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Casual Articles - Business Coaches, Avoid Failure and Achieve Real Success
Here's a question for all you sales pros. And don't cheat and peek down at the answer before you at least give it some thought and try to come up with an answer on your own. "When does a sale become a sale?"I was still fairly new in the sales industry, working at a new car dealership when I first heard this question in a sales meeting. Everyday, before our store opened for business, the entire sales staff would gather in the "War Room" to kick off the day with a sales meeting. I always looked forward to those meetings, not because I was into the rah-rah stuff, but because as a young salesman just learning how to sell, I was surrounded by older veterans and I always learned something from the daily exc
If you haven't heard or read about the outsourcing trend, argument, discussion, fervor, whatever your side of it may be - especially the digital bridges of gold-pressed latnum being built in India, China and other places outside our backyard; then you need to Google-it or Yahoo to your heart's satisfaction and move out from the cave of silence you've been in lately. What we are focusing on here is a simple case - 'Build IT and they shall come...'India is closing the digital divide in the unique way that is being championed in our neck of the woods - digital divide education. By educating their people in what major companies like IBM, Intel, SAP, Oracle, J.P. Morgan and a whole host of others, all global c
But it doesn't have to be that way!
After a quarter of a century marketing, selling, and delivering professional services to business owners - I know what works and what doesn't. I've seen hundreds of people who are smarter, with better sales skills, more training, and with more potential than me, fall by the wayside along the way.
I learned that business owners do not care how smart we are or how many credentials we have after our name. They are really only interested in what you can do for them
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are two Dentists located across the street from each other in a high traffic area that is surrounded by affluent neighborhoods.Both Dentists were certain that having the right location would mean automatic success for their businesses. To their dismay, patients were not lined up at their doors. Business was not booming.In fact, potential patients pass by them everyday unaware of their choice of a neighborhood Dentist. Some prospects are vaguely aware that there is a Dentist in the neighborhood, but can not recall the name of the Dentist.After all, they have not been given a reason to take notice.Dr. Namel de
But it doesn't have to be that way!
After a quarter of a century marketing, selling, and delivering professional services to business owners - I know what works and what doesn't. I've seen hundreds of people who are smarter, with better sales skills, more training, and with more potential than me, fall by the wayside along the way.
I learned that business owners do not care how smart we are or how many credentials we have after our name. They are really only interested in what you can do for them
Stop selling? I bet that statement caused some raised eyebrows especially since you're in the business of getting people to buy your offer. But consider this:Most of us are NOT salespeople. We have not been trained to use just the right words of persuasion. And, although these techniques can be learned many of us will never master them.So, what is a marketer to do? The answer is learning how to connect with your audience. Some call this "relationship marketing." Here are 6 easy tips to help you implement this strategy.(1) Find out what your audience needs and then give it to them. One of the easiest ways to accomplish this is by conducting a survey. Offer your prospects a free gift in
After a quarter of a century marketing, selling, and delivering professional services to business owners - I know what works and what doesn't. I've seen hundreds of people who are smarter, with better sales skills, more training, and with more potential than me, fall by the wayside along the way.
I learned that business owners do not care how smart we are or how many credentials we have after our name. They are really only interested in what you can do for them
I've written about customer service before but I want to touch on the subject again because this is such an important topic. In fact, getting the customer service aspect of your online (or offline) business right could mean the difference between success and failure....I don't care what you are selling, who you are selling it to, what service you provide or who your target market is, if you don't make the effort to provide top quality customer service, you will definitely be losing sales somewhere along the line.This subject is fresh in my mind at the moment because I have had cause to make several online purchases over the past week or so and the levels of service I have received have varied cons
I learned that business owners do not care how smart we are or how many credentials we have after our name. They are really only interested in what you can do for them
Many companies came out of crisis and yet got back into trouble again. Why is it that these companies which have managed to ride out of the 'intensive care unit' fall back into trouble again? We also see such problems with patients in that they are cured of "heart disease" and "lung ailments" and subsequently went back to the old bad habits of stressful living and smoking. These companies and individuals did not continue to nurse themselves to good health through long term recovery and strengthening programs of their bodies and spirit.Once a company has come out of the ‘intensive care’ stage, it is of paramount importance that it can continue to nurse itself to health. The pace of recovery and rehabili
So, you must be able to articulate your specific bankable benefits, giving your clients and prospects confidence in your competence. This is critical if you expect to leverage your core competencies and it is important regardless of your current level of experience and expertise.
To achieve and retain success you must make your current services more valuable, more effective, and cause more people to be interested in how you can add value to their lives. That's how you eliminate competition in advance. Then you will want to expand your profitable offerings to reach a m
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