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Casual Articles - The Hare And The Tortoise
While customers are trying to avoid all kinds of advertising more and more, out-of-home media is blooming. It is the only medium that can not be avoided, can't be turned off, it is on 24/7.Let's face it, people are spending much more time out of their home than in the past. In fact, Americans are spending twice as much time on-the-go than they did twenty years ago. For this reason outdoor advertisements have grown tremendously in recent years. Think about how congested our freeways are and the increased length of commutes that many Americans are committed to. Contrary to other popular media sources, outdoor ads can not be avoided, and the
The hare woke up and realised that he'd lost the race.
The
The other day someone asked me in our Online Think Tank why I was a President Bush Supporter. We were discussing atmospheric ambient surface temperatures, you might consider this Global Warming, Climate Crisis or Climate Change. The very first thing that came to mind was that he was not a lawyer, he has an MBA and actual experience running a business.Then the gentleman who loves Governor Richards in New Mexico for Democrat President in 2008 said that only one of President Bush’s businesses was really successful. I thought that was an interesting comment. Because the reasons most businesses in the United States are not successful is either
The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he'd sit under a tree for some time and relax before continuing the race.
He sat under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ.
The hare woke up and realised that he'd lost the race.
The
We all know what it feels like to come up empty handed, especially when trying to recruit new employees. You pay hundreds of dollars to post a job and then thousands of dollars to interview, sift through the information, and finally you get down to selecting from the final few. The key is selecting the correct medium to solicit the position and get the top candidates to apply for that particular position and avoid all the chaff.One such medium is video. Youtube and other such sites have been generating buzz in the video delivery service area and has millions of viewers. Already businesses are using it for viral marketing and it is sinking
The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he'd sit under a tree for some time and relax before continuing the race.
He sat under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ.
The hare woke up and realised that he'd lost the race.
The
Ok, you have successfully accomplished your dream of being the CEO of a public company. The stock of your company has a symbol and you are continually going to the computer to check the price, you tell all your relatives and friends and you even tried to encourage them to buy the stock.You think your job is done, you selected an excellent market maker, you released an announcement to the financial news media, but nothing is happening.If you are playing basketball and you make a three point shot do you sit on the court and admire your accomplishment or do you go back and play defense? You do not have to manage the price of the s
He sat under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ.
The hare woke up and realised that he'd lost the race.
The
During the past few months, I have had the opportunity to talk with many women about pricing and valuing - both themselves and their businesses - when delivering two of my popular seminars: profitable pricing and negotiation. The ability to value yourself, coupled with strong negotiation skills, are critical in terms of determining your own worth and value, and the value which others place upon you.Society typically determines value through monetary measures - what you make in terms of salary if you work within the corporate realm, or revenue generated by your business if you are an entrepreneur. In a recent newsletter, I asked subscriber
He sat under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ.
The hare woke up and realised that he'd lost the race.
The
Richard Branson, billionaire founder of Virgin Records and Virgin Atlantic Airlines, may be better known for his efforts to circle the globe in a hot-air balloon than for his business successes. He suggests that “Being an adventurer and an entrepreneur are similar… You’re willing to go where most people won’t dare.”But it is still generally accepted that entrepreneurs are skillful at knowing which risks are worth taking. “In everything I do, I examine the downside, the danger, what can go wrong,” says Branson. When he started his airline, he only bought one plane, with an agreement with Boeing to take that back “if things didn’t work out.
The hare woke up and realised that he'd lost the race.
The moral of the story is that slow and steady wins the race.
This is the version of the story that we've all grown up with.
But then recently, someone told me a more interesting version of this story. It continues.
The hare was disappointed at losing the race and he did some Defect Prevention (Root Cause Analysis).
He realised that he'd lost the race only because he had been overconfident, careless and lax.If he had not taken things for granted, t
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