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Casual Articles - Strategic Planning - Pitfalls in Implementation
You need only one card, but make it noticeable. Make sure it says the right thing.I mentioned before that you can make some cards using your computer. However, I would suggest that you take time to have them designed in order to look professional. A good designer will cost at the beginning of the process but, over time, the cost will be negligible compared to the amount of business you can generate by simply using a business card. Your main card should have a simple and clear design that makes it easy for the recipients to contact you. The card should indicate what type of business you are in as well. I have seen so many business cards that leave me wondering what it is that they do. For example, I went to a fund-raising meeting for a Chamber in my local area and I was given a set of business cards for contacting possible suppliers of goods for the event. More than half the cards only had things like “Tecon Incorporated” on them. I had no idea what they did or what they could possibly supply. As a result, I only called on those companies that clearly defined what they sold.Take a look at your own business card. Does it spell
1. The plan is no
For most small business owners acquiring new customers is a top priority. You hope your marketing efforts will bring in more than one customer at a time. Chances are though, you count new customer additions one at a time: 1 + 1 = 2. Done correctly, it’s possible for your small business marketing efforts to use a multiplier effect so your new customer math is 1 + 1 = 3. What is the multiplier effect that creates this new customer math?The multiplier effect is the leverage you gain from how you acquire each new customer and what they do with the satisfaction they receive from doing business with you. In a word, "word of mouth" referral gives your new customer the opportunity to add a new customer. For example, new customer number one buys and refers no one but the next new customer buys and refers someone who also buys; three new customers.The new customer math formula: 1 + (1 + 1) = 3.To take advantage of the new customer math you must give your customers the tools they need to make referrals. The word-of-mouth referrals they provide might be made directly by them to someone they know. One tool to provide them w
This is a shame, because your management team puts some of its best thinking into your strategic plans. Often, the team is quite excited about the vision portrayed by your strategies. So, how is it that strategic plans are so often poorly implemented?
In our experience, there are five main root causes of poor implementation. Some of these are very closely linked to each other - that is, it's common to see pairs of this issue operating in tandem. But, ultimately, each of these items, by itself, can torpedo your strategy implementation:
1. The plan is not
Acrylic fibers are synthetic fibers is made from synthetic linear polymer that consists of at least 85% (m/m) of acrylonitrile units or acrylonitrile copolymers. Acrylonitrile the base component for acrylic fiber is a product of the petroleum industry. The fiber is produced by dissolving the polymer in a solvent such as N, N-dimethylformamide or aqueous sodium thiocyanate, metering it through a multi-hole spinnerets and coagulating the resultant filaments in an aqueous solution of the same solvent. The processing is completed with washing, stretching, drying and crimping. Acrylic fibers are either wet or dry spun.It was first developed in the mid-1940s but was not produced in large quantities until the 1950s. It is manufactured as a filament, then cut into short staple lengths similar to wool hairs, and spun into yarn. Acrylic fibers are produced in a range of deniers, typically from 1 to 15. Acrylic is lightweight, soft, and warm, but tough and flexible, retains its shape, and resists shrinkage and wrinkles. It dyes very well and has excellent colorfastness. With a wool-like feel as it is quite varied in form, sometimes has an a
This is a shame, because your management team puts some of its best thinking into your strategic plans. Often, the team is quite excited about the vision portrayed by your strategies. So, how is it that strategic plans are so often poorly implemented?
In our experience, there are five main root causes of poor implementation. Some of these are very closely linked to each other - that is, it's common to see pairs of this issue operating in tandem. But, ultimately, each of these items, by itself, can torpedo your strategy implementation:
1. The plan is no
Only about 30% of women make more than their husbands do, so when relocation happens chances are she is the one making the career adjustment. Consequently, if she's the one making the sacrifice what can HE do to help HER with the transition?First, understand that next to a death in the family moving is considered one of the most stressful activities in a person’s life. Advance planning can ease the way to a successful relocation and new opportunities for everyone.Look at moving as an adventure not a chore.Did you know that a spouse moving with a spouse has actually been given a name, "The trailing spouse."trailing spouse (TRAY.ling spows) n. In a relationship, the person who gives up their job in order to follow the other person to a new location where that person has found employment.It gets worse. Consider this one: the "career interrupted partner." Makes you sound like a real winner, doesn’t it? But don't let these appellations get you down or begin an identity crisis. These tips can make the move a breeze.Understand what you are dealing with. This is the time to think about you and your future. Don't
This is a shame, because your management team puts some of its best thinking into your strategic plans. Often, the team is quite excited about the vision portrayed by your strategies. So, how is it that strategic plans are so often poorly implemented?
In our experience, there are five main root causes of poor implementation. Some of these are very closely linked to each other - that is, it's common to see pairs of this issue operating in tandem. But, ultimately, each of these items, by itself, can torpedo your strategy implementation:
1. The plan is no
So often we hear people complain that this person is rich and they did not give enough to that cause or that Corporation is only giving for the Public Relations and they lack ethics. The question is should they not give if they are only doing it for selfish motivations or for a win/win scenario, which is tied to a public relations and therefore a profit motive or in the case of a government to win the hearts and minds of the people? If it is a government are they only giving to help secure favorable trade deals or future allies?This has always been a topic of conversation indeed and it recently resurfaced in an online think tank forum when someone complained about why people, governments, companies and or organizations give. But I find the debate rather aggravating as it is merely pointing fingers and looking gift horses in the mouth, which we all know is not wise. In my career in my company we have helped homeless, done community fundraisers, participated in national giving and gone out of our way to assist in the common good.Now mind you these are just a few of the things I have been able to do thru my company in trade for
In our experience, there are five main root causes of poor implementation. Some of these are very closely linked to each other - that is, it's common to see pairs of this issue operating in tandem. But, ultimately, each of these items, by itself, can torpedo your strategy implementation:
1. The plan is no
The simplest, most cost-effective and most time-efficient way to win new customers is to pick up the phone and call the prospects. But the concept of “cold calling” sends shivers down the spine of most sales people. It seems totally unnatural to many of us.As with most irrational fears, such as public speaking, heights and spiders, it is the fear of the unknown rather than anything else that puts sales people off. This is only enhanced by the fear of rejection, a phrase that surely also needs its own phobia name!While technique is critical, this comes with experience and confidence. The first defining characteristic of a successful cold callers is their persistence. Recent research showed the enormous mismatch between what most sales people thought was a sensible amount of persistence and how many rebuffs prospect really give. 43% of the sample said they would give up calling after the very first rejection from the prospective customer. Another 23% said they would not call again if the customer said no a second time, 15% the third time and 11% the fourth time. This left only 8% of the sample of sales people chipping away at
1. The plan is not linked to implementation
2. The implementation lacks follow-through
3. The implementation is given insufficient resources
4. Managers change their objectives too quickly
5. The plan attempts too much too quickly
Let's examine each of these issues, and how to mitigate its negative effects on strategy implementation at your company.
1. The plan is not linked to implementation
This one is unfortunately, very common. In many cases, the plan's issues can be traced back to a consultant who wanted to sell each step of the implementation as a separate service, but sometimes, it arises from sheer ignorance of the pitfalls of strategic planning. Many people who attempt strategic planning for the first time assume that once the strategies are written down, the organi
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