Casual Articles - Business

Principles of Selling for Professional Practices - What Process Works for You?
In this time of seeming constant change, no professional practices or firms can be complacent about their future. The threats come from various directions, some obvious and visible such as larger merged firms or new starts, and some less so, such as internet services. Unless you take these seriously, what does your future hold? It is important that, regardless of size, you look seriously at what you do to generate fees and to find new clients. This article covers some of the key aspects you need to think about and gives some ideas for how you can be more proactive and more effective in generating revenues. We offer some things

prospective customer must have exposure to your business an average of 5 - 8 times (depending on your products and services) before they will even contact you.

The world of professional selling tells us that most sales closes take place on the 7th contact.

What does this tell you?

If you work so hard at getting new people to your business front, but then not getting them to come back - you're building for failure.

Don't do it!

Freelancers, Subcontractors, & Creative Folks: Stop Charging By the Hour & Make More Money!
One of the biggest challenges with a creative business is getting paid what you are worth. The root of the problem isn't that the client doesn't have the money and it isn't that the client isn't willing to pay you what you are worth. The root of the problem is how you are charging and how you are creating value in the mind of the client.First, you must create a business based on value pricing and not hourly pricing. The number one worst way to charge (and most creative businesses are charging this way) is by the hour.Frankly, it shouldn’t matter how long it takes you to solve the client’s problems or provide your se

It's a strange anomaly.

Most people who set out to start their own business, no matter what type, build it for failure, not success.

Crazy isn't it? But true.

The saddest part in all this, is that they don't even know that they are destined for failure long before their dreams shatter and break apart.

Statistics tell us that within 5 years of start up 90% of all small business will go under.

My personal experience shows me that 98% of all home based business will do the same.

Why?

Because they lack the fundamental skills, education and development to plan ahead, foresee the pitfalls, and capitalise on gains.

Here is a key secret to business success. It's "Easy to Do", it's also "Easy not to Do."

That applies to everything. It's easy to do a business plan. It's also easy not to do one.

It's easy to create a marketing plan, but it's also easy not to create one.

It's easy to pick up the phone and call a new potential customer; it's also easy not to do it.

That one thing will determine your success, or measure your failure.

However, on a brighter side, there are three specific things that you must focus on doing if your want to develop a powerhouse and dynamic business in 2002.

Those three things are:

1. Get potential customers to your business.

2. Get those same people to come back.

3. Get them to refer their friends, family and associates.

Sounds simple doesn't it?

It's easy to do, it's also easy not to do. And if you're not consciously aware of this business reality, you're probably not doing these three things.

Let's look at them.

1. Get potential customers to your business.

It does not matter what your business, your product, or your services. Whether you are online or off-line makes no difference. You absolutely must focus 50% of your time and energy on gaining new customer enquires. (Initially 80% if you are just starting)

Use every method available to you. Utilise every single resource. Study and learn what it takes to get people to call you, or visit your Website, or mail you a form.

I know I'm pointing out the obvious, but if your head is stuck in product development, or management and accounting you won't be able to see the trees from the forest.

Customers are your lifeblood. They are your bread and butter. They represent every reason why you go into business in the first place - to make money.

So get them and get them quick.

2. Get those same people to come back.

It's a proven fact that most people will not buy from you on their first contact. There are no exceptions to this rule. A prospective customer must have exposure to your business an average of 5 - 8 times (depending on your products and services) before they will even contact you.

The world of professional selling tells us that most sales closes take place on the 7th contact.

What does this tell you?

If you work so hard at getting new people to your business front, but then not getting them to come back - you're building for failure.

Don't do it!

Stop right now and look at your sales systems. Do they make allowances for automatic or semi-automatic follow up? Do you offer Auto responders from your Website? Do you have an off-line sales letter follow up plan. D

Awaken the Voice Within
The director of quality and training for a large organization was driving me back from lunch. She navigated through new construction and arteries of roads that hadn't existed six months before. The Virginia Technology corridor was booming as one office building after another became the nerve center for a new corporate headquarters or regional office. Once we glided into a parking space, my contact said, "the Vice President of Sales is here, I want you to meet him." I took a deep breath and headed for the bathroom. I wanted to make sure I didn't have any spinach stuck in between my teeth.I wasn't exactly prepared and my heart

y secret to business success. It's "Easy to Do", it's also "Easy not to Do."

That applies to everything. It's easy to do a business plan. It's also easy not to do one.

It's easy to create a marketing plan, but it's also easy not to create one.

It's easy to pick up the phone and call a new potential customer; it's also easy not to do it.

That one thing will determine your success, or measure your failure.

However, on a brighter side, there are three specific things that you must focus on doing if your want to develop a powerhouse and dynamic business in 2002.

Those three things are:

1. Get potential customers to your business.

2. Get those same people to come back.

3. Get them to refer their friends, family and associates.

Sounds simple doesn't it?

It's easy to do, it's also easy not to do. And if you're not consciously aware of this business reality, you're probably not doing these three things.

Let's look at them.

1. Get potential customers to your business.

Use every method available to you. Utilise every single resource. Study and learn what it takes to get people to call you, or visit your Website, or mail you a form.

I know I'm pointing out the obvious, but if your head is stuck in product development, or management and accounting you won't be able to see the trees from the forest.

Customers are your lifeblood. They are your bread and butter. They represent every reason why you go into business in the first place - to make money.

So get them and get them quick.

2. Get those same people to come back.

The world of professional selling tells us that most sales closes take place on the 7th contact.

What does this tell you?

If you work so hard at getting new people to your business front, but then not getting them to come back - you're building for failure.

Don't do it!

Address Label Printers
Address label printers use thermal technology to print high-resolution addresses on different varieties of address labels. Some printers use direct thermal method to print addresses on heat sensitive paper whereas others use thermal transfer method in which heat is used to transfer ink from ribbons onto labels for getting permanent prints.Address label printers are used mostly by courier companies, warehousing, and retail industry for printing mail and destination addresses. They are designed to deliver consistent performance over longer periods at affordable rates. Many of them have sturdy metal chassis, covers, and advance

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2. Get those same people to come back.

3. Get them to refer their friends, family and associates.

Sounds simple doesn't it?

It's easy to do, it's also easy not to do. And if you're not consciously aware of this business reality, you're probably not doing these three things.

Let's look at them.

1. Get potential customers to your business.

Use every method available to you. Utilise every single resource. Study and learn what it takes to get people to call you, or visit your Website, or mail you a form.

I know I'm pointing out the obvious, but if your head is stuck in product development, or management and accounting you won't be able to see the trees from the forest.

Customers are your lifeblood. They are your bread and butter. They represent every reason why you go into business in the first place - to make money.

So get them and get them quick.

2. Get those same people to come back.

The world of professional selling tells us that most sales closes take place on the 7th contact.

What does this tell you?

If you work so hard at getting new people to your business front, but then not getting them to come back - you're building for failure.

Don't do it!

Conserve Your Funds Like It's Your Last $100.00
When we are first starting out we have a tendency to overspend and we quickly begin to run through our limited funds in record time and create an enormous amount of debt and even more so if it’s not our money. What would you spend your money on if you knew it was your last one hundred dollars? That you were not going to get more money for a long time? You would focus only your most pressing needs. You would be forced to assess each area to find out if you are getting the results that would justify spending your last bit of funds.You would try to find or create ways to promote your business that didn’t require a lot of ex

u. Utilise every single resource. Study and learn what it takes to get people to call you, or visit your Website, or mail you a form.

I know I'm pointing out the obvious, but if your head is stuck in product development, or management and accounting you won't be able to see the trees from the forest.

Customers are your lifeblood. They are your bread and butter. They represent every reason why you go into business in the first place - to make money.

So get them and get them quick.

2. Get those same people to come back.

The world of professional selling tells us that most sales closes take place on the 7th contact.

What does this tell you?

If you work so hard at getting new people to your business front, but then not getting them to come back - you're building for failure.

Don't do it!

The Entrepreneur and a Sense of Adventure
I have been thinking recently about the correlation between the type of vacation people choose and the type of lifestyle they live.It's easier nowadays than ever before to jump on a plane and travel to any part of the world we wish. Some people are constrained in the type of vacation they can take, either because of commitments of some kind or simply the cost. However many people are now in a position where they can take any kind of vacation they choose.If we take away the limitations imposed by budget and commitments and assume people can take any kind of vacation they wish, is there a correlation between the type of

prospective customer must have exposure to your business an average of 5 - 8 times (depending on your products and services) before they will even contact you.

The world of professional selling tells us that most sales closes take place on the 7th contact.

What does this tell you?

If you work so hard at getting new people to your business front, but then not getting them to come back - you're building for failure.

Don't do it!

Why do you think the Pro's in your industry are the top income earners? Think about that. They keep in touch with people.

3. Get them to refer their friends, family and associates.

This is the cream of the crop.

When you set out in your business, you must focus 80% of your time on getting new contacts. As your business develops, you must then change that focus to 80% gaining referrals.

Referrals are the sweetest prospective customers of all. They are already pre-qualified. They already want what you have to offer.

And you don't have to spend a cent getting them!

If your business is online, you can do this with a simple, click and refer a friend script. If you're not on the web, you can do this by using a business card referral system.

But even more - are you ready for the kicker?

You must ASK people for their referrals!

When you've got a great product and a great service, it fantastic. But there is really no point in working really hard to get a brand new fresh customer at great expense when all you have to do is ASK your existing customers for a few referrals.

Don't be shy. You ask, and most of them will happily give.

It's that easy. Easy to do, easy not to do.

Can you see the pattern developing here, the difference between success and failure, those that do and those that don't?

All these things are easy to do. They are, really. But most people opt for the easier choice - not to do.

The choice is yours. Build your business for success in 2005 with qualified customer flow and you will reap the rewards.

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Background checks should play an important role in any company's hiring process. This applies to all potential and current employees.

Don't waste time or money on ineffective marketing. Read on to learn more about my 7 Step System for Practical Marketing: simple steps for getting better results from sensible, effective small business marketing.

Learn why it is crucial to establish goals and set objectives before you plan to exhibit at a trade show. As with any important marketing effort, you measure success by how well the activity performs against your stated goals. Ask how many hot leads do I need in order to justify the cost of our exhibit? What is my projected close rate needed to warrant my trade show booth budget? You get the idea.

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