ighlight how our consumer society is literally built on stories. All of our large corporations have marketing teams that come up with a story to sell. The examples Dr. Chopra gave were Nike—the power of the urban hero, VW Bugs—the carefree life of the hippie and beatnik, Apple Computers—the independent hipster. Now whether these images were what the cI’ve dealt with a few criticisms about including my personal story on my website, but more importantly, for every skeptic I’ve had at least 10 people tell me how much they admire what I share and how it resonates with them (and those folks usually end up coaching with me). So why share your personal story? Because it’s going to be one of the fastest, most genuine ways to connect with those people that you are meant to serve in your business.

My ideal clients are high-integrity healers, practitioners, and female entrepreneurs, who are really good at what they do, but want more financial success in their own businesses. They want more money, free time, and to market from a place that feels good to them in their heart and soul. Developing their own self-marketing system helps them successfully be in their business, have more freedom, and piece of mind (it also helps them go to places much bigger than they had originally imagined). It’s about doing what you love and still being able to spend time with family and friends, simple as that.

Part of building a business that is a JOY to you involves sharing with people who you are. Recently I had the opportunity to listen to Dr. Deepak Chopra share messages on the Soul of Healing. He spoke about the power of a story. He talked about the power of a story as the key to communication.

The first example Dr. Chopra gave was to highlight how our consumer society is literally built on stories. All of our large corporations have marketing teams that come up with a story to sell. The examples Dr. Chopra gave were Nike—the power of the urban hero, VW Bugs—the carefree life of the hippie and beatnik, Apple Computers—the independent hipster. Now whether these images were what the co

t, most genuine ways to connect with those people that you are meant to serve in your business.

My ideal clients are high-integrity healers, practitioners, and female entrepreneurs, who are really good at what they do, but want more financial success in their own businesses. They want more money, free time, and to market from a place that feels good to them in their heart and soul. Developing their own self-marketing system helps them successfully be in their business, have more freedom, and piece of mind (it also helps them go to places much bigger than they had originally imagined). It’s about doing what you love and still being able to spend time with family and friends, simple as that.

Part of building a business that is a JOY to you involves sharing with people who you are. Recently I had the opportunity to listen to Dr. Deepak Chopra share messages on the Soul of Healing. He spoke about the power of a story. He talked about the power of a story as the key to communication.

The first example Dr. Chopra gave was to highlight how our consumer society is literally built on stories. All of our large corporations have marketing teams that come up with a story to sell. The examples Dr. Chopra gave were Nike—the power of the urban hero, VW Bugs—the carefree life of the hippie and beatnik, Apple Computers—the independent hipster. Now whether these images were what the c

ls good to them in their heart and soul. Developing their own self-marketing system helps them successfully be in their business, have more freedom, and piece of mind (it also helps them go to places much bigger than they had originally imagined). It’s about doing what you love and still being able to spend time with family and friends, simple as that.

Part of building a business that is a JOY to you involves sharing with people who you are. Recently I had the opportunity to listen to Dr. Deepak Chopra share messages on the Soul of Healing. He spoke about the power of a story. He talked about the power of a story as the key to communication.

The first example Dr. Chopra gave was to highlight how our consumer society is literally built on stories. All of our large corporations have marketing teams that come up with a story to sell. The examples Dr. Chopra gave were Nike—the power of the urban hero, VW Bugs—the carefree life of the hippie and beatnik, Apple Computers—the independent hipster. Now whether these images were what the c

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Part of building a business that is a JOY to you involves sharing with people who you are. Recently I had the opportunity to listen to Dr. Deepak Chopra share messages on the Soul of Healing. He spoke about the power of a story. He talked about the power of a story as the key to communication.

The first example Dr. Chopra gave was to highlight how our consumer society is literally built on stories. All of our large corporations have marketing teams that come up with a story to sell. The examples Dr. Chopra gave were Nike—the power of the urban hero, VW Bugs—the carefree life of the hippie and beatnik, Apple Computers—the independent hipster. Now whether these images were what the c

ighlight how our consumer society is literally built on stories. All of our large corporations have marketing teams that come up with a story to sell. The examples Dr. Chopra gave were Nike—the power of the urban hero, VW Bugs—the carefree life of the hippie and beatnik, Apple Computers—the independent hipster. Now whether these images were what the companies had intended (my sense is Dr. Chopra didn’t have that inside information) I’m not sure, but I will tell you everyone in that room could relate to what he was saying and my guess is you do, too.

The second example Dr. Chopra gave was to emphasize the power of the story to heal. He told a touching story about his own father as a young doctor, while serving in the army, was faced with a young soldier who had lost his voice. With thorough research, the senior Dr. Chopra had discovered this young soldier had received news of his mother’s death and when he had tried to tell his superiors, they cut him off before he could even finish the sentence, “My mother...” and his body shut down, and his voice disappeared with it. When this young soldier was able to have his story heard, his voice returned.

This truly brought tears to my eyes. We all want to be heard.

The question then becomes, HOW do you use your story in your business? My answer? Tell it. You’re a solo-entrepreneur, so you don’t have to hire a marketing team to “create you.” You are you. Let the people who are going to do business with you KNOW you. This way you get to be you, do what you love, and work with people who you love (they already connect with you because you shared your story!). How great is that? No more “trying to sell,” instead you get to BE your business and it happens more easily.

The key