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Casual Articles - Your Baby's Ugly..and You've Got Bad Breath
It is a big step from being employed to working for yourself, so plan as far ahead as possible and think about the effects on all areas of your life to prepare yourself, before you leave your job.With corporate cutbacks, many face being laid off through redundancy. This can be the trigger for starting a home based business. If you are made redundant try to negotiate as many extra benefits as you can from your employer: for example pay in lieu of notice, use of company equipment such as mobile phone or computer. Also see if there is any training your employer could pay for, to he
Selling “-abilities”: Reliability (Part 1 of 4) Most salespeople love to talk about their “-abilities”: Reliability, Upgradeability, Compatibility and Expandability. Salespeople feel stronger and more confident when they can use their ‘abilities’ to convince the customer to make a buying decision. But what happens when the customer still doesn’t buy? What happens when you keep repeating your abilities but get no response or pulse from the customer? Many salespeople overuse their company's abilities. Repetition or sounding like everyone else has the affect of dulli
After years of building my own companies and consulting growing businesses, I’ve come to the realization that too many business owners can’t see their business through an objective eye, which often leads to their demise. It takes an incredible amount of intense drive, determination and a strong ego to breathe life into a business and create products from scratch, but it’s also that same ego that won’t let a business owner be objective about what their business needs to succeed. The business is up and running at light-speed and management doesn’t have the time or willingness to stand back and take a real look at what they have created. They are too close to the problems to see them. Just like a proud parent, they have spent sweat and time creating this “baby,” and they refuse
Salespeople are infamous for making others feel bad.They cold call complete strangers to judge their business decisions and make them feel sorry and stupid for choosing their current provider. They feed on every negative emotion to get the only thing that matters: the sale. They treat their prospects like numbers, instead of living, breathing people.Unsurprisingly, people find salespeople annoying, pushy, and rude. Nobody likes them, and nobody likes buying from them.People buy from peopleThe only way to connect with your prospect is to act li
After years of building my own companies and consulting growing businesses, I’ve come to the realization that too many business owners can’t see their business through an objective eye, which often leads to their demise. It takes an incredible amount of intense drive, determination and a strong ego to breathe life into a business and create products from scratch, but it’s also that same ego that won’t let a business owner be objective about what their business needs to succeed. The business is up and running at light-speed and management doesn’t have the time or willingness to stand back and take a real look at what they have created. They are too close to the problems to see them. Just like a proud parent, they have spent sweat and time creating this “baby,” and they refus
Everyone possesses an ego. I like to describe ego as our 'sense of self'. It can also be described as our 'self worth' or our 'self esteem'. A big ego is considered both an asset and a liability in our society, depending on your point of view. One of the keys to success is a 'healthy balanced' ego. In selling, and in other areas of life, an ego that's out of balance can create significant roadblocks to your success.An ego that is 'healthy' will create and power our drive to accomplish something, w
“This offer is good but can you guarantee it.”Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.So, what makes a good guarantee? Besides the obvious, “I guarantee it,” strong guarantees include elements that not only ease the customers’ fears but also reinforce your offer. Before you put your guarantee in writing, here are some tips to keep in mind.* Emphasize the benefit in each guarantee. Say you’re selling an energy supplement. Write a statement saying,
Do you network in chambers, BNI groups, or wherever, just because they are available? Do you realize that some contribute to your business health and some actually get in the way?What is the RIGHT place to network, and what is the RIGHT result you want from networking?We’ll discuss the RIGHT place to network in this article, and the RIGHT result in another.The RIGHT Place to Network: Too often we have been networking for the sake of networking, just doing it without direction. I want to help you find the RIGHT direction and do it quickly. The faster you find
I call this the “business parent trap.” It is in this trap that business owners often create and introduce products that would not test out in the marketplace. There’s an attitude of “Hey, it’s gotta be great because I thought of it.”
I’ve found that there are usually two basic things wrong with a business: the product (the Baby) and the management (the Breath).
So how do you assess your business? Are your employees going to tell you that you’re headed in the wrong direction? Not likely. Occasionally a consultant will be brought in to review the company’s performance in a given area. Unfortunately, when management does bring in a consultant, they often are really looking for affirmation – not straight-forward constructive criticism. Sadly, some consultants are more than willing
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