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Casual Articles - Standing Out Head and Shoulders Above the Rest
When selling a product to a consumer, one of the things we tend to overlook, is that it is as equally important to sell ourselves.A consumer wants to know that the person behind the product believes in what they are saying, and they want to be convinced that the person making the presentation would use this product themselves.Not to long ago, I went to get my oil changed at one of those fifteen minute quick lubes you might find along a major highway.I watched the mechanic as he pulled my car into the bay and began to prep my car for the oil change.Not long af
While online communities have existed for over 15 years, they are still an under-utilized resource. They are not something to fear or something to avoid, but rather a dynamic solution for assisting in driving and growing a business and online presence. They don't
Many business owners I have worked with have tried running ads in direct mail pieces that come out monthly or quarterly (or something in between). Their hope is that the direct mail piece will drive them business because it reaches a large number of households.When they tell me about their results from ads like these, I can predict almost exactly what they're going to say: "We got a decent response the first week or so but then it really died out after that." They seem disappointed in the results because the response dropped off so fast.Because the next mailing doesn't com
As a young girl I remember how "cool" it was to dress like my friends; we wore our hair the same way, listened to the same music and even talked the same. The message we got was, "It is important to fit in."
Today, aspiring to "fit in" in the business world is not the way to get ahead or even get noticed. In order to make our way and to create a name for ourselves as entrepreneurs and business owners, we can't be like our competitors; we have to strive to be different. That means taking chances, being unique and carving out our niche through innovative action and creative thought.
Over the years I have seen many websites profess what makes their services the best, most efficient and effective. They often use the same approach as their competitors; using a similar tone and language. All the while forgetting to give us a look inside as to what makes them good at what they do. Perhaps this approach works for some, but can we run the risk that it will work for us? Personally, I am not willing to take the chance.
As an entrepreneur, I think it is important to take a close look at your competition and then ask yourself, "What am I willing and able to offer that my competitors don't?" One offering I've found to work well is the very thing that drives me and has become a passion; online community. By providing the means for consumers to be in direct contact with you and with other consumers, you are daring to be different.
While online communities have existed for over 15 years, they are still an under-utilized resource. They are not something to fear or something to avoid, but rather a dynamic solution for assisting in driving and growing a business and online presence. They don't
How many of your customers are loyal customers? More importantly do you know why they are loyal customers?Customer loyalty has been a buzz term in marketing for some time and with good reason. Estimates suggest it can cost 5 times as much to get a new customer as it does to keep an existing one.Think about your business as having a bucket of customers. The customers you lose leak out a hole in the bottom of the bucket. Understanding how big the hole is for your business is the crucial first step to improving your customer loyalty. The second step is understanding why some
Over the years I have seen many websites profess what makes their services the best, most efficient and effective. They often use the same approach as their competitors; using a similar tone and language. All the while forgetting to give us a look inside as to what makes them good at what they do. Perhaps this approach works for some, but can we run the risk that it will work for us? Personally, I am not willing to take the chance.
As an entrepreneur, I think it is important to take a close look at your competition and then ask yourself, "What am I willing and able to offer that my competitors don't?" One offering I've found to work well is the very thing that drives me and has become a passion; online community. By providing the means for consumers to be in direct contact with you and with other consumers, you are daring to be different.
While online communities have existed for over 15 years, they are still an under-utilized resource. They are not something to fear or something to avoid, but rather a dynamic solution for assisting in driving and growing a business and online presence. They don't
Even after reading Dig Your Well Before You’re Thirsty by Harvey Mackay; and Brag! The Art of Tooting Your Own Horn without Blowing It by Peggy Klaus, nothing less than experience can prepare the professional for the necessity of good old fashion networking. This is especially true if security is a new career field, or you are continuing your career in a new company or location.A career in security is rewarding and challenging. The work is important and people genuinely appreciate our service. The security profession requires a high degree of interaction as our paths
As an entrepreneur, I think it is important to take a close look at your competition and then ask yourself, "What am I willing and able to offer that my competitors don't?" One offering I've found to work well is the very thing that drives me and has become a passion; online community. By providing the means for consumers to be in direct contact with you and with other consumers, you are daring to be different.
While online communities have existed for over 15 years, they are still an under-utilized resource. They are not something to fear or something to avoid, but rather a dynamic solution for assisting in driving and growing a business and online presence. They don't
It has never been an easier task than getting your hands on a preschool job! That is if you are performing a good online job search. The Internet is full of job opportunities, that almost all of us can find an opening that suits his or her needs.Looking at the advantages for both the employers and the employees, the first one to be mentioned is the fact that finding potential employees or employers in this manner saves a lot of time and money! Employers can post preschool job listings any day of the week, and job hunters no longer have to buy the paper, for instance and drop off
As an entrepreneur, I think it is important to take a close look at your competition and then ask yourself, "What am I willing and able to offer that my competitors don't?" One offering I've found to work well is the very thing that drives me and has become a passion; online community. By providing the means for consumers to be in direct contact with you and with other consumers, you are daring to be different.
While online communities have existed for over 15 years, they are still an under-utilized resource. They are not something to fear or something to avoid, but rather a dynamic solution for assisting in driving and growing a business and online presence. They don't
With the majority of the rich world now having upgraded to IE7, did Google notice the way Microsoft have stolen search share? Did WE notice? In IE7 there is now an embedded web search facility in the toolbar at the ‘top right’ of the browser. Whilst Google can be selected as the search provider, did we think Microsoft would give up the search currency so easily? Not the same people that knocked Netscape into a cocked hat and into the sidelines of connected world control. But with world on constant alert of the software giant’s malpractice, it can’t be too high in profile. They chose a p
While online communities have existed for over 15 years, they are still an under-utilized resource. They are not something to fear or something to avoid, but rather a dynamic solution for assisting in driving and growing a business and online presence. They don't require draining your bank account or adding numerous software applications to your website. Building an online community can consist of a listserv or no-cost message board for your visitors to use.
Not only does community help you to gain exposure, but it provides you with the following benefits:
1. A sense of consumer loyalty and bonding to your website and the services or products you provide. A consumer who feels closely connected to your business/services is more likely to initiate and then continue to purchase services/products from you and participate in spreading the word about you. Community participants are also more inclined to share their experiences with other consumers via word of mouth, which is a prolific form of viral marketing. We all know that services and products that are talked about tend to sell.
2. Repeat visits. Community members re-visit their communities more often and they also, according to research, are more likely to purchase and purchase in greater quantities than single-visit users.
3. Interactivity. Community components are an excellent way to promote services/products available on your website. Consumers may be unaware of what you offer and the experience behind that offering, so you can utilize a current conversation within chat or on a message board to share with members, as well as point them in the direction of a service/product that would be
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