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Casual Articles - Understanding Value
Notes for Newbies - Part Eight - Sales Letters & Sales Copy - Part I
HelloToday we want to talk about sales letters and sales copy. This is so important that this talk will be continued in the next article.Your sales letter is the thing that turns visitors into customers. Your sales letter is the thing that convinces visitors they can’t live without your product – they must buy it!Sales letters and sales copy People don’t buy things they buy solutions to problems. They want to be slimmer, stronger, smarter, richer, prettier, handsomer, sexier, faster or happier, and they are willing to pay for this. They want their friends to envy them. They want to feel good. They want to smell good. They want to look good. They want to feel secure. They don’t buy based on logic, they buy based on emotion.When they look at your sales copy, they ask one, and only one question: ‘What’s in it for me - will this solve my problem?’ They don’t care whether your product is 18 or 24 volt, or whether it is 2 or 4 stroke, they are interested in it because they think it will make them look richer or happier. (Yes, at the end of the day your customer does care whether it is 18 or 24 volt, 2 or 4 stroke, but this is not the reason he or she buys.)They care not one whit about you, your family, your dog, your car, how much money you make or your likes and dislikes (unless you tell them a story that convinces them they can make as much money as you do – see below). When they click on your webpage or open your sales letter, you have about five seconds to grab their attention. In that short time you must convince them your product or service will solve a problem for them.This article is not going to be a detailed discussion about
in the marketplace. A good way to think about this is:<HelloToday we want to talk about sales letters and sales copy. This is so important that this talk will be continued in the next article.Your sales letter is the thing that turns visitors into customers. Your sales letter is the thing that convinces visitors they can’t live without your product – they must buy it!Sales letters and sales copy People don’t buy things they buy solutions to problems. They want to be slimmer, stronger, smarter, richer, prettier, handsomer, sexier, faster or happier, and they are willing to pay for this. They want their friends to envy them. They want to feel good. They want to smell good. They want to look good. They want to feel secure. They don’t buy based on logic, they buy based on emotion.When they look at your sales copy, they ask one, and only one question: ‘What’s in it for me - will this solve my problem?’ They don’t care whether your product is 18 or 24 volt, or whether it is 2 or 4 stroke, they are interested in it because they think it will make them look richer or happier. (Yes, at the end of the day your customer does care whether it is 18 or 24 volt, 2 or 4 stroke, but this is not the reason he or she buys.)They care not one whit about you, your family, your dog, your car, how much money you make or your likes and dislikes (unless you tell them a story that convinces them they can make as much money as you do – see below). When they click on your webpage or open your sales letter, you have about five seconds to grab their attention. In that short time you must convince them your product or service will solve a problem for them.This article is not going to be a detailed discussion about
Get Inspired About Your Career
Get Inspired about Your CareerDo you linger in bed long after your alarm goes off on work mornings? Do you dread Sunday nights because they lead to Monday mornings? Do you watch the clock and wonder if the day will ever end? Do you look outside your workplace and ask, “Is there more to life than just this job?”If you suffer from any of these symptoms, it is time for you to create a new career! In her CD book, Advanced Energy Anatomy, Carolyn Myss, Ph.D. lays out a seven-step process for bringing an idea to physical creation. Here’s that seven-step process applied to creating a new career inspiration.1. Get Inspired. Inspiration comes from the Latin words that mean, “to breathe in”. To infuse your career creation with life, passion, and excitement, ask yourself,* What would I do if money were not an object?* What did I love to do as a child but left behind?* What activity do I do so intently that I don’t notice time passing?* Am I interested in turning down the road not taken at a past career fork in the road?Dig deeply, don’t censor your answers and write each inspiration on a separate piece of paper.2. What Do You Think? Run each of your inspirations through your head! Ask,* Can I see myself doing this?* Does it make sense?* Do I think I can do it?* Am I willing to think about it?Be honest in answering these questions, and record your answers on each idea’s page. Rule out the inspirations that don’t survive here.3. What About Your Will? Run each of the surviving ideas through your will! Your will houses your mental capabilities for choosing, intending, wishing and desiring. Ask yo
What is value?Get Inspired about Your CareerDo you linger in bed long after your alarm goes off on work mornings? Do you dread Sunday nights because they lead to Monday mornings? Do you watch the clock and wonder if the day will ever end? Do you look outside your workplace and ask, “Is there more to life than just this job?”If you suffer from any of these symptoms, it is time for you to create a new career! In her CD book, Advanced Energy Anatomy, Carolyn Myss, Ph.D. lays out a seven-step process for bringing an idea to physical creation. Here’s that seven-step process applied to creating a new career inspiration.1. Get Inspired. Inspiration comes from the Latin words that mean, “to breathe in”. To infuse your career creation with life, passion, and excitement, ask yourself,* What would I do if money were not an object?* What did I love to do as a child but left behind?* What activity do I do so intently that I don’t notice time passing?* Am I interested in turning down the road not taken at a past career fork in the road?Dig deeply, don’t censor your answers and write each inspiration on a separate piece of paper.2. What Do You Think? Run each of your inspirations through your head! Ask,* Can I see myself doing this?* Does it make sense?* Do I think I can do it?* Am I willing to think about it?Be honest in answering these questions, and record your answers on each idea’s page. Rule out the inspirations that don’t survive here.3. What About Your Will? Run each of the surviving ideas through your will! Your will houses your mental capabilities for choosing, intending, wishing and desiring. Ask yo
Value is the key to profit. Understanding value can tell you a lot about how to generate greater profits in any business.
Profit is the difference between your costs and the price you get for something – anything – in the marketplace. A good way to think about this is:
Every small business will eventually feel the heat and find the need for expansion. The time will come when the small plans that worked when first starting the business may no longer be sufficient.Understanding What to ExpandThe buzzword ‘business expansion’ may be catchy to outsiders but as a business owner you need to understand precisely what to expand in order that the scarce resources that you do have are optimized.1. You feel increasing personnel helps increase production to meet growing demand.2. Maximized labor can’t cope with the market demand and you have identified that automating business operations would both reduce costs and increase efficiency.3. International demand cannot be met as the business is operating now. Diverse markets need localized service points.4. You need to keep more inventory on hand because price fluctuations don’t allow just-in-time procurement. You are contemplating using a warehouse facility for storage.5. Your supply chain is hard pressed; it is difficult to manage with the existing logistics operation.The need for expansion can be a combination of above and you know well that you can hardly push it any further without expanding.Planning Your Business ExpansionHaving identified the exact nature of the expansion needed, the next step is careful planning. Let’s examine each of the above cases.1. Increasing personnel doesn’t require increased funds. Payroll can be taken care of from the increased revenue from the business.2. Automated machinery calls for extra skills for operating it. Ideally, you would train a few of your best people to operate the machines or hire extra personnel. Normally, the company that was used to
Profit is the difference between your costs and the price you get for something – anything – in the marketplace. A good way to think about this is:
< What Are Binding Machines?
The pages and covers of a book or document need to be bound together for making them last longer and enhancing their appearance. Binding machines are used for purposes in which thread is used to bind together pages and covers, through a strip sewn over or along the edge for strengthening or decoration.The most commonly available binding machines include comb, coil, velobind, tape, double loop wire, and thermal binding and padding. A number of companies manufacture these machines, including GBC, HOP, Plastikoil, Renz, Rhino Tuff, Rollabind, Standard, and Speil.It is a fact that bound documents last longer than the unbound ones. A binding machine has manual punch or electric punch. Manual punch is frequently used for small and medium volume jobs, whereas the electric punch is used for medium and large volume jobs. Currently available binding machines are fully automated for ensuring efficiency and effective time utilization. Presentation effect, manufacturing speed, and number of pages per bind will decide which binding technology is best suited for a particular application. It is generally observed that electric binding machines are more efficient and enable higher quality binding.There are two commonly used methods of binding: friction type and knotted ends type. In friction type, binding knots pass at least once around a load of papers, and are held in place by the friction caused between the windings of the line that pass over top of the other winding. The binding knots, in the knotted end types, are passed at least once around the load and are detained in the position by two ends of the line, which are knotted together.While choosing a binding machine, it is recommended to look out for certain features. Thes
ofits in any business.The pages and covers of a book or document need to be bound together for making them last longer and enhancing their appearance. Binding machines are used for purposes in which thread is used to bind together pages and covers, through a strip sewn over or along the edge for strengthening or decoration.The most commonly available binding machines include comb, coil, velobind, tape, double loop wire, and thermal binding and padding. A number of companies manufacture these machines, including GBC, HOP, Plastikoil, Renz, Rhino Tuff, Rollabind, Standard, and Speil.It is a fact that bound documents last longer than the unbound ones. A binding machine has manual punch or electric punch. Manual punch is frequently used for small and medium volume jobs, whereas the electric punch is used for medium and large volume jobs. Currently available binding machines are fully automated for ensuring efficiency and effective time utilization. Presentation effect, manufacturing speed, and number of pages per bind will decide which binding technology is best suited for a particular application. It is generally observed that electric binding machines are more efficient and enable higher quality binding.There are two commonly used methods of binding: friction type and knotted ends type. In friction type, binding knots pass at least once around a load of papers, and are held in place by the friction caused between the windings of the line that pass over top of the other winding. The binding knots, in the knotted end types, are passed at least once around the load and are detained in the position by two ends of the line, which are knotted together.While choosing a binding machine, it is recommended to look out for certain features. Thes
Profit is the difference between your costs and the price you get for something – anything – in the marketplace. A good way to think about this is:
< Starting Your Business - A Brief Guide to Some Key Issues
If you are thinking of starting a new business, or if you are just about to take the plunge, you will know that there is a lot that you have to do. Here are a few things to think about and do, before you dive straight into running your new business.Trading EntityOne of the first things to consider is what type of legal entity you intend to use. Often people just start and don’t consider what business structure they need until later on. If you have any doubts I recommend you talk it through with your accountant or solicitor.The basic types of business are a sole trader, a partnership, a limited company or a limited liability partnership. Whilst in some cases the structure can be changed relatively easily, it makes sense to give it some thought before you start. You should also think about your exit plans at this stage, as this may affect your choice of trading structure.A sole trader is just that. You set up in business on your own. The business is no more than an extension of you in many ways, certainly as far as your finances go. This by far the easiest option for a lot of people, as there is less administration, but it can also be lonely. If you set up on your own look for ways to meet up with other business owners on a regular basis.A partnership is two or more people working together, your liabilities are similar to those of a sole trader, though bear in mind that usually all partners are responsible for the actions of the others. If you set up in partnership you should have some kind of agreement defining what the shares are and who gets what in the way of drawings and distributions. This will also cover what happens in the event of a major disagreement, or if one partner leaves for any reason.
your costs and the price you get for something – anything – in the marketplace. A good way to think about this is:<If you are thinking of starting a new business, or if you are just about to take the plunge, you will know that there is a lot that you have to do. Here are a few things to think about and do, before you dive straight into running your new business.Trading EntityOne of the first things to consider is what type of legal entity you intend to use. Often people just start and don’t consider what business structure they need until later on. If you have any doubts I recommend you talk it through with your accountant or solicitor.The basic types of business are a sole trader, a partnership, a limited company or a limited liability partnership. Whilst in some cases the structure can be changed relatively easily, it makes sense to give it some thought before you start. You should also think about your exit plans at this stage, as this may affect your choice of trading structure.A sole trader is just that. You set up in business on your own. The business is no more than an extension of you in many ways, certainly as far as your finances go. This by far the easiest option for a lot of people, as there is less administration, but it can also be lonely. If you set up on your own look for ways to meet up with other business owners on a regular basis.A partnership is two or more people working together, your liabilities are similar to those of a sole trader, though bear in mind that usually all partners are responsible for the actions of the others. If you set up in partnership you should have some kind of agreement defining what the shares are and who gets what in the way of drawings and distributions. This will also cover what happens in the event of a major disagreement, or if one partner leaves for any reason.
Reading the Traffic Signs to Guide Your Business to Success
Wouldn’t it be great if your employees displayed easy to read and easy to understand signs? These signs would indicate how they are reacting to your new program or what they are thinking about your actions as a leader.Just like traffic signs give us information, employees provide signs that give us information too. But employees are often subtle and hard to interpret, or we are not tuned in to looking for the signals, so we miss them. Let’s look at some of the signs your employees might be displaying. Your ability to tune in to these messages and adjust your activity will lead to success as you reach toward your objectives.SPEED LIMIT 70 This is a good sign to see. Your employees are fully on board with your program or plan and actively support it. They understand the mission and are aligned with it. When asked to explain what the leader is trying to accomplish, they respond in the proper fashion, almost as if it were their own plan. At 70 mph there is still time to react to sudden dangers, to make mid-course corrections, and to interact with other stakeholders. This sign is characterized by a unity of purpose, a dedication to the mission, a sense of urgency, and a willingness to be creative.Don’t confuse this sign with a situation in which there is no speed limit at all. While we want our employees to be productive, moving full speed ahead, they must know what they are working toward and, when possible, have a hand in crafting the vision.STOP When your employees give you the stop sign, you have simply gone too far too fast and they are unable to follow you for now. They need something to be able to continue. You need to determine what that something is. They cannot or will not continue until you adjust w
in the marketplace. A good way to think about this is:Wouldn’t it be great if your employees displayed easy to read and easy to understand signs? These signs would indicate how they are reacting to your new program or what they are thinking about your actions as a leader.Just like traffic signs give us information, employees provide signs that give us information too. But employees are often subtle and hard to interpret, or we are not tuned in to looking for the signals, so we miss them. Let’s look at some of the signs your employees might be displaying. Your ability to tune in to these messages and adjust your activity will lead to success as you reach toward your objectives.SPEED LIMIT 70 This is a good sign to see. Your employees are fully on board with your program or plan and actively support it. They understand the mission and are aligned with it. When asked to explain what the leader is trying to accomplish, they respond in the proper fashion, almost as if it were their own plan. At 70 mph there is still time to react to sudden dangers, to make mid-course corrections, and to interact with other stakeholders. This sign is characterized by a unity of purpose, a dedication to the mission, a sense of urgency, and a willingness to be creative.Don’t confuse this sign with a situation in which there is no speed limit at all. While we want our employees to be productive, moving full speed ahead, they must know what they are working toward and, when possible, have a hand in crafting the vision.STOP When your employees give you the stop sign, you have simply gone too far too fast and they are unable to follow you for now. They need something to be able to continue. You need to determine what that something is. They cannot or will not continue until you adjust w
Price
- Cost =
Profit
This means that great profits always come from a good understanding of your costs and pricing, but that can be much more difficult than it sounds.
Profit can be thought of in a lot of different ways
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