Casual Articles - Business

Advertising Market from a South African Perspective
Advertising and marketing in the South African market is one of the toughest in the entire world, just for starters 22 different languages can be identified in our market. You might say this is common in many

wledge workers, but they work in the areas we c

How Telemarketing Services Can Attract Customers And Increase Sales Leads
The sales process of telemarketing services goes like this: Initial attraction generates sales leads… sales leads generate sales presentations… and sales presentations generate customers. So, assuming that an

It is considered that professionals in our society are knowledge workers. Are Doctors, Accountants and Lawyers really knowledge workers?

Well in reality not ALL professionals are knowledge workers, but they work in the areas we co

Building Relationships By Phone
The telephone has arguably done more to help sales professionals than any other invention in history. And still it is the most under-utilised tool in your toolbox. Note I don't say under-used, because if you'

ety are knowledge workers. Are Doctors, Accountants and Lawyers really knowledge workers?

Well in reality not ALL professionals are knowledge workers, but they work in the areas we c

What’s Happening in Security & What You Need to Know
Security like many sectors, keeps marketing people like myself busy communicating with stakeholders about the latest issues and changes that affect them. Just as I think things are on even keel, something new

ants and Lawyers really knowledge workers?

Well in reality not ALL professionals are knowledge workers, but they work in the areas we c

Succeeding In Growing Your Market Share
How much do you want to win? Are you willing to put everything on the table and examine every opportunity for your brand to succeed in market warfare?We all pretend to strive for victory but most compa

p>Well in reality not ALL professionals are knowledge workers, but they work in the areas we c

Productivity and the Need for Better Questioning Skills
Asking questions is a simple skill mastered by few to the detriment of many. Asking the wrong questions can result in a sale being lost, an employee being misguided, a manager not being listened to and projec

wledge workers, but they work in the areas we consider knowledge based. Many of these professions are actually parasites in locked down domains ball hogging information from others. Many time lawyers work very hard to hide the laws, gov

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With the growth of the CeMAP training industry there is an increasing number of training courses available. This article provides a comparison of the different methods employed by CeMAP Training courses with emphasis on Home Study versus classroom based crash courses.

There has been considerable discussion concerning how the Baby Boomer and Builder generations would handle the transition of power as Generation X and Generation Y prepare to lead the business world of the future.

Marketing takes dollars no matter how we slice or dice it and how much you spend is entirely dependent on your marketing plan. Find out how you can spend less and get more!

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