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Casual Articles - The Most Powerful Sales and Marketing Strategy Ever
Why is this happening to me? When is somebody going to train me? When am I going to find good people? I am sure you have all heard questions similar to these.You may have even asked these questions yourself. But what ever happened to personal responsibility? People are too quick to point a finger and fail to realize that three fingers point back at them. They judge others in thirty seconds but don't even take ten seconds to assess themselves.Let's pretend for a moment that you are a manager of a cell phone stand at the
We all know them. Perhaps you are one (I am!). What makes people love what they do and others hate it? Why are some seemingly lucky enough to get up and do what they love each and every day; while others struggle to get out of bed and count the seconds until they can go home?Have you ever had a job that you hated, while a coworker loved the same job? Come on, be honest. Maybe you are in that situation now. I’ve been there. Did they look at you like you were crazy when you admitted that you didn’t, in fact, share their
Accidentally I hit upon a process that I've used for over a dozen years that has resulted in virtually all of our most profitable clients.
Like every professional I was constantly looking for the best way to connect with my ideal client types.
It had to be cost effective, no ads in the Wall Street Journal, and it had to be effective by getting me in front of the right p
Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that’s where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. Without the plan of how you are going to market your business, the business plan is just an empty jumble of words speaking of dreams and desires. The marketing plan takes those dreams and creates a strategy for how to ma
Accidentally I hit upon a process that I've used for over a dozen years that has resulted in virtually all of our most profitable clients.
Like every professional I was constantly looking for the best way to connect with my ideal client types.
It had to be cost effective, no ads in the Wall Street Journal, and it had to be effective by getting me in front of the right
I was confronted (yet again) last week with a pointed reminder of one of philanthropy's biggest Achilles' heels – the often overlooked or misunderstood importance of integrating innovative communications strategies into every program.It happened during a very interesting presentation at the Philanthropy's Sweet Spot Forum, co-sponsored by Rockefeller Philanthropy Advisors and the Stanford Social Innovation review. The speaker was Peter Goldmark, now Director of the Climate and Air program at Environmental Defense(ED) (one of
Like every professional I was constantly looking for the best way to connect with my ideal client types.
It had to be cost effective, no ads in the Wall Street Journal, and it had to be effective by getting me in front of the right
When one begins looking for a job one often searches the Classified Advertising pages. Classified want ads have survived through the years because they provide a service that everyone needs at one time or other.Employers who place classified ads in newspapers often remark at the high number of resumes/responses they receive. Many, they say, do not qualify for the job advertised. So, they must weed through hundreds of candidates to find the few they will interview. The main annoyance employers with part-time positions face,
Like every professional I was constantly looking for the best way to connect with my ideal client types.
It had to be cost effective, no ads in the Wall Street Journal, and it had to be effective by getting me in front of the right
Trends create business opportunities for those who can spot them. An example of how a trend creates opportunities is the pizza industry. Back in the early 1960s, pizza was primarily a snack food eaten in a restaurant. But by the 70s, consumers were picking up pizza to eat at home and pizza delivery took off. As its popularity grew, competition increased. So did the marketing hype. Pizza is now available in every shape, size and convenience. Each time we ate a pizza, we unwittingly participated in growing the trend, which is just a s
Accidents happen, sometimes resulting in a good thing. I ran into a group of business owners at a hotel coffee shop.
I had just given a short workshop at their association meeting, so I knew some of them from a few minutes before.
We sat around the table for a while, continuing the previous discussion and building upon it for the benefit of the folks who had not been in the earlier meeting.
As it became clear that I had to leave for the airport one of
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