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Casual Articles - Winter Time is Meeting Time: Find Next Years's Clients Where They Congregate
As Carl Rogers said, "The major barrier to mutual interpersonal communication is our very natural tendency to judge, to evaluate, to approve or to disapprove." Approval usually comes when my perceptions of your behavior match my assumptions of how I think you should behave. It's time to stop shoulding on each other and begin to ACCEPT each other with our differences. This doesn't mean we always have to agree with each other; just accept. People perceive things differently due to differences in cultural/ethnic background, personal experiences, personality styles, gender differences, attitudes and beliefs, etc. This diversity may impact our ability to communicate with each other.
This is not as daunting a task as it might sound.
Over the years, quite by accident I create
It’s been said that 80% of a young company’s business comes from referrals. Yet referral marketing is one of the most underutilized marketing tools.I know most of you are going to say you use networking, and I’m sure you do. Most business owners do. To an extent. But do you have a plan of action for your referral marketing?By all means, ask friends, family, co-workers and ex-co-workers to refer people they know to your business. Become a member of your local Chamber of Commerce. Join business groups.But there’s one referral area that’s usually untapped. That last customer you had. What about her? Have you directly asked her for a referral?Now,
Ok, so first you have to know who (what sort of person, in what industry, with which problems or challenges) you are uniquely equipt to serve. Second you must be able to articulate the bankable benefits you offer. And third, you have got to put yourself where they are most likely to be and where they will be talking to one another about the how much they need the help of someone who knows what you know, if only they could find them.
This is not as daunting a task as it might sound.
Over the years, quite by accident I create
Many feel that once an entrepreneur has gotten a business up and going, they are bored by operating the business and ready to move on to their next startup challenge. In fact, the proof of the entrepreneur's mettle is in demonstrating that the plan for the business was sound, and that the strategy was executable.This often requires that they stay with a business for several years to prove the concept, before selling or going public, and possibly bringing in longer-term professional management. In any case, the quality of the records kept by a business can be a significant factor in taking the business to such a "liquidity event," that is valuing the business in a way to convert eq
Ok, so first you have to know who (what sort of person, in what industry, with which problems or challenges) you are uniquely equipt to serve. Second you must be able to articulate the bankable benefits you offer. And third, you have got to put yourself where they are most likely to be and where they will be talking to one another about the how much they need the help of someone who knows what you know, if only they could find them.
This is not as daunting a task as it might sound.
Over the years, quite by accident I create
My Vehicle Can Advertise and So Can Yours!Vans, trucks, cars—all have something in common. They're a key advertising tool. If you have a company vehicle that delivers products or transports people from your office to your customer's site, why not advertise along the way? Lettered vehicles provide enormous advertising power and legitimacy to your business. First, they're great big graphics, visible from a distance, even turning heads as you drive down the road. In your lettered step-up van, you look just like the "big guys" who maintain a fleet of vehicles. And while you may only have a single pickup truck, you advance your company into tr
This is not as daunting a task as it might sound.
Over the years, quite by accident I create
This is a powerful strategy that most marketers are not using correctly.The top marketers know how to "Turn On The Viral Storm!"Viral marketing is nothing new. Yet very few people are able to use it effectively, if at all.Smart marketers insist on adding some form of viral marketing to everything they do or create!With products, they offer branding/customizing of their reports and ebooks so that others can easily pass it on, by either selling or giving it away for free.BUT...in order for a viral product to spread all throughout the Internet at warp speed, it has to have a high-perceived value - it has to appear extremely valuable!From the very fi
This is not as daunting a task as it might sound.
Over the years, quite by accident I create
With all things considered, there is really not much choice but to accept credit cards online. This makes it much more convenient for not only the customer, but yourself as well. Because of the necessity of accepting credit cards online, it is important that you know the options available to you to accept credit cards. On top of that, you need to know which the better fit for your business is.There are two methods of accepting credit cards online, using your own merchant account or going through a third party merchant. They both have their advantages and disadvantages, making it all the more important that you know what they have to offer.In order to set up your own mer
This is not as daunting a task as it might sound.
Over the years, quite by accident I created what I call an "all roads lead home" marketing strategy, where each client leads me to the next and the next and the next.
It was not a complicated process or I couldn't have done it. It will work for you as well, if you are willing to do the work.
It did not require extensive marketing knowledge because I did not have any. The good news is that marketing knowledge is not necessary - just common sense. Too much marketing knowledge, too many strategies will only waste your time and cause you to over-think the process.
And it did not rely on my
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