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Casual Articles - Get Paid A Lot For What You Got
Everywhere we go, we are bombarded by a myriad of pesky ads. You name it, they are all over the place. Television, radio, billboards, magazines, news bulletins, the internet, buses, ATM screens, flyers, street signs, mailboxes and even people wearing ads. Advertising is all about attention. Grabbing people’s attention these days is no piece of cake. Given a chance, most people are eager to banish these countless
Provide tire-kickers a simpler way to sample who you are and what you offer, without having to take up your time. Group your products and services into Bronze, Silver and Gold packages, with the first level providing a basic level of service with clearly defined parameters and a basic fee. The Silver and Gold packages provide increasing levels of sup
Do you practice strategic thinking in your marketing efforts? Do you develop client-retention strategies, in addition to strategies to gain new clients? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that a strategic approach to client retention is underutilized and therefore a great deal of energy, time, talent and money is being w
Of course you deliver great service, or you have a great product. But have you fallen into the trap of under pricing your services just to get some revenue coming in? Unfortunately this can trap you into a survival cycle that is very difficult to pull out of.
Here are five tips to reset your pricing to reflect what you're worth, and attract the clients who willingly will pay:
1. Double your fee, no questions asked
Most self-employed professionals tend to underestimate their worth, a symptom of the "underdog" syndrome. This is why I often recommend to my new clients to double their fees right away, whatever they are at the moment. Think of it, by doubling your fees, even if you lose half of your clients, you're still earning the same income with half of the workload! And the clients who stay end up being the ones who are worth your time and effort.
2. Be a Top Gun
Positioning yourself as an expert is a powerful way to enhance your perceived value to your clients. Communicating your expertise by writing, speaking and training demonstrates to your market that you have confidence in your abilities, and confidence sells. People will pay more to hire someone perceived as an "expert" than someone of equal competence, but who is unknown.
3. Filter out the tire-kickers
Provide tire-kickers a simpler way to sample who you are and what you offer, without having to take up your time. Group your products and services into Bronze, Silver and Gold packages, with the first level providing a basic level of service with clearly defined parameters and a basic fee. The Silver and Gold packages provide increasing levels of supp
Contract manufactured medical devices are widely used in a variety of markets such as critical care, emergency room, home health care and industrial laboratories. The critical care section includes medical devices for respiratory therapy and operating rooms. The emergency room includes the medical devices for the cardiac lab, labor and delivery. Medical devices used in home health care such as a doctor?s office
Here are five tips to reset your pricing to reflect what you're worth, and attract the clients who willingly will pay:
1. Double your fee, no questions asked
Most self-employed professionals tend to underestimate their worth, a symptom of the "underdog" syndrome. This is why I often recommend to my new clients to double their fees right away, whatever they are at the moment. Think of it, by doubling your fees, even if you lose half of your clients, you're still earning the same income with half of the workload! And the clients who stay end up being the ones who are worth your time and effort.
2. Be a Top Gun
Positioning yourself as an expert is a powerful way to enhance your perceived value to your clients. Communicating your expertise by writing, speaking and training demonstrates to your market that you have confidence in your abilities, and confidence sells. People will pay more to hire someone perceived as an "expert" than someone of equal competence, but who is unknown.
3. Filter out the tire-kickers
Provide tire-kickers a simpler way to sample who you are and what you offer, without having to take up your time. Group your products and services into Bronze, Silver and Gold packages, with the first level providing a basic level of service with clearly defined parameters and a basic fee. The Silver and Gold packages provide increasing levels of sup
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?How are you going to go about getting your public to know you even exist?Promote! Promote! Promote!Well that all sounds simple, but say you’re a financial s
2. Be a Top Gun
Positioning yourself as an expert is a powerful way to enhance your perceived value to your clients. Communicating your expertise by writing, speaking and training demonstrates to your market that you have confidence in your abilities, and confidence sells. People will pay more to hire someone perceived as an "expert" than someone of equal competence, but who is unknown.
3. Filter out the tire-kickers
Provide tire-kickers a simpler way to sample who you are and what you offer, without having to take up your time. Group your products and services into Bronze, Silver and Gold packages, with the first level providing a basic level of service with clearly defined parameters and a basic fee. The Silver and Gold packages provide increasing levels of sup
Whether you are working at home or in the office, your desk is a major key to reducing stress and improving productivity. Make sure that it is not only a place you can function efficiently, but just as important, a place you like to be! A functional desk that is ugly can be as much of a deterrent to productivity as a beautiful desk that is not functional. I have spent nearly twenty years with people at their des
3. Filter out the tire-kickers
Provide tire-kickers a simpler way to sample who you are and what you offer, without having to take up your time. Group your products and services into Bronze, Silver and Gold packages, with the first level providing a basic level of service with clearly defined parameters and a basic fee. The Silver and Gold packages provide increasing levels of sup
LawCrossing, the website with the largest collection of legal jobs in the world, has released a month-end statistical report on the changes in the number of legal jobs by practice areas and job types. This past month's data show previous patterns for growth in attorney jobs have improved drastically with a strong increase in almost every area of legal staff positions. The report reflects changes in the demand
Provide tire-kickers a simpler way to sample who you are and what you offer, without having to take up your time. Group your products and services into Bronze, Silver and Gold packages, with the first level providing a basic level of service with clearly defined parameters and a basic fee. The Silver and Gold packages provide increasing levels of support or results, at higher fees. Your Gold and Platinum levels can be an "all-you-can-eat" or custom package reserved for those who are willing to pay top dollar. In this way, your clients are clear about what they will get for their investment, and you don't have to provide Gold level service on a Bronze budget.
4. Pick your team
Who your clients are speaks volumes about who you are and what you offer. So isn't it important that you have a good caliber of customer? Be picky about who you accept as your clients, and don't let ability to pay be your only criteria. Take the point of view that you are recruiting a major league team, where each client is a marquee player.
5. Money is commitment
The biggest realization I had in my business is that the clients who paid my new, higher fees were the ones who were most committed to making our work together a success. As soon as I started discounting my fees, I noticed that those clients took our relationship less seriously. Your client's fee is an investment, not only in your services or products, but also in the outcome they want. The more they are invested in the outcome, the more they will cooperate and support you to create a mutually successful result.
Incorporate these five tips into your business strategy, and you'll quickly discover that you'll attract a higher quality of clients that value what you offer, and you'll work less for more income!
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