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    About Face: The Value of Face-to-Face Meetings
    As the business world becomes more impersonal, with automated phone trees and a dizzying amount of online tools, the bond between company and constituent becomes less personal. Increasingly, organizations are utilizing face-to-face meetings to unite with key audiences, communicate their messages and make an impact. As a result, meeting trends are leaning toward a more interactive and personal structure, as illustrated below:• Incentive Programs Ra
    the past 10 years of prosperity that my small business has been paying a huge premium
    The MOST Expensive Mistake You Can Make
    Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.So, they try to make a difference...and a profit.But, running your own business is very hard. We all hear the statistics...one in five don't make it, every third small business fails, one out of two
    Are Office Supply Super Stores Killing Your Business?

    Have you ever noticed how convenient those giant office super stores are? I mean we all use them. They’re on every corner out here in the suburbs of Boston. It’s Officethis or Officethat or something like Paperclips, you know, all the major players. Well, I’ve recently realized that over the past 10 years of prosperity that my small business has been paying a huge premium

    Small Business Marketing Tip - Package Means Climate and Staff
    If Brand is identity, Package is the wrapper identity is presented in. A strong Brand really helps small businesses pull new customers into the store. Satisfied customers spread the word about your business. We call this “Waving your Brand Banner”.But a freshly minted referral customer is a fragile being. Even if the new customer visits your store on the basis of a good word from a trusted friend, that first-timer will still be a bit skeptical. Be sure
    onvenient those giant office super stores are? I mean we all use them. They’re on every corner out here in the suburbs of Boston. It’s Officethis or Officethat or something like Paperclips, you know, all the major players. Well, I’ve recently realized that over the past 10 years of prosperity that my small business has been paying a huge premium
    Why You Only Really Need Four Sample Resumes
    Any job seeker looking for sample resumes usually doesn’t have to look very far.A multitude of sites today are offering free sample resumes on the internet in addition to the avalanche of books that are released each year touting resume examples. With this kind of information overload it can be quite easy for the unsuspecting job seeker to become mired down in sample resumes, moving from one to the next in their pursuit of the ‘ultimate’ professional r
    corner out here in the suburbs of Boston. It’s Officethis or Officethat or something like Paperclips, you know, all the major players. Well, I’ve recently realized that over the past 10 years of prosperity that my small business has been paying a huge premium
    Press Release Templates
    See here a template of a sample press release template. You can use it as an outline in your writing for press releasePress release template sampleContact: Contact’s name (your name) Contact’s phone number (your phone number) Contact’s email address (your email address)FOR IMMIDIATE RELEASEPut Here The Title Of Your Press Release In Bold TypeCity, State - Date – Put the first paragraph of the body of your press rel
    ike Paperclips, you know, all the major players. Well, I’ve recently realized that over the past 10 years of prosperity that my small business has been paying a huge premium
    The Wrong Way to Impress a Customer
    Do you like to see impressive, amazing things? Do you like to witness jaw dropping, astonishing situations and events? Of course you do. Everybody does. And it only costs eight bucks. That's right, for eight bucks you can go to a movie theatre and watch Bruce Willis or Arnold Schwarzenegger deliver two solid hours of stunning imagery, special effects, lighting, action and thrills, splashed across the big screen in blazing color and Dolby Surrou
    the past 10 years of prosperity that my small business has been paying a huge premium for this convenience. In the past several months, as a result of the recent economic downturn in our local economy, I have been doing everything I can to plug the holes in our spending and trying to “trim the fat” so to speak. Fortunately this is something that myself, my competition and other local business owners are not familiar with. We have

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