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Casual Articles - Grow Your Leadership Coaching Business
Public Relations are important in any business no matter what it is, but some industry sub-sectors fail to take advantage of public relations programs to help market their companies. Let us use a case study of scrapbook companies as an example.Although scrap booking is all the rage many people do not understand how to get started and how to do it right, thus scrap the companies are well advised to have seminars and parties and show people how to do it an
2) Do you have a clear and focused program to follow? You don’t need to create a workbook or write a business plan, but you do need a path for your clients to follow; something that guides them through a process. It could be identifying 3 basic steps that
Carwash industry surveys show that over 62% of all carwashes use direct-mail advertising and believe it to work the best. Most of these carwash owners also have their web site address on the coupons they send out in the direct-mail marketing discount packages.Although 58% of the carwashes do have an ad in the Yellow Pages, they say that most of their business comes from the direct-mail marketing discount packages that they send out to customers within a
10 years ago, coaching a leader on the basic elements of leadership was viewed as unnecessary. After all, everyone knows this stuff, right? But we now live in a time where even the Wall Street Journal carries a regular column entitled Executives on Trial. Poor leadership is so prevalent in our society that we are less likely to blindly trust a leader anymore.
This leadership void didn’t happen overnight. It’s been occurring for quite a while. Like anything else in our culture, it has gone through various stages of acceptance. It’s very much like comparing an R rated movie of 20 years ago to an R rated movie today. The older movie seems tame in comparison. The standards haven’t changed that much but our perceptions sure have. We tolerate much more than we did back then. The same holds true for our leaders’ behaviors.
Virtually everywhere you look today there are concrete signs of eroding leadership. It’s frustrating to see, and it’s easy to feel that all we can do is complain. But there is something we can do. We’re coaches!
We are like teachers – we influence the future by doing what we do best – coach. And in the world of leadership coaching there are many opportunities to help.
Before you begin carving your niche to coach leaders, here are a few things you will want to consider:
1) Are you in full integrity? Do your actions match your words? Do you keep the promises that you make to yourself? Integrity is a funny thing. You can’t measure it exactly but you sure know when it’s not there. So before you begin advising and coaching on the merits of integrity, be sure that you have your own house in order. In other words, be honest and truthful with yourself. Be a model of integrity for you first. When you model integrity, life gets a lot easier and your leadership coaching is more authentic.
2) Do you have a clear and focused program to follow? You don’t need to create a workbook or write a business plan, but you do need a path for your clients to follow; something that guides them through a process. It could be identifying 3 basic steps that y
You have probably seen different kinds of brochures already. From the brochures you find inside banks and restaurants to brochures given to you by business people.Some may be advertising products or services while some brochures may provide you certain information. Whatever the purpose may be in choosing brochures as the medium to get across a message, they all undergo the same scrutiny like any other form of advertisement.Brochures are usually us
This leadership void didn’t happen overnight. It’s been occurring for quite a while. Like anything else in our culture, it has gone through various stages of acceptance. It’s very much like comparing an R rated movie of 20 years ago to an R rated movie today. The older movie seems tame in comparison. The standards haven’t changed that much but our perceptions sure have. We tolerate much more than we did back then. The same holds true for our leaders’ behaviors.
Virtually everywhere you look today there are concrete signs of eroding leadership. It’s frustrating to see, and it’s easy to feel that all we can do is complain. But there is something we can do. We’re coaches!
We are like teachers – we influence the future by doing what we do best – coach. And in the world of leadership coaching there are many opportunities to help.
Before you begin carving your niche to coach leaders, here are a few things you will want to consider:
1) Are you in full integrity? Do your actions match your words? Do you keep the promises that you make to yourself? Integrity is a funny thing. You can’t measure it exactly but you sure know when it’s not there. So before you begin advising and coaching on the merits of integrity, be sure that you have your own house in order. In other words, be honest and truthful with yourself. Be a model of integrity for you first. When you model integrity, life gets a lot easier and your leadership coaching is more authentic.
2) Do you have a clear and focused program to follow? You don’t need to create a workbook or write a business plan, but you do need a path for your clients to follow; something that guides them through a process. It could be identifying 3 basic steps that
Several years ago I came across one of the most useful and practical articles on market research I have ever read -- “How To Turn Customer Input into Innovation” by Anthony Ulwick.Published in the January 2002 Harvard Business Review, the article briefly outlined a methodology and set of tools for gathering customer input in a way that actually drives product innovation. In addition, the article illustrated how Cordis -- a medical device manufacturer sp
Virtually everywhere you look today there are concrete signs of eroding leadership. It’s frustrating to see, and it’s easy to feel that all we can do is complain. But there is something we can do. We’re coaches!
We are like teachers – we influence the future by doing what we do best – coach. And in the world of leadership coaching there are many opportunities to help.
Before you begin carving your niche to coach leaders, here are a few things you will want to consider:
1) Are you in full integrity? Do your actions match your words? Do you keep the promises that you make to yourself? Integrity is a funny thing. You can’t measure it exactly but you sure know when it’s not there. So before you begin advising and coaching on the merits of integrity, be sure that you have your own house in order. In other words, be honest and truthful with yourself. Be a model of integrity for you first. When you model integrity, life gets a lot easier and your leadership coaching is more authentic.
2) Do you have a clear and focused program to follow? You don’t need to create a workbook or write a business plan, but you do need a path for your clients to follow; something that guides them through a process. It could be identifying 3 basic steps that
The Super Affiliate Handbook by Rosalind Gardner is widely considered to be the Bible of internet marketing and entrepreneurship. After one reading you will undoubtedly agree.Within the Handbook Rosalind clearly and simply explains everything that is required to promote or start your own business online. She writes in such a way that anybody will be able to follow along easily and apply the methods and techniques provided. The best part about the book is
1) Are you in full integrity? Do your actions match your words? Do you keep the promises that you make to yourself? Integrity is a funny thing. You can’t measure it exactly but you sure know when it’s not there. So before you begin advising and coaching on the merits of integrity, be sure that you have your own house in order. In other words, be honest and truthful with yourself. Be a model of integrity for you first. When you model integrity, life gets a lot easier and your leadership coaching is more authentic.
2) Do you have a clear and focused program to follow? You don’t need to create a workbook or write a business plan, but you do need a path for your clients to follow; something that guides them through a process. It could be identifying 3 basic steps that
I had no money when I started my consulting business.But I had a phone, and that’s all it took to transform myself from an Indiana professor with a church-mouse salary, into an independent, flourishing, nationwide practitioner within a matter of mere months.I contacted colleges and trade associations out of the blue, asking them to sponsor a new seminar I had created, and within 18 months my program had been successfully sponsored by 35 of them, w
2) Do you have a clear and focused program to follow? You don’t need to create a workbook or write a business plan, but you do need a path for your clients to follow; something that guides them through a process. It could be identifying 3 basic steps that you verbally guide your clients through. Whatever that process is, define it, map it out, and then communicate it to your clients. A well defined process will keep you on track with your clients and will also provide them with something they can stay focused on.
3) What’s your message? What do you stand for in the area of leadership? This is not your opportunity to get on a soapbox and preach, but you still have to have a clear overriding purpose. Something that defines your brand of leadership coaching that markets you and what you stand for. To coach leaders well – very, very well – you need to have a strong view of what a leader should be. A generic message won’t do; it’s got to have an edge to it. Now here’s the challenge – have an opinion but keep your judgments out of it. The leader isn’t seeking your approval. He or she will focus on your message and act on it, if it resonates with them or inspires them. So what’s your message?
These are 3 easy-to-implement leadership coaching strategies to help you improve your leadership coaching. Work on them and change the world – one client at a time. There is no magic formula here, only tried and true actions that have consistently produced results.
Leverage your leadership coaching strengths and talents, and grow and prosper along with your clients.
There are additional ways to develop your leadership coaching business. Visit our web site to learn more.
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