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Casual Articles - The PR Commitment to Small Business
So you want to start a mobile oil change business do you? Well you better do a careful assessment of the local market and the suppliers available before you start. Maybe they might even help you get started, who knows?The large Oil Companies and their distributors often have deals or programs and most of these are predicated on the amount of oil you will buy in the future. I have seen no-interest
For all those who innocently enquire- why would a profit hungry corporation start distributing corporate gifts to anybody, here is some information that will come as a surprise. Distribution of Corporate gifts has been one of the oldest management techniques to either motivate its employees or reach out to the customers.How does giving gifts help?Corporate gifts are effective in boosting e
But, sometimes I wonder about those small businesses that ignore the perceptions and behaviors of the key audiences with the most immediate impact on their businesses - the very people who hold the future of that small business in their hands!
To me, it's a matter of dollars and cents, even of survival!
So, what are we to make of small business failures? Especially one where it's obvious that enough well-placed publicity might have altered the behavior of sales prospects in a positive way allowing the business to prosper and avoid a Chapter Eleven filing?
What a waste!
Truth is, the folks who make up these key audiences, like the rest of us, act on THEIR perception of the facts before them. If a small business overlooks this crucial reality, and fails to prepare by monitoring how these peo
In the mid-Fifteenth Century, when Johann Guttenburg brought moveable type printing to the western world I doubt he envisioned the industry he would create. Today, printing is a significant line item on every business budget. Invoices, contracts, business cards, letterhead, and brochures are all part of the day-to-day operations of every business.Often when the bill comes, it feels like you are c
To me, it's a matter of dollars and cents, even of survival!
So, what are we to make of small business failures? Especially one where it's obvious that enough well-placed publicity might have altered the behavior of sales prospects in a positive way allowing the business to prosper and avoid a Chapter Eleven filing?
What a waste!
Truth is, the folks who make up these key audiences, like the rest of us, act on THEIR perception of the facts before them. If a small business overlooks this crucial reality, and fails to prepare by monitoring how these pe
Maybe you started your own business selling a cool product or offering a service that you just knew people needed. You are happy to be rid of your corporate job, or tired of working for peanuts at a dead end job and you look forward to people knocking down your door to get what you are offering. In your head you are counting all the money you will be earning.Ve
To me, it's a matter of dollars and cents, even of survival!
So, what are we to make of small business failures? Especially one where it's obvious that enough well-placed publicity might have altered the behavior of sales prospects in a positive way allowing the business to prosper and avoid a Chapter Eleven filing?
What a waste!
Truth is, the folks who make up these key audiences, like the rest of us, act on THEIR perception of the facts before them. If a small business overlooks this crucial reality, and fails to prepare by monitoring how these pe
Due to the drought issues which persist still in many states we are seeing the emergence of a new type of car wash in America; one which is indeed quite healthy for the environment. Some car washes are now recycling 90-95% of their wash water, yes that means the water is used over and over and the filters are getting clogged. The POTWs; Publicly Owned Treatment Works must accept high concentrated wastew
What a waste!
Truth is, the folks who make up these key audiences, like the rest of us, act on THEIR perception of the facts before them. If a small business overlooks this crucial reality, and fails to prepare by monitoring how these pe
Picture this...Tom arrives home from work, parks his car in his driveway, and walks to his mailbox. It’s cold out, so he hustles. He reaches inside, pulls out the day’s deliveries, and then hurries inside the house.After greeting his family, he begins to sort through the mail. Tom’s a busy guy and doesn’t like clutter, so he doesn’t need much of a reason to throw mail in the trash. In fact
Of course, the small business itself.
The title of this article speaks of a commitment to small business. While I believe that public relations is indispensable to small business success, our commitment must be conditional.
Here's why.
We are committed to your small business, and will help you every step of the way:
IF you take the time to meet with members of your key audiences and evaluate their feelings and beliefs about you;
IF you are committed to move into action when you discover troubling perceptions;
IF you accept that what people BELIEVE to be true, versus the truth, defines your public relations problem;
IF you are willing to raise your profile
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