! Today I am much more strategic in my networking endeavors. I discovered which events and organizations gave me the best return on my investment of time as well as how to be an effective, caring networker.In order to know where to begin you must first understand what networking is and why it is important to grow your business. Networking in its purest form is si
Powerful Pens: A Sample Cover Letter for Your Needs
Whether you are applying for a job or for funding, whether you are presenting business papers or an artist’s portfolio, you cannot expect the recipient to know your purpose for applying or showing such things immediately. In all these cases and more, you need a suitable, polite, and persuasive cover letter.What is a cover letter? It is your chance to make a first impression – it may also be your only chance to make any impression at all. In fact, a cover letter can make or break an app
rained to think logically and in a linear fashion. They rarely proceed to step two until step one is resolved. They are also uncomfortable with the unknown. Every question has to have an answer, and the answer has to stand up to all chWhether you are applying for a job or for funding, whether you are presenting business papers or an artist’s portfolio, you cannot expect the recipient to know your purpose for applying or showing such things immediately. In all these cases and more, you need a suitable, polite, and persuasive cover letter.What is a cover letter? It is your chance to make a first impression – it may also be your only chance to make any impression at all. In fact, a cover letter can make or break an app
Direct Sales and the Use of Clipboards
Do you ever feel that when you are doing direct sales you find yourself not getting respect from the local businesses? They are busy and you are an interruption of course, yet at the same time, it does slow you down. Smart direct sales marketers carry clipboards into offices to sell and take orders. Clipboards come in many colors and styles; plastic, aluminum, clear, etc. These clipboards should have your company logo on the bottom. They should also have calculators on the clip. The logo
two until step one is resolved. They are also uncomfortable with the unknown. Every question has to have an answer, and the answer has to stand up to all chDo you ever feel that when you are doing direct sales you find yourself not getting respect from the local businesses? They are busy and you are an interruption of course, yet at the same time, it does slow you down. Smart direct sales marketers carry clipboards into offices to sell and take orders. Clipboards come in many colors and styles; plastic, aluminum, clear, etc. These clipboards should have your company logo on the bottom. They should also have calculators on the clip. The logo
Life Coach – Helping People Achieve Their Dreams
Seldom does an opportunity come along where you can not only build a career for yourself but also make a huge difference in the lives of everyone you touch. There are not many professions where not only can you help yourself achieve your career and professional goals but you can help others reach where they want to be as well. Not many professions can give you the personal satisfaction that becoming a Life Coach does.Now the first question that comes to mind is – What is a Life Coach?<
Every question has to have an answer, and the answer has to stand up to all challenges.Seldom does an opportunity come along where you can not only build a career for yourself but also make a huge difference in the lives of everyone you touch. There are not many professions where not only can you help yourself achieve your career and professional goals but you can help others reach where they want to be as well. Not many professions can give you the personal satisfaction that becoming a Life Coach does.Now the first question that comes to mind is – What is a Life Coach?<
As a result they may be at a disadvantage when confronted with business issues.
Every business, even engineering and technical businesses, is done between people and people aren’t necessarily logical or completely forthright. And business isn’t a linear activity - many things have to happen
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