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Casual Articles - Blowing Your Own Horn - A Key Marketing Strategy for Small Business
Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again.The only good thing about having the lowest prices and trying to appeal to everyone is that youll fail quickly and
Make It Current Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
Keep It Brief A few good sentences abo
In the past a leader was a boss. Today's leaders must be partners with their people... they no longer can lead solely based on positional power.Ken BlanchardCorporate executives appear to be faltering and need help. Scandals grow larger and more intensive day-by-day for organiza
Successful solo entrepreneurs spend quite a bit of time building and expanding their networks. These networks can cover a broad spectrum professional associations, community service, school or alumni networks, virtual communities, athletic groups, neighborhood associations. There are a variety of choices when creating our support system.
What they all have in common is this: we engage in the same activity relationship building. We may meet face to face, over the telephone or online. We exchange pleasantries, information, referrals or resources and in doing so, strengthen the bonds with individuals and the whole organization. What is not quite as common in our exchanges is the use of a personal or business success story. A success story has a double message: it highlights a specific activity that we accomplished or service that we do AND it communicates a distinguishing level of achievement. Both messages serve to build credibility with the listener, which in turn builds trust.
Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.
Be Proud About It A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." a Financial Services Representative
Be Prepared Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." a Business and Personal Coach
Make It Current Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
Keep It Brief A few good sentences abou
There are very few businesses that own office spaces. It is an expensive and unnecessary investment for those business owners who don?t need extensive laboratories or other specialized facilities in their organizations. For a business office that needs space for people to work on computers and with clients,
Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.
Be Proud About It A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." a Financial Services Representative
Be Prepared Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." a Business and Personal Coach
Make It Current Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
Keep It Brief A few good sentences abo
Surely one of the biggest bugbears of the modern age are those automated telephone answering systems that try to answer your telephone calls, but rarely actually do. It seems to make no difference whether you are trying to speak to your bank, a utility company, or any large corporation, you are almost certain
Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.
Be Proud About It A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." a Financial Services Representative
Be Prepared Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." a Business and Personal Coach
Make It Current Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
Keep It Brief A few good sentences abo
My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it. I used my own method of writing and applied it to the criteria my teachers needed. You see, the criteria is
Be Prepared Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.
Be Specific Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." a Business and Personal Coach
Make It Current Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
Keep It Brief A few good sentences abo
In part one of Making Your Bid Proposal as Outstanding as a Best Seller, we examined how readers go through seven steps in 30 seconds to decide whether they want to purchase a book. Now we will look at how the content in your bid proposal can grab the reader through a great use of eye-catching graphics.
Make It Current Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.
Keep It Brief A few good sentences about the award or business achievement is all it takes. No need to dominate an exchange.
The next time that you interact with a client, colleague, friend or family member, try blowing your own horn. Humorist Will Rogers said, "It aint bragging if you done it."
Copyright 2003, Charlotte Farrior
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